SlideShare a Scribd company logo

VC4 Social Media and Brand Impact

•Download as PPTX, PDF•
•
V
VC4

Voluntas 4th Annual Conference. 15th November 2012. Social Media and Brand Impact by Kerry James, Account Director at Creative Bridge.

1 of 18
reputation, reputation, reputation social media and brand impact #vc4 presentation, 15 November 2012 Kerry James, Account Director, Creative Bridge
building blocks of reputation demand delivery r feedback influence stability
social links feedback influence delivery
social links: feedback
social links: influence
social links: delivery
what’s your point…? why who when what
who will you talk to?
when will you engage?
model types
model types
model types
model types
the value of vanity
set measures
the brand police
sphere of influence
thank you free download: a beginner’s guide to social media http://www.bridge-group.co.uk/downloads/pdfs/social_media.pdf Kerry James on Twitter Creative Bridge on Twitter @kerryhjames @1creativebridge

Recommended

Social Media Readiness Assessment Seminar
Social Media Readiness Assessment SeminarSocial Media Readiness Assessment Seminar
Social Media Readiness Assessment SeminarAndrew Chow ✯ Keynote Speaker ✯
 
The Solution Exchange Community Platform - A Case Study
The Solution Exchange Community Platform - A Case StudyThe Solution Exchange Community Platform - A Case Study
The Solution Exchange Community Platform - A Case Studydbaggs
 
Infographic: The Impact of Negative Social Media on Your Employer Brand
Infographic: The Impact of Negative Social Media on Your Employer Brand Infographic: The Impact of Negative Social Media on Your Employer Brand
Infographic: The Impact of Negative Social Media on Your Employer Brand risesmartmarketing
 
Brand Reputation and the Impact of Social Media
Brand Reputation and the Impact of Social MediaBrand Reputation and the Impact of Social Media
Brand Reputation and the Impact of Social MediaDave Smith
 
Measuring Social Media ROI - Econometrics
Measuring Social Media ROI - EconometricsMeasuring Social Media ROI - Econometrics
Measuring Social Media ROI - EconometricsMasood Akhtar
 
Ogilvy Social Media Impact on Sales Study
Ogilvy Social Media Impact on Sales StudyOgilvy Social Media Impact on Sales Study
Ogilvy Social Media Impact on Sales StudyOgilvy & Mather South Africa
 
Social Fresh Charlotte - Brand Loyalty and Facebook
Social Fresh Charlotte - Brand Loyalty and FacebookSocial Fresh Charlotte - Brand Loyalty and Facebook
Social Fresh Charlotte - Brand Loyalty and FacebookChad Elkins
 
Social Media Crisis Management
Social Media Crisis ManagementSocial Media Crisis Management
Social Media Crisis ManagementWe Are Social Singapore
 

Recommended

Social Media Readiness Assessment Seminar
Social Media Readiness Assessment SeminarSocial Media Readiness Assessment Seminar
Social Media Readiness Assessment SeminarAndrew Chow ✯ Keynote Speaker ✯
 
The Solution Exchange Community Platform - A Case Study
The Solution Exchange Community Platform - A Case StudyThe Solution Exchange Community Platform - A Case Study
The Solution Exchange Community Platform - A Case Studydbaggs
 
Infographic: The Impact of Negative Social Media on Your Employer Brand
Infographic: The Impact of Negative Social Media on Your Employer Brand Infographic: The Impact of Negative Social Media on Your Employer Brand
Infographic: The Impact of Negative Social Media on Your Employer Brand risesmartmarketing
 
Brand Reputation and the Impact of Social Media
Brand Reputation and the Impact of Social MediaBrand Reputation and the Impact of Social Media
Brand Reputation and the Impact of Social MediaDave Smith
 
Measuring Social Media ROI - Econometrics
Measuring Social Media ROI - EconometricsMeasuring Social Media ROI - Econometrics
Measuring Social Media ROI - EconometricsMasood Akhtar
 
Ogilvy Social Media Impact on Sales Study
Ogilvy Social Media Impact on Sales StudyOgilvy Social Media Impact on Sales Study
Ogilvy Social Media Impact on Sales StudyOgilvy & Mather South Africa
 
Social Fresh Charlotte - Brand Loyalty and Facebook
Social Fresh Charlotte - Brand Loyalty and FacebookSocial Fresh Charlotte - Brand Loyalty and Facebook
Social Fresh Charlotte - Brand Loyalty and FacebookChad Elkins
 
Social Media Crisis Management
Social Media Crisis ManagementSocial Media Crisis Management
Social Media Crisis ManagementWe Are Social Singapore
 
