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Why Social Media? By Frank Lanno Wilbert Dorcely Dasselin Theodore Khalil Adams
What is Social Media Marketing?  Social Media Marketing (SMM) uses social media portals to positively influence consumers toward a website, company, brand, product, service, or a person.  Uses social networks, online communities, blogs, wikis, or any other online collaborative media.  Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr, and YouTube.
Three Important Aspects: 1. Creating buzz or newsworthy events, videos, tweets, or blog entries that attract attention, and become viral in nature. 2. Building ways that enable fans of a brand or company to promote a message themselves in multiple online social media venues. 3. It is based around online conversations- encouraging user participation and dialogue.
 https://youtu.be/5mid8p4A6Eg
Top 3 Popular Social Media Sites 1. Facebook – biggest social networking site with the largest number of users.  More than 1 million small/medium sized businesses advertising here  Larger companies spending as much as $100 million on Facebook advertising per year 2. Twitter  81% of Twitter advertising revenue comes from mobile  $200,000 cost estimated for a 24-Hour Promoted Trend 3. LinkedIn  World’s largest professional network  Over 332 million users
The Seven Myths of Social Media Marketing 1. Social Media is just a fad 2. Social Media is just for the young 3. There is no return in social media marketing 4. Social Media marketing isn’t right for business 5. Social Media marketing is new 6. Social Media marketing is too time consuming 7. Social Media is free

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Why social media?

  • 1. Why Social Media? By Frank Lanno Wilbert Dorcely Dasselin Theodore Khalil Adams
  • 2. What is Social Media Marketing?  Social Media Marketing (SMM) uses social media portals to positively influence consumers toward a website, company, brand, product, service, or a person.  Uses social networks, online communities, blogs, wikis, or any other online collaborative media.  Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr, and YouTube.
  • 3. Three Important Aspects: 1. Creating buzz or newsworthy events, videos, tweets, or blog entries that attract attention, and become viral in nature. 2. Building ways that enable fans of a brand or company to promote a message themselves in multiple online social media venues. 3. It is based around online conversations- encouraging user participation and dialogue.
  • 5.
  • 6. Top 3 Popular Social Media Sites 1. Facebook – biggest social networking site with the largest number of users.  More than 1 million small/medium sized businesses advertising here  Larger companies spending as much as $100 million on Facebook advertising per year 2. Twitter  81% of Twitter advertising revenue comes from mobile  $200,000 cost estimated for a 24-Hour Promoted Trend 3. LinkedIn  World’s largest professional network  Over 332 million users
  • 7.
  • 8. The Seven Myths of Social Media Marketing 1. Social Media is just a fad 2. Social Media is just for the young 3. There is no return in social media marketing 4. Social Media marketing isn’t right for business 5. Social Media marketing is new 6. Social Media marketing is too time consuming 7. Social Media is free