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1. Dear students get fully solved assignments
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ASSIGNMENT
Course Code : MS-6
Course Title : Marketing for Managers
Assignment Code : MS-6/TMA/SEM-I/2017
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 30th April, 2017 to the
coordinator of your study center.
Question.1. (a) Define Marketing and discuss its scope as an
exchange process between the firm and its customers. Illustrate
with two suitable examples of your choice.
Answer:The exchange process is the act of obtaining a desired object from someone by offering
somethingof value inreturn.The exchange between the person in need (i.e., someone who offers
money or some other personal resource) and the organization selling the product, service, or idea
resultsina transaction.The top goal of any marketing organization is to facilitate and help increase
salestransactionbyconvincingpotential consumers and existing customers to buy their company's
product or service.
Question. 1. (b) Scan various secondary data sources available to
you and collect relevant data historically to discuss the importance
of Marketing in an emerging economy like India.
Answer:Markets are the context, both physical and conceptual, where exchange takes place.
Marketingincludesall activitiesfromthe producertothe final including processing and distribution
systems. The term producer includes farmers or pastoralists and the manufacturers of production
inputswhen they produce the commodity being marketed. The term consumer is used for anyone
whois the final consumer of a product or the final user of a production input (e.g. pastoralists may
consume butter and veterinary inputs). The retailer

2. Question.2. (a) Explain the term Market Planning. Discuss the
elements of Marketing Mix and their role in formulating suitable
strategy in the following situations.
(i) Chain of Computer training centers
(ii) Premium Unisex Talcum powder.
Answer:A marketingstrategyisa plandevelopedbyanorganizationthatdescribeshow acompany's
productsand/orserviceswill be offeredtocustomers.Productsare tangibleitemsproducedbylabor
to satisfy a need. A service is a valuable action or deed performed to fulfill a demand or need.
The marketingstrategyisshapedbythe ultimate goals of the company and is the foundation of the
marketingplan.All businesses are exposed to the outside world, which means decision-making by
the company is influenced frequently. Any force
(ii) Premium Unisex Talcum powder.
The quality of every Johnson & Johnson product is very good and even then, the company has
decided on an affordable pricing policy. Many times, its products also use psychological pricing by
keeping the value of the product at multiples of 99 or 49.
The company forall its healthcare products has tried to retain their increased net prices inside the
CPIor the ConsumerPrice Index. It is an index in use in USA and it considers the average purchase
price of a product which the consumer can afford. As
Question. 2. (b) Define Market Segmentation and discuss its scope
and the bases of segmentation that are relevant to the Indian
Marketer.
Answer:Segmentation refers to a process of bifurcating or dividing a large unit into various small
units which have more or less similar or related characteristics.
Market Segmentation
 Market segmentation is a marketing
Question.3. (a) Who is a Consumer? Elaborate giving suitable
examples. Why it is necessary for marketers to have a sound
knowledge of the end user and their behavior. Discuss.
Answer:ConsumerBehaviourrefers to the study of buying tendencies of consumers. An individual
who goes for shopping does not necessarily end up buying products. There are several stages a
consumergoesthroughbefore he finallypicksupthingsavailable in the market. Various factors, be
it cultural, social, personal or psychological influence the buying decision of individuals.

3. Question. 3. (b) Distinguish between New Product Development
with Product Life Cycle with an example.
Answer:Before aproductcan embarkon itsjourneythroughthe fourproduct life cycle stages, it has
to be developed. New product development is typically a huge part of any manufacturing process.
Most organizationsrealizethatall productshave a limitedlifespan,and so new products need to be
developed to replace them and keep the
Question.4. (a) What is pricing? What are the major objectives of
pricing for a marketer? Explain with suitable example the various
pricing methods available to the marketer.
Answer:Pricing strategy in marketing is the pursuit of identifying the optimum price for a product.
Thisstrategy is combinedwiththe othermarketingprinciples known as the four P's (product, place,
price, and promotion), market demand, product characteristics, competition, and economic
patterns.The pricingstrategytendstobe one of the more critical components of the marketing mix
and isfocusedongeneratingrevenue and ultimately profit for the company. The success in pricing
strategies for businesses is heightened with clarity on
Question. 4. (b) What make Distribution as one of the core function
in a manufacturing concern? List out and discuss the major
channels of distribution that you are familiar with suitable
examples.
Answer:The distribution function of marketing is comparable to the place component of the
marketing mix in that both center on getting the goods from the producer to the consumer. A
distributionchannel inmarketingreferstothe pathor route throughwhichgoodsand servicestravel
to get from the place of production or manufacture to the final users. It has at its center
transportation and logistical considerations.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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