So me for nonprofits
So me for nonprofitsSo me for nonprofits
So me for nonprofitsMarx Library University of South Alabama
 
Empowering Camp Moxie teens to establish and manage their social reputation
Empowering Camp Moxie teens to establish and manage their social reputationEmpowering Camp Moxie teens to establish and manage their social reputation
Empowering Camp Moxie teens to establish and manage their social reputationSusan Emerick
 
The Social CEO - How to steer a brand in the digital age
The Social CEO - How to steer a brand in the digital ageThe Social CEO - How to steer a brand in the digital age
The Social CEO - How to steer a brand in the digital ageLars Voedisch
 
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borges
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie BorgesCornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borges
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borgesthoward458
 
Why LinkedIn
Why LinkedInWhy LinkedIn
Why LinkedInTravis Burchart
 
Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?ClearEdge Marketing
 
Social Media and Content Marketing
Social Media and Content MarketingSocial Media and Content Marketing
Social Media and Content MarketingSarah Kuglin
 
Personal social media_final
Personal social media_finalPersonal social media_final
Personal social media_finalHåkan Söderbom
 
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...Sarah Kuglin
 
Building Community with PR
Building Community with PRBuilding Community with PR
Building Community with PRMike Lewis
 
Social Media Public Relations (Ncfpd 2009)
Social Media Public Relations (Ncfpd 2009)Social Media Public Relations (Ncfpd 2009)
Social Media Public Relations (Ncfpd 2009)Akhil Rawat
 
Socialmediacprspost 1227152833227802-8
Socialmediacprspost 1227152833227802-8Socialmediacprspost 1227152833227802-8
Socialmediacprspost 1227152833227802-8maypornpun
 
Collaboration on social media sales leading horse to water june 1 2011
Collaboration on social media sales leading horse to water june 1 2011Collaboration on social media sales leading horse to water june 1 2011
Collaboration on social media sales leading horse to water june 1 2011Philly Marketing Labs
 
The Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social MediaThe Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social MediaTactica Interactive
 
Digital & Social Media Strategies Series: A Digital Vision (social media stra...
Digital & Social Media Strategies Series: A Digital Vision (social media stra...Digital & Social Media Strategies Series: A Digital Vision (social media stra...
Digital & Social Media Strategies Series: A Digital Vision (social media stra...Michelle Sawyer
 
Webtrends/Hootsuite Webinar - Scaling Social
Webtrends/Hootsuite Webinar - Scaling SocialWebtrends/Hootsuite Webinar - Scaling Social
Webtrends/Hootsuite Webinar - Scaling SocialMichael Ricci
 
Digital connectedness using social media for professional networking
Digital connectedness using social media for professional networkingDigital connectedness using social media for professional networking
Digital connectedness using social media for professional networkingSue Beckingham
 
Social Media and the Rise Of The Brandividual
Social Media and the Rise Of The BrandividualSocial Media and the Rise Of The Brandividual
Social Media and the Rise Of The BrandividualKate Trgovac
 
Social media 2013 short
Social media 2013 shortSocial media 2013 short
Social media 2013 shortBernard Charlebois
 
Influencing Consumers in the Social Web
Influencing Consumers in the Social Web Influencing Consumers in the Social Web
Influencing Consumers in the Social Web Nipun Kapur
 

More Related Content

Similar to VC4 Social Media and Brand Impact

Empowering Camp Moxie teens to establish and manage their social reputation
Empowering Camp Moxie teens to establish and manage their social reputationEmpowering Camp Moxie teens to establish and manage their social reputation
Empowering Camp Moxie teens to establish and manage their social reputationSusan Emerick
 
The Social CEO - How to steer a brand in the digital age
The Social CEO - How to steer a brand in the digital ageThe Social CEO - How to steer a brand in the digital age
The Social CEO - How to steer a brand in the digital ageLars Voedisch
 
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borges
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie BorgesCornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borges
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borgesthoward458
 
Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?ClearEdge Marketing
 
Social Media and Content Marketing
Social Media and Content MarketingSocial Media and Content Marketing
Social Media and Content MarketingSarah Kuglin
 
Personal social media_final
Personal social media_finalPersonal social media_final
Personal social media_finalHåkan Söderbom
 
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...Sarah Kuglin
 
Building Community with PR
Building Community with PRBuilding Community with PR
Building Community with PRMike Lewis
 
Social Media Public Relations (Ncfpd 2009)
Social Media Public Relations (Ncfpd 2009)Social Media Public Relations (Ncfpd 2009)
Social Media Public Relations (Ncfpd 2009)Akhil Rawat
 
