The document discusses how social media, specifically Facebook and Twitter, can be used to strengthen events. It provides examples of how an event planning company called Event Solutions used Facebook and Twitter to promote their 2009 conference. They were able to increase engagement among attendees, obtain real-time feedback, and have Twitter become a top referring site to their website during the event.

1. It’s about Connecting People by Crystal Olig & Rachel Globus Event Solutions @sparklegem | @mediajunkette Social Media & Events:

2. Why does social media make sense for events?

3. How can event pros use social media? To strengthen your events To strengthen your career, personal brand, organization

4. How Facebook Can Strengthen your Events Increase engagement Invite friends Post & tag photos Post video Create discussions about products, speakers, content Discuss topics after the event — maintain brand engagement

5. Facebook Case Study: Event Solutions Conference & Tradeshow 2009

6. Facebook Case Study: Event Solutions Conference & Tradeshow 2009

7. Facebook Case Study: Event Solutions Conference & Tradeshow 2009

8. Facebook Case Study: Event Solutions Conference & Tradeshow 2009

9. Facebook Case Study: Event Solutions Conference & Tradeshow 2009

10. Facebook Case Study: Event Solutions Conference & Tradeshow 2009

11. Facebook Case Study: Event Solutions Conference & Tradeshow 2009

12. How Twitter Can Strengthen your Events Ask prospective attendees for input Get attendees connected for free PR: Promote your event (before & during) and build buzz Instantly message out information (before & during), materials Obtain real-time feedback from attendees, pre- & post-event polling

13. Engage attendees through commenting on sessions, speakers Attendees can follow more than one session Provide customer service for registration, answer attendee questions Quickly schedule meetups during conferences Broaden event community Increase engagement via Twitter feeds on-site How Twitter Can Strengthen your Events

14. Twitter Case Study: Event Solutions Conference & Tradeshow

15. Twitter Case Study: Event Solutions Conference & Tradeshow Started tweeting: Jan. 28, 2009 Followers: 2,700+ Event hashtag: #escs09

16. Live tweet Spotlight Awards, contests Meet up during Conference Share pictures from trade show floor Spread the word to local community about show Share video from Conference Discuss lessons learned in education classes Share breaking show news Share ideas from trade show floor Twitter Case Study: Event Solutions Conference & Tradeshow How ES09 Used Twitter

17. What We Got out of It Twitter was no. 1 referring site to website during Feb. 22-26 Influential people buzzed about the conference @GloNelsonCSEP 2,470 followers @lvwedconcierge 343 followers @danzisko 242 followers @mattwarren 249 followers = reach of 3,300 people Twitter Case Study: Event Solutions Conference & Tradeshow

18. Twitter Case Study: Event Solutions Conference & Tradeshow

19. Twitter Case Study: Event Solutions Conference & Tradeshow

20. Twitter Case Study: Event Solutions Conference & Tradeshow

21. Continue engagement with brand after the show Twitter is now no. 5 referrer to event-solutions.com What We Got out of It

22. What We Got out of It

23. Twitter Case Study: BusyEvent

24. How BusyEvent Used Twitter Pre-event promotion publicizes event Twitter account Account used to publicize speakers, offer discounts Attendees given option to follow event Twitter account at registration Messaging at check-in kiosk screens, on badges, event staff shirts, swag bags, etc. Digital signage shows conversation (“wiffiti”)

25. What They Got out of It > 7,000 tweets, SMS sent during conference Reduced check-in wait time from 7 min to 30 sec Organizers stemmed significant issues immediately Ad-hoc meetings Communications costs halved (savings: $7,000+) Twitter stream became a revenue source for producer (approx. $12,000)

26. Want to find out more? Brian Slawin @BusyEvent busyevent.com

27. Virtual portfolio for a visual industry: photos and video Engage clients, prospects, partners in your brand Connect with colleagues in a more casual context Voice, voice, voice. Be a person people want to work with. Be yourself. How Facebook Can Strengthen your Business/Career

28. Find new resources & ideas Connect with a community of peers & experts Get instant info for site selection, vendors Find out what others are saying about your company, venues, issues, etc. Add social media to skill set you offer clients Market your experience to the industry Connect with media How Twitter Can Strengthen your Business/Career

29. But How Does this Get Me Business/Attention? WOM. Thought leadership. It’s about catalyzing relationships. It’s about nurturing relationships. It should be part of your overall marketing mix.

30. Rules to Tweet By Be useful . Nurture relationships . Tweet judiciously . Retweet judiciously . Content is king. Don’t worry if you miss something. There’s a tool for that. Don’t go down the rabbit hole .

31. Industry leadership

32. Industry leadership

33. Connect Crystal Olig | Rachel Globus @sparklegem | @mediajunkette event-solutions.com email: Crystal.a.olig@gmail.com linkedin .com/in/crystalolig facebook .com/crystalolig slideshare .net/crystalaolig blog: whygeny.wordpress.com blog twitter: twitter.com/whygeny

34. Always leave ‘em laughing