Unblocking The Main Thread Solving ANRs and Frozen Frames
30 website tips
1. Presented By: Sterling McKinley
30 Ways to Attract More
Visitors to your Website
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2. •Why You Have To Be Online
•Website Design
•Online Video
•Search Engine Optimization
•Social Media
•Mobile Marketing
-Questions
Outline
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3. Why You Have To Be
Online
3
V
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5. The web is where we go to find things ...
97% of internet users look for local
goods and services online.Source: BIA/Kelsey, User View Wave VII, March 20
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6. Many businesses in Maryland can't be found online
53% of Maryland businesses
do not have a websiteSource: Google/IPSOS, Survey of businesses with less than 250 employees, June 2011.
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7. Businesses that can be found online are growing faster
Over the next three years, businesses
that use the web expect to grow 40%
faster than those that don't.Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012
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18. 5 Website Design Tips
•Focus On Your Customer
•Clearly List Your Phone, Address & Email
•Use Targeted Keywords
•Make It Easy To Use
•Make It Easy To Read
•Look At Your Competitors' Website
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22. Organic Search Engine Optimization
Google Pulls content directly from Your website
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23. Organic Search Engine Optimization
Google Pulls content directly from Your website
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24. Paid Search (Google Adwords)
How its works
•Pick Keywords
•Set budget
•Create Ads
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25. How it works: Picking Keywords
When people search the web, they tend to use
specific phrases like “yoga studio in Baltimore,”
rather than general ones like “yoga.”
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26. How Adwords Works:Cost
How much you invest is up to you
You’ll start by choosing a daily budget
you’re comfortable with.
Only pay for results
You're not charged when your ad is
displayed, but only when someone clicks
on your ad to go to your website.
You're in control of your cost-per-click
As an advertiser, you set the price you're
willing to pay for each prospective
customer.
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27. How Adwords Works: Creating Ads
Ads, like keywords, help people
decide if your business is what
they’re searching for.
A yoga studio, for example, might
want to create one ad for
beginners and another for more
advanced classes.
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29. Google +
Customers Can Read Reviews & Learn More About You Business
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30. 5 Search Engine Optimization Tips
•Content Is King
•Setup Local Profiles
•Use Targeted Keywords
•Create Social Media Profiles
•Look into Adwords
•Look At Your Competitors' Website
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36. 5 Tips For Using Video
•Start Small
•Keep It Short
•Have A Plan & Stay On Topic
•Setup a YouTube Channel
•Share On Social Media,Website & Youtube
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41. Social Media Tips
•Start Somewhere and Start Small
•Join Specialized Networks
•Ask Lots of Questions
•Be Dedicated for the Long Haul
•Join the Conversation
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46. A scaled down version of your Website
Easy & quick way to get information
A summary of your key points
Loads fast & easy to make contact
Be available 24/7 & anywhere
What is a Mobile Website?
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48. Mobile Apps
Apps are unique because your customers choose to download your app
and put in on their phone. That means they are welcoming your
communication because they want to know more about your products &
services.
Benefits
• One-touch access to your contact information
• Build relationships & Generate repeat business
• Connect you with on-the-go consumers
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49. Use these tools to build brand preference, drive transactions, and
increase customer loyalty.
APPS MOBILE WEB
Platform Independent
Rich Experience
Brand Extensible
Easily Publishable
No — A separate application is
required for each platform.
Yes — The mobile web is accessible
on each platform.
Yes — Apps can take total
advantage of native features.
Yes/No — With work, some native
features can be used.
Yes — Apps are a great extension
of your brand.
Yes — Mobile sites are a great
extension of your brand.
No — Apps require a lengthy
approval process for release.
Yes — Updating a mobile site takes
mere minutes.
Traditional Apps vs Mobile Web Apps
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50. QR Codes
A QR code is only as good as it’s landing page…
SMART QR Codes:
• Point to mobile optimized landing pages
• Grab attention
• Help spread mobile coupons
• Build lists of mobile phone users
• Run better marketing metrics
• Easily share mobile media (photos/videos)
• Achieve marketing objectives!
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51. 5 Tips For Going Mobile
•Test your website on a cell phone
•Offer basic contact information
•Get a Mobile Website
•Use QR codes to connect with customers
•Offer deals and discounts
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53. 1. Your Website Must Be User Friendly
2. Use Video educate customers
3. Social Media is about building relationships
4. Reach Customers anytime & anywhere with Mobile
5. SEO: Make sure customers can find you
5 Ways to Attract More
Visitors to Your Website
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54. To put it bluntly: If your business isn’t
online, it might as well be invisible.
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55. Keep up with your customers
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57. How To Contact Me
SterlingMcKinleyspeaks
MckinleyMediaGroup
MckinleyMediaGp
Call: 410-630-128 ext.1
Email: sterling.mckinley@gmail.com
SterlingMcKinle
Wednesday, April 24, 13