Socialmediacprspost 1227152833227802-8
Socialmediacprspost 1227152833227802-8Socialmediacprspost 1227152833227802-8
Socialmediacprspost 1227152833227802-8maypornpun
 
Collaboration on social media sales leading horse to water june 1 2011
Collaboration on social media sales leading horse to water june 1 2011Collaboration on social media sales leading horse to water june 1 2011
Collaboration on social media sales leading horse to water june 1 2011Philly Marketing Labs
 
The Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social MediaThe Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social MediaTactica Interactive
 
Digital & Social Media Strategies Series: A Digital Vision (social media stra...
Digital & Social Media Strategies Series: A Digital Vision (social media stra...Digital & Social Media Strategies Series: A Digital Vision (social media stra...
Digital & Social Media Strategies Series: A Digital Vision (social media stra...Michelle Sawyer
 
Webtrends/Hootsuite Webinar - Scaling Social
Webtrends/Hootsuite Webinar - Scaling SocialWebtrends/Hootsuite Webinar - Scaling Social
Webtrends/Hootsuite Webinar - Scaling SocialMichael Ricci
 
Digital connectedness using social media for professional networking
Digital connectedness using social media for professional networkingDigital connectedness using social media for professional networking
Digital connectedness using social media for professional networkingSue Beckingham
 
Social Media and the Rise Of The Brandividual
Social Media and the Rise Of The BrandividualSocial Media and the Rise Of The Brandividual
Social Media and the Rise Of The BrandividualKate Trgovac
 
Influencing Consumers in the Social Web
Influencing Consumers in the Social Web Influencing Consumers in the Social Web
Influencing Consumers in the Social Web Nipun Kapur
 

Similar to VC4 Social Media and Brand Impact (20)

So me for nonprofits
So me for nonprofitsSo me for nonprofits
So me for nonprofits
 
Empowering Camp Moxie teens to establish and manage their social reputation
Empowering Camp Moxie teens to establish and manage their social reputationEmpowering Camp Moxie teens to establish and manage their social reputation
Empowering Camp Moxie teens to establish and manage their social reputation
 
The Social CEO - How to steer a brand in the digital age
The Social CEO - How to steer a brand in the digital ageThe Social CEO - How to steer a brand in the digital age
The Social CEO - How to steer a brand in the digital age
 
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borges
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie BorgesCornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borges
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borges
 
Why LinkedIn
Why LinkedInWhy LinkedIn
Why LinkedIn
 
Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?
 
Social Media and Content Marketing
Social Media and Content MarketingSocial Media and Content Marketing
Social Media and Content Marketing
 
Personal social media_final
Personal social media_finalPersonal social media_final
Personal social media_final
 
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...
 
Building Community with PR
Building Community with PRBuilding Community with PR
Building Community with PR
 
Social Media Public Relations (Ncfpd 2009)
Social Media Public Relations (Ncfpd 2009)Social Media Public Relations (Ncfpd 2009)
Social Media Public Relations (Ncfpd 2009)
 
Socialmediacprspost 1227152833227802-8
Socialmediacprspost 1227152833227802-8Socialmediacprspost 1227152833227802-8
Socialmediacprspost 1227152833227802-8
 
Collaboration on social media sales leading horse to water june 1 2011
Collaboration on social media sales leading horse to water june 1 2011Collaboration on social media sales leading horse to water june 1 2011
Collaboration on social media sales leading horse to water june 1 2011
 
The Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social MediaThe Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social Media
 
Digital & Social Media Strategies Series: A Digital Vision (social media stra...
Digital & Social Media Strategies Series: A Digital Vision (social media stra...Digital & Social Media Strategies Series: A Digital Vision (social media stra...
Digital & Social Media Strategies Series: A Digital Vision (social media stra...
 
Webtrends/Hootsuite Webinar - Scaling Social
Webtrends/Hootsuite Webinar - Scaling SocialWebtrends/Hootsuite Webinar - Scaling Social
Webtrends/Hootsuite Webinar - Scaling Social
 
Digital connectedness using social media for professional networking
Digital connectedness using social media for professional networkingDigital connectedness using social media for professional networking
Digital connectedness using social media for professional networking
 
Social Media and the Rise Of The Brandividual
Social Media and the Rise Of The BrandividualSocial Media and the Rise Of The Brandividual
Social Media and the Rise Of The Brandividual
 
Social media 2013 short
Social media 2013 shortSocial media 2013 short
Social media 2013 short
 
Influencing Consumers in the Social Web
Influencing Consumers in the Social Web Influencing Consumers in the Social Web
Influencing Consumers in the Social Web
 

VC4 Social Media and Brand Impact