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SEM 4 HCS
MH0056 – Public Relations & Marketing for Healthcare Organizations
1 Discuss the factors affecting healthcare marketing.
A Mentioning the factors
Explanation of all the factors
2 Explain market segmentation.
A Definition
Explanation of market segmentation
3 Describe the types of public relations research.

2. A Explanation of primary research
Explanation of secondary research
4 Discuss the current scenario of medical tourism in India.
A Explanation of medical tourism
Explanation of present situation of medical tourism
Advantages of medical tourism
5 Discuss the future of healthcare marketing.
A Brief outline of healthcare marketing
Explanation of future of healthcare marketing
6 Discuss the standard metrics to evaluate public relations in healthcare.
A Key factors of PR measurement and evaluation
Explanation of various PR evaluation components

3. MH0057 – Management of Healthcare Human Resources
1 Explain the factors that contributed to Human Resource Management’s strategic
role in healthcare.
A Explaining the 10 factors that contributed to Human Resource Management’s
strategic role in healthcare
2 Describe recruitment in healthcare services.
A Meaning and definition
Factors affecting recruitment process
Importance of recruitment
Sources of recruitment
Recruitment process
3 Explain the steps in manpower planning.
A Mentioning the steps

4. Explanation of all the steps in manpower planning
4 Define performance appraisal. Explain the components of performance appraisal.
A Definition of performance appraisal
Listing the components of performance appraisal
Explanation of the components of performance appraisal
5 Describe HR audit process.
A Mentioning the phases of HR audit process
Explanation of various phases
Mentioning the components of HR audit process
Explanation of the components
6 Discuss the importance of team work in healthcare services.
A Essentials of team work

5. Strategies for effective team building and trust
Mc Grehor’s approach to team building
MH0058 – Legal Aspects in Healthcare Administration
1 Discuss the various levels of consumer courts.
A Mentioning the 3 levels of consumer courts
Explanation various levels of consumer courts
2 Explain the following acts:
a. The Drugs and Magic Remedies Act of 1995
b. Registration of Birth and Death Act of 1969
A a. Explanation of salient features of Drugs and Magic Remedies Act.
b. Explanation of salient features of Registration of Birth and Death Act
3 Discuss the rights and responsibilities of the patient.

6. A Rights of the patient
Responsibilities of the patient
4 Define abortion. Explain medical termination of pregnancy act in detail.
A Definition of abortion
Explanation of MTP act
5 Explain the regulatory requirements in setting up and running a blood bank.
A Explanation of the important regulatory requirements in setting up and running a
blood bank.
6 Discuss the important documents and ethical codes in medical ethics.
A Mentioning the important documents in medical ethics
Explanation of Hippocratic Oath
Explanation of Declaration of Geneva
Explanation of International Code of Medical Ethics

7. MH0059 – Quality Management in Healthcare Services
1 Explain the objectives of quality in healthcare. Add a note on Maxwell’s concept of
quality.
A Explanation of objectives of quality in healthcare
Explanation of Maxwell’s concept of quality
2 Differentiate between Six sigma and Total quality management.
A Mentioning 10 important differences between six sigma and TQM
3 Explain the various quality tools.
A Mention the various quality tools
Explanation of the quality tools
4 Explain the steps followed in implementation of QMS in healthcare organization.

8. A Explanation of steps followed in implementation of QMS in healthcare organization
5 Define total quality management. Discuss the importance of TQM in healthcare.
A Definition of total quality management
Explanation of importance of TQM in healthcare
6 Explain team processes in healthcare.
A Definition of team processes in healthcare
Explanation of various factors of team process
Explanation of team process techniques
Dear students get fully solved SMU MBA Spring 2014 assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
These are just questions for reference . To check samples see our latest
uploads in blog archive or search assignments .
(Prefer mailing. Call in emergency )