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ASSIGNMENT
DRIVE FALL 2014
PROGRAM MBA
SUBJECT CODE & NAME ML0017 MALL MANAGEMENT
SEMESTER 4
BK ID B 1843
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
1 Explain the different types and components of shopping malls.
Answer : Types :
Neighbourhood centre
A neighbourhood centre in the form of a strip mall, in Cornelius, Oregon
Neighbourhood centres are small-scale malls serving the local neighbourhood. They typically have a
supermarket or a drugstore as an anchor, and are commonly arranged in a strip mall format.
Community centre
Community centres (or community malls) are larger than neighbourhood centres, and offer a wider
range of goods. They usually feature two anchor stores which are larger than that of a
neighbourhood centres, e.g. a discount department store.
Regional centre
2 Explain different models for malls.
Answer : There are many models for malls. The provision of more entertainment options in malls,
Indian retailers now have vastly enhanced their ability to increase sales. Till a couple of years back,
street markets and bazaars were the top performers in the retail space, and they cornered a huge
chunk of the overall sales in the sector. However, traditional markets now have to imitate malls by
creating a better overall shopping experience for attracting potential customers.
Malls are now gradually replacing street

2. 3 Describe the Mall Design Process in detail.
Answer : Approached by a certain mall developer, they proposed a project that would have the
design team creatively re-envision the future use of the shopping mall and vacant mall spaces.
Throughout the course of the project, the design team became aware of the client's self-perceptions,
analogies, and words used to convey their ideas and business plans. While collaborating
with the client, the project proposal
4 Explain Global brands, its benefits and variables.
Answer : Global branding and advertising can help you market your product or service in many
different countries around the world. Although global branding and advertising have historically
required large budgets, emerging communication techniques such as social media can make global
campaigns affordable for companies of all sizes.
The Advantages of Global Branding
Consistent
Creating a global branding and advertising program enables you to communicate consistent
messages to customers in all your export markets. Consumers now receive marketing messages from
a huge number of different sources, so
5 Explain Preventive and Predictive Maintenance Techniques in detail.
Answer : For some time, a considerable amount of confusion has existed over the appropriate way
to inspect for the presence of a given failure mode. Should I perform some type of sensory
inspection? Should I perform some type of quantitative inspection? Should I apply one or more
condition-monitoring technologies? Should I apply some combination of these techniques to
maximize the conditional probability of finding the defect? Essentially, how do I identify the
presence of a defect in such a way as to maximize the amount of time my planning department has
to effectively and efficiently develop the job procedures, order the parts, and schedule and complete
the work before the conditional probability of
6 “Risks need to be managed and reduced by the shopping mall officials”. In context of this
statement, explain various issues which are taken care by officials.
Answer : Shopping centres come in various sizes, from small buildings with a few stores to huge
malls which have numerous shops, food courts and even movie theatres. When the size of the
shopping mall increases, the security concerns also increase. Malls hold high commercial value
because of the frequent flow of visitors. Hence, it becomes highly essential to focus on mall security
for a secured and peaceful environment.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
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(Prefer mailing. Call in emergency )