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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
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ASSIGNMENT
DRIVE SPRING 2015
PROGRAM Bachelor of Business Administration- BBA
SEMESTER 6
SUBJECT CODE & NAME BBR603-Merchandising and Supply Chain Management
BK ID B 1942
CREDITS&MARKS 4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q. 1. “The supply chain collaboration provides competitive edge to organisations”.Comment.
Answer: Faced with the current economic downturn supply chain collaboration is of growing
importance asan approach to competitiveadvantage throughreducing costs and improving service
levels. Indeed as we look to the future improved levels of collaboration in the supply chain
addresses many of the issues associated with sustainability and delivering triple bottom line
objectives.
Supplychaincollaborationhasbeenthe subjectof a great deal of debate in the academic literature
for many years. Previous research undertaken
Q. 2. What is the importance of retail packaging in satisfying a customer?
Answer:Customersatisfactionreferstothe extent to which customers are happy with the products
and services provided by a business. Customer satisfaction levels can be measured using survey
techniques and questionnaires. Gaining high levels of customer satisfaction is very important to a
business because satisfied customers are most likely to be loyal and to make repeat orders and to
use a wide range of services offered by a business.
Q. 3. Throw light on the scope of visual merchandising in India.
Answer:Visual Merchandising (VM) or Window Dressing is the art of presentation, which puts the
merchandise in focus. It educates the customers, creates desire and finally augments the selling
process. Essentially, visual merchandising is the selling of a store's goods through visual means,
incorporating advertising, window displays, and interior sales floor design and display.

2. Visual Merchandising has been around since the dawn of civilization, since humans started selling
merchandise to a customer. When a vendor arranged his goods to be more attractive for a
customer, or when a farmer put the biggest
Q. 4. Explain the role of merchandiser in planning.
Answer: Merchandiser is the BRIDGE between the industry and the buyer. He have to look after
everyjoblike buying the rawmaterial which is required to finish the product, making the garment,
finishing the garment, documentation, finally shipping. He is the responsible person to make the
product. A garment export unit generally has many department like stores, cutting, production,
packing, checking etc. in which Merchandising department a linking device of all. The job of a
merchandiser is to co-ordinate with the entire department in the office as well as the customers.
The merchandiser is the one who
Q. 5. Discuss the methods of merchandise forecasting.
Qualitative methods
Quantitative methods
Answer: Financial merchandise management stipulates which products are bought by the retailer,
whentheyare bought,and whatquantityisbought.Dollarcontrol involvesplanningand monitoring
the inventoryinvestmentmade duringagivenperiod,whileunit control relates to the quantities of
merchandise handledinthatperiod.Financial merchandise management encompasses methods of
accounting,merchandise forecastingandbudgeting,unitcontrol systems, and integrated dollar and
unit controls.
Q. 6. Explain the following:
(i) Colour Wheel: A color wheel or color circle is an abstract illustrative organization of color hues
around a circle that shows relationships between primary colors, secondary colors, tertiary colors
etc.
Some sources use the
(ii) Objectives of Visual Merchandising: The art of visual merchandising has evolved from a role as
store beautifier to one of sales support. According to Iowa State University, it is the second most
important factor affecting store success. Retailers rely on visual merchandising to reinforce their
store'simage,improve customerservice,increase salesandcreate a pleasant shopping experience.
Visual merchandising
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