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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
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ASSIGNMENT
DRIVE FALL Spring 2015
PROGRAM Bachelors of Business Administration- BBA
SUBJECT CODE & NAME BBA 204- Marketing Management
SEMESTER 2
BK ID B1521
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q. 1 Explain the components of traditional marketing mix in detail
Answer:Traditional marketinghasalwaysbeen defined by the 4P’s–Product, Promotion, Price and
Place.Traditional marketing techniques typically focus on identifying the right audience segment,
understanding their behavior, and providing the proper incentive to get them to buy a product or
service, and in addition, there is the location or channel consideration. Sound familiar?
In the past, marketers were limited to one-way broadcast media. The goal was to use the proper
mediamix todeliverasmanyimpressions as possible, providing the right promotional incentive to
get the consumer to buy the
2 Describe the methods of environmental analysis-SWOT, PEST.
Answer : Methods of environmental analysis-SWOT, PEST
Environmental analysisisthe assessmentof environmental factorswhichaffectmarketingactivities.
SWOT isan abbreviationforStrengths, Weaknesses, Opportunities and Threats. SWOT analysis is a
strategicplanningmethodusedtoevaluatethe Strengths, Weaknesses, Opportunities, and Threats
involved in a project or in a business venture. It involves specifying the objective of the business
venture or project and identifying the internal and external factors that are favorable and
unfavorable to achieve that objective.

2. Q.3 The brand is the symbol of the product’s personality. It is developed though diligent market
research and is based on the customer’s needs and wants. Explain the various steps which
are undertaken in the formation of a brand with examples.
Answer : Brand
Any brand is a set of perceptions and images that represent a company, product or service. Brand
Name is a brand or part of a brand consisting of a word, letter, and group of words or letters
comprisinganame whichis intendedtoidentifythe goodsorservicesof a sellerora groupof sellers
and to differentiate them from those of competitors. The aim of branding is to convey brand
message vividly, create customer loyalty,
4 Define Product mix. Explain the factors determine the decisions of the Product mix.
Answer : Product mix
A product mix (also called product assortment) is the set of all product lines and items that a
particularselleroffers for sale to buyers." An organization with several product lines has a product
mix.Productmix neednotconsistof relatedproducts.Inotherwords,productmix is"the composite
of productsofferedforsale bya firm."Itisa collectionof productsmanufacturedordistributed by a
firm.For instance, afirmmanufactureswatches,machineryitems,electriclampetc.Productmix has
fourmain characteristicsordimensionsandtheyare (1) Length (2) Width (3) Depth (4) Consistency.
Factors determine the decisions of the product mix
The marketer should consider a number of
Q. 5 Define Green Marketing. What are the reasons for which companies adopt green
marketing?
Answer : Green marketing
Green marketing is a type of marketing in which the products and services of an organisation are
soldto its customers,basedontheirenvironmental benefits. The product or service is promoted so
that it is eco-friendly or that it is packaged in eco-friendly manner using recyclable material.
According to the American Marketing Association, “Green marketing is the marketing of products
that are presumed to be environmentally safe”. It is also called as Environmental or Ecological
marketing.
Reasons for which companies adopt green
Q. 6 Explain the personal, socio-cultural, Psychological determinants of consumer behaviour.
Answer : Consumer behavior refers to the selection, purchase and consumption of goods and
servicesforthe satisfactionof their wants. There are different processes involved in the consumer
behavior.Initiallythe consumer tries to find what commodities he would like to consume, then he

3. selects only those commodities that promise greater utility. After selecting the commodities, the
consumer makes an estimate of the available
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
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