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Using Video For Business
The document emphasizes the effectiveness of video marketing in modern inbound strategies, highlighting its ability to engage users and drive traffic. Videos are popular, easy to digest, and enhance SEO, making them a valuable tool for businesses to increase customer acquisition and brand awareness. Additionally, incorporating video into email marketing can significantly boost engagement and revenue.
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Using Video For Business
- 1. Using Video ForBusiness
- 2. WHY VIDEO? First, let’stake a step back and look at the big picture
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- 5. ITS BEEN REPLACEDBY INBOUND MARKETING SEO & PPC Public Relations Blogging Opt-In Email Lists Earned Social Media Video Content
- 6. INBOUND MARKETING • Earningattention organically • Responsible for 90%+ of clicks on the web • Lower average cost to acquire a new customer • Powered by creativity, talent and effort • Generates momentum, making future efforts easier Rand Fiskin, Moz CEO
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- 9. VIDEOS ARE ENGAGING • Roughly8.5 in every 10 online users can be reached through online video marketing • 84.5% of US Internet users watched online videos in May 2012 (Source: comScore Video Metrix)
- 10. VIDEOS ARE EASYTO DIGEST • Easier for most people to retain information from a video rather than reading it online • More compelling than a webpage • Viewers see personality and passion • 46% of people say that seeing a product or service mentioned in an online video would encourage them to seek out more information Brainshark
- 11. VIDEOS ARE GREAT FORSEO • Videos are embeddable and modular • Those Google crawlers love new content • Pro Tip: Include transcript whenever possible
- 12. VIDEOS ARE SHARABLE • Ashared video can spread like wildfire • Viral videos give brands millions of impressions • K-Mart – ‘Ship My Pants’ – 18M views in 2 months; extensive media coverage and social media buzz • Maximize reach through social media
- 13. VIDEOS COMPLIMENT EMAIL • Videosboosts email marketing • Marketers using video in email were generating 40% higher monthly revenue than those who did not • Benefits include increased click- through-rates, increased time spent reading the email, increased sharing/forwarding of the email message Relevancy Group Survey, 6/19/2013
- 14. ALL IN ALL,VIDEOS MAKE PEOPLE HAPPY…
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