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2010 Nonprofit Executive & Emerging Leaders
Certificate Program
November 3, 2010
Joe Brown
sloperesources.com
Social Media...
 What is it?
 Why use it?
 How to do it
 Questions and discussion
This afternoon…
 1970s: Usenets, BBSs
 Late 1980s: Online services – CompuServe,
Prodigy, GEnie, AOL
 1990s: Internet relay chat (IRC),...
 2005: YouTube
 2006: Facebook*
Twitter
 Since 2007…
A bit of history
The landscape today
 Social media & social networking =
nearly 25% of all time spent online in the US
 Facebook
 Over 500 million users
 O...
 YouTube
 Over 2 billion views per day
 24 hours of video uploaded every minute
 Video uploaded every 60 days >
video ...
 There are differences…
Social media vs.
social networking
Social media
Content
Social networking
Connection
 …but they ...
 Website
 Email
 Blogging
And don’t forget…
 Personal usage
 Organization usage
 How?
 Why not?
Show of hands
?
Why use it?
 Many organizations have experimented, but only
51% are active users
 67% say it changes how they communicate with
broad...
 Marketing / brand awareness / advocacy
Why use it?
 Fundraising
 Second most common/important usage
 But…
 While many are raising money on Facebook,
78% raised $1,000 or...
 Community building
 Constituents
 Other nonprofits
 Recruiting volunteers and staff
Why use it?
 Events
Why use it?
How to do it
 It’s not easy…
 …and it’s not free!
How to do it
 Whose job is it?
 Everybody’s job = nobody’s job?
 Typically fundraising/development and/or
communications
 Majority ...
 Just do it? No!
 Explore the available resources
 Educate and get buy in at all levels
 Create a social media strateg...
The landscape today
 Facebook pages
 YouTube
 Twitter
Platforms to consider
 Measure and adjust
 Results, not just activity
 Not just about ROI
 Strategy will determine the right metrics
 Trans...
How to do it
Resources
 Brandraising: How Nonprofits
Raise Visibility and Money
Through Smart Communications
 By Sarah Durham, Big Du...
Resources
 sloperesources.com
Questions and discussion
Joe Brown
jbrown@sloperesources.com
908 241-8592
sloperesources.com
twitter.com/joe_brown
Thank you!
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Social Media & Social Networking for Nonprofit Organizations: What? Why? How?

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This plenary session from Rutgers Business School's 2010 Nonprofit Leadership Certificate Program offered both established and emerging nonprofit leaders an overview of what social media is, why many nonprofit organizations are choosing to use it, and some tips on how to go about implementing or enhancing their organizations' social media presence and practices. Additionally, the presentation links to a page of valuable resources that may be useful to nonprofit organizations who are exploring, creating, or enhancing their social media presence.

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Social Media & Social Networking for Nonprofit Organizations: What? Why? How?

  1. 1. 2010 Nonprofit Executive & Emerging Leaders Certificate Program November 3, 2010 Joe Brown sloperesources.com Social Media & Social Networking for Nonprofit Organizations What? Why? How? SOME RIGHTS RESERVED IMAGE CREDIT: MATT HAMM
  2. 2.  What is it?  Why use it?  How to do it  Questions and discussion This afternoon…
  3. 3.  1970s: Usenets, BBSs  Late 1980s: Online services – CompuServe, Prodigy, GEnie, AOL  1990s: Internet relay chat (IRC), ICQ/IM Dating, gaming, forums  2002: Friendster  2003: LinkedIn MySpace Del.icio.us A bit of history
  4. 4.  2005: YouTube  2006: Facebook* Twitter  Since 2007… A bit of history
  5. 5. The landscape today
  6. 6.  Social media & social networking = nearly 25% of all time spent online in the US  Facebook  Over 500 million users  Over 700 billion user minutes per month  Twitter  Over 40 million tweets per day Facts & figures
  7. 7.  YouTube  Over 2 billion views per day  24 hours of video uploaded every minute  Video uploaded every 60 days > video created by 3 major networks in 60 years Facts & figures
  8. 8.  There are differences… Social media vs. social networking Social media Content Social networking Connection  …but they are converging… Social media Content & connection  …and are/can be used interchangeably
  9. 9.  Website  Email  Blogging And don’t forget…
  10. 10.  Personal usage  Organization usage  How?  Why not? Show of hands ?
  11. 11. Why use it?
  12. 12.  Many organizations have experimented, but only 51% are active users  67% say it changes how they communicate with broad audiences (but not narrower categories of shareholders)  52% don’t have the necessary infrastructure, staff, expertise  83% understand that social media makes it easier for individuals to self-organize around causes  79% feel the true value of social media for their organization is yet to be determined Nonprofit usage today
  13. 13.  Marketing / brand awareness / advocacy Why use it?
  14. 14.  Fundraising  Second most common/important usage  But…  While many are raising money on Facebook, 78% raised $1,000 or less  Less than 4% raised $10,000 or more Why use it?
  15. 15.  Community building  Constituents  Other nonprofits  Recruiting volunteers and staff Why use it?
  16. 16.  Events Why use it?
  17. 17. How to do it
  18. 18.  It’s not easy…  …and it’s not free! How to do it
  19. 19.  Whose job is it?  Everybody’s job = nobody’s job?  Typically fundraising/development and/or communications  Majority of organizations report ¼ - ½ staff person  Organizations expect to increase staffing, but not external resources How to do it
  20. 20.  Just do it? No!  Explore the available resources  Educate and get buy in at all levels  Create a social media strategy  Create a social media policy  Listen first  Take baby steps How to do it
  21. 21. The landscape today
  22. 22.  Facebook pages  YouTube  Twitter Platforms to consider
  23. 23.  Measure and adjust  Results, not just activity  Not just about ROI  Strategy will determine the right metrics  Transform offline action to online action…  …and online action to offline action How to do it
  24. 24. How to do it
  25. 25. Resources  Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications  By Sarah Durham, Big Duck
  26. 26. Resources  sloperesources.com
  27. 27. Questions and discussion
  28. 28. Joe Brown jbrown@sloperesources.com 908 241-8592 sloperesources.com twitter.com/joe_brown Thank you!

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