Creating Great Content


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Creating Great Content

  1. 2. Social Media Today ’ s Hands-On Training Series presents: Creating Great Content: A Primer Brought to you by
  2. 3. How to Participate <ul><li>Submit your questions in the GotoWebinar presentation window </li></ul><ul><li>Follow along and share your thoughts on Twitter at #SMTlive </li></ul>
  3. 4. About the Moderator #SMTlive Robin Carey is the co-founder and CEO of Social Media Today, LLC, a blogging network that assembles the world’s best thinkers on business and public policy. Carey launched Social Media Today in 2007 with the goal of connecting leading experts across a variety of business conversations. In 2011, these communities have attracted over 100,000 registered members and over half a million monthly visits. Social Media Today’s advertising roster includes Fortune 500 companies like DuPont, Siemens and Microsoft. Ms. Carey graduated with distinction from the University of Virginia, where she was an Echols Scholar. Find her on twitter @robincarey
  4. 5. About the Panel #SMTlive John A. Byrne is chairman and editor-in-chief of C-Change Media Inc., a digital media startup that is launching a network of websites for the global business community. C-Change currently has two highly successful sites, and Poets& and is about to launch two more business sites before year end. Dirk Shaw is senior vice president and lead of Ogilvy PR’s 360° West Coast Digital Influence Practice. With over 15 years of experience in digital marketing, he oversees strategic planning and creative deployment of digital media that drive the marketing and brand-building agenda for a wide range of client including consumer, high tech and media. Connect with him on twitter @dirkmshaw Michael Durwin is currently hard at work on the Social Media Constitution and is the Director of User Experience & Marketing at Boston Technologies. He has won a handful of awards from PR to mobile, Mark to Emmy and is a member of the Boston Social Media Club. Find him by Googling &quot;mdurwin”
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  20. 21. 7 Steps to Creating Content
  21. 22. Leverage Your Resources
  22. 23. Assign Tasks Around Existing Interests
  23. 24. Identify Outposts
  24. 25. Identify Ambassadors
  25. 26. Supply Your Outposts
  26. 27. Make Your Stuff Sharable
  27. 28. Monitor And Respond
  28. 29. Thanks for Joining Us <ul><li>This webinar will be available on-demand at . Stop by to learn more and share your comments. </li></ul><ul><li>Connect with our panelists on Social Media Today using the search function: </li></ul>
  29. 30. Join us November 22 st for… <ul><ul><ul><li>Be Afraid: Compliance, Internal Governance and Social Media </li></ul></ul></ul><ul><ul><ul><li>Tom Chernaik </li></ul></ul></ul><ul><ul><ul><li>Marc Monseau </li></ul></ul></ul><ul><ul><ul><li>Moderated by Maggie Fox </li></ul></ul></ul>