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SMU MBA SEM 4 HCS SPRING 2015 ASSIGNMENTS
MH0056 – Public Relations & Marketing for Healthcare Organizations
1 Discuss the factors that attract corporates to healthcare. Add a note on future outlook of
healthcaresector.
A Factors that attract corporates to healthcare
Future outlook of healthcare sector
2 DescribeSWOT analysiswithexamples.
A Explanation
Examples
3 ExplaintheE-Marketingstrategiesforhealthcareservices.
A Explaining the E-Marketing strategies for healthcare services
4 Explainthecurrentscenario ofmedical tourisminIndia.
A Explanation of medical tourism
Explanation of present situation of medical tourism
Advantages of medical tourism
5 Discussthefuture ofhealthcaremarketing.
A Brief outline of healthcare marketing
Explanation of future of healthcare marketing
6 Explainthestandardmetrics to evaluatepublicrelationsinhealthcare.
A Key factors of PR measurement and evaluation
Explanation of various PR evaluation components
MH0057 – Management of Healthcare Human Resources
1 ExplainthestrategicroleofHRM in healthcare.
A Explaining the strategic role of HRM in healthcare
2 ExplaintheevolutionandbroadperspectivesofHRM inhealthcareinIndia.
A Evolutionof HRM in India
Broad perspectives of HRM
3 Discussmanagementdevelopmentinhealthcare organisations.
A Explanation of various concepts of management development in healthcare organisations
4 Defineperformanceappraisal.Explainthecomponentsofperformanceappraisal.
A Definition of performance appraisal
Listing the components of performance appraisal
Explanation of the components of performance appraisal
5 DescribeHRauditprocess.

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A Mentioning the phases of HR audit process
Explanation of various phases
Mentioning the components of HR audit process
Explanation of the components
6 Discusstheimportanceofteam workin healthcareservices.
A Essentials of team work
Strategies foreffectiveteam building and trust Mc Grehor’s approach to team building
MH0058 – Legal Aspects in Healthcare Administration
1 Define medical ethics. List the principles of medical ethics and outline the important
guidelinesanddocumentsinmedical ethics.
A Definition
Listing the principles
Important guidelines and documents in medical ethics
2 Discussaccountabilityinhealthcare.Adda noteon vicariousliability.
A Accountability in healthcare
Vicarious liability
3 Discusstheimportantaspects ofConsumerProtectionAct.
A Explaining the important aspects of Consumer
ProtectionAct
4 Defineabortion.Explainmedical terminationofpregnancyactindetail.
A Definition of abortion
Explanation of MTP act
5 Explaintheregulatoryrequirementsinsettingupand runninga bloodbank.
A Explanation of the important regulatory requirements in setting up and running a blood bank.
6 Defineandclassifyeuthanasia.Adda noteon livingwills.
A Definition
Classification
Living wills
MH0059 – Quality Management in Healthcare Services
1 Discussthedimensionsofqualitymanagementinhealthcare.
A Discussing all the dimensions of quality management in healthcare
2 Explainthetoolsusedforqualityimprovementinhealthcareservices.
A Explaining the various tools used forquality improvement in healthcare services
3 DescribethevariousphasesinimplementationofSixSigma.
A Describing various phases in implementation of
Six Sigma
4 Discussthesteps followedinimplementationofQMS inhealthcareorganization.
A Explanation of steps followedin implementation of QMS in healthcare organization
5 Definetotal qualitymanagement. ExplaintheimportanceofTQM in healthcare.
A Definition of total quality management
Explanation of importance of TQMin healthcare
6 Explainteamprocessesinhealthcare.
A Definition of team processes in healthcare
Explanation of various factorsof team process
Explanation of team process techniques