Managing Retailing, Wholesaling, & Logistics Monica Denise S. Mendoza Ateneo Graduate School of Business Top 10 Concepts
Outline:  Retailing… <ul><li>Is selling to consumers for  </li></ul><ul><li>personal use (What?) </li></ul><ul><li>Involve...
Outline: Wholesaling…  <ul><li>Is selling for resale / business use (What?) </li></ul><ul><li>Involves 9 functions  </li><...
Outline: Logistics…  <ul><li>Decides best way to move goods (What?) </li></ul>
Concept 1: Retailing is selling to consumers for personal use Retailing
Concept 2: Retailing has Four Levels of Service Retailing 4 Levels of Service
Concept 3: Retailing has Four Positioning Strategies Retailing 4 Levels of Service 4 Positioning Strategies
Concept 4: Retailing Marketing Decisions should be made… Decision Retailing 4 Levels of Service 4 Positioning Strategies
Concept 5: Retailers should consider trends in planning for strategy Trend Decision Retailing 4 Levels of Service 4 Positi...
Concept 6: Wholesaling is selling for resale or business use Trend Decision Retailing 4 Levels of Service 4 Positioning St...
Concept 7: Wholesaling includes several functions Trend Function Decision Retailing 4 Levels of Service 4 Positioning Stra...
Concept 8: Wholesaling Marketing Decisions should be made… Trend Function Decision Decision Retailing 4 Levels of Service ...
Concept 9: Wholesalers can strengthen manufacturer relationships Trend Relationship Function Decision Decision Retailing 4...
Concept 10: Logistics decides best way to move goods Trend Relationship Function Decision Decision Retailing 4 Levels of S...
Summary:  Retailing… <ul><li>Is selling to consumers for  </li></ul><ul><li>personal use (What?) </li></ul><ul><li>Involve...
Summary: Wholesaling…  <ul><li>Is selling for resale / business use (What?) </li></ul><ul><li>Involves 9 functions  </li><...
Summary: Logistics…  <ul><li>Decides best way to move goods (What?) </li></ul>
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Ch16 - Retailing, Wholesaling, Logistics - Visual Edition

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Visual Edition of the Top 10 Concepts of Chapter 16 - Retailing, Wholesaling, Logistics in Kotler's book.

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Ch16 - Retailing, Wholesaling, Logistics - Visual Edition

  1. 1. Managing Retailing, Wholesaling, & Logistics Monica Denise S. Mendoza Ateneo Graduate School of Business Top 10 Concepts
  2. 2. Outline: Retailing… <ul><li>Is selling to consumers for </li></ul><ul><li>personal use (What?) </li></ul><ul><li>Involves 4 Levels of Service </li></ul><ul><li>Has 4 Positioning Strategies </li></ul><ul><li>Marketing decisions should be made </li></ul><ul><li>Should consider trends in planning for strategies </li></ul>
  3. 3. Outline: Wholesaling… <ul><li>Is selling for resale / business use (What?) </li></ul><ul><li>Involves 9 functions </li></ul><ul><li>Marketing decisions </li></ul><ul><li>should be made </li></ul><ul><li>Can strengthen relationships </li></ul><ul><li>with Manufacturer </li></ul>
  4. 4. Outline: Logistics… <ul><li>Decides best way to move goods (What?) </li></ul>
  5. 5. Concept 1: Retailing is selling to consumers for personal use Retailing
  6. 6. Concept 2: Retailing has Four Levels of Service Retailing 4 Levels of Service
  7. 7. Concept 3: Retailing has Four Positioning Strategies Retailing 4 Levels of Service 4 Positioning Strategies
  8. 8. Concept 4: Retailing Marketing Decisions should be made… Decision Retailing 4 Levels of Service 4 Positioning Strategies
  9. 9. Concept 5: Retailers should consider trends in planning for strategy Trend Decision Retailing 4 Levels of Service 4 Positioning Strategies
  10. 10. Concept 6: Wholesaling is selling for resale or business use Trend Decision Retailing 4 Levels of Service 4 Positioning Strategies Wholesaling
  11. 11. Concept 7: Wholesaling includes several functions Trend Function Decision Retailing 4 Levels of Service 4 Positioning Strategies Wholesaling
  12. 12. Concept 8: Wholesaling Marketing Decisions should be made… Trend Function Decision Decision Retailing 4 Levels of Service 4 Positioning Strategies Wholesaling
  13. 13. Concept 9: Wholesalers can strengthen manufacturer relationships Trend Relationship Function Decision Decision Retailing 4 Levels of Service 4 Positioning Strategies Wholesaling
  14. 14. Concept 10: Logistics decides best way to move goods Trend Relationship Function Decision Decision Retailing 4 Levels of Service 4 Positioning Strategies Wholesaling Logistics
  15. 15. Summary: Retailing… <ul><li>Is selling to consumers for </li></ul><ul><li>personal use (What?) </li></ul><ul><li>Involves 4 Levels of Service </li></ul><ul><li>Has 4 Positioning Strategies </li></ul><ul><li>Marketing decisions should be made </li></ul><ul><li>Should consider trends in planning for strategies </li></ul>
  16. 16. Summary: Wholesaling… <ul><li>Is selling for resale / business use (What?) </li></ul><ul><li>Involves 9 functions </li></ul><ul><li>Marketing decisions </li></ul><ul><li>should be made </li></ul><ul><li>Can strengthen relationships </li></ul><ul><li>with Manufacturers </li></ul>
  17. 17. Summary: Logistics… <ul><li>Decides best way to move goods (What?) </li></ul>

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