The document outlines five essential tips for generating buzz on YouTube as part of a digital marketing strategy, emphasizing the importance of planning, originality, and the value of engaging content. It highlights the significance of the first 10 seconds of a video, the need to create something shareable, and the importance of promoting videos through various channels. Additionally, it provides insights into the benefits of non-viral content and emphasizes that both viral and non-viral marketing strategies can be effective.

1. 5 “Must Know” Tips To Generate Buzz on YouTube Raise Your Marketing IQ webinar series

2. About Us Amanda O’Brien Inbound Marketing Manager Hall Web Services www.hallme.com

3. Road Map What is YouTube for? What is “new” or “inbound” marketing Benefits of YouTube How to get started Tools you need 5 Tips to Generate Buzz Case studies

4. What You Know About YouTube Watch Videos Share Videos Time waster Social Media Viral Videos

5. What You May NOT Know Poll of 400 senior marketing and media executives, 67% identified online video as a primary focus of their 2009 digital marketing campaigns 4th most visited site on the Internet (above MSN and Live.com) 13 Hours of video uploading to YOUTUBE every minute* 100,000 YouTube Videos viewed per day* * http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090106/FREE/901069995/1078/newsletter011

6. Inbound Marketing Time to Re-think Your Marketing Strategy! Old/Outbound Marketing TV Radio Ads Print Ads Direct Mail Telemarketing New/Inbound Marketing Social Media SEO/SEM Blogging Online Videos An Interaction An Interruption

7. Benefits of Using Video Visual Learners Storytelling Mix it up New touch point Content more important then budget Brand Move traffic to your site Easy to share Build trust with your audience “ Everything has to work together to bring your chosen message to your chosen customer and generate the desired results. You can’t just shoot a video and throw it on the YouTube site; you need to develop a plan.” Michael Miller, YouTube for Business Author

8. How to Make a Good YouTube Video Be professional (quality) Stay focused – short and sweet (you do have 10 minutes) Make it useful Inexpensive Simple distribution Sound is very important Be yourself

9. Create a Channel Sign up Username - branding Key word dense description Website Keywords Location Education, Interests etc. etc. etc Have a channel? Upgrade

10. Making a YouTube Channel ( http://www.youtube.com/user/greenpeaceusa)

11. Tools You Need

12. Tools you need Ideas Creativity Video camera? Flip Cam? Web cam? External microphone jack Microphone? Editing software? Tripod? Great if one person Screen recording? Camtasia

13. Outline or Script Know your shots Keep it timely Photo credit: http://www.flickr.com/photos/australian-war-memorial/3527157206/ Staying Organized

14. Content

15. Content Possibilities Improve customer service Reduce ad spend? HUGE example Evian Water Brand recognition Put a face to your brand

16. Content Ideas Presentations Training videos Help Marketing Events Interviews with experts (pssst... you are an expert too) Contests Video Blog Testimonials Message from the president Shy? Screen recordings

17. 5 Tips to generate buzz on YouTube

18. #1 Have a Plan

19. Have a Plan Objectives Goals Measure Your Results

20. Plan: Objectives Where are you now? What do you want to achieve? And by when? How does this fit in with your business? Who is your audience and what do they want to hear? What would be a success to you? What is your strategy? Company policies? What works for you is different

21. Plan: Goals

22. Plan: Goals Brand recognition Traffic to website Engage marketplace Bring life to products and topics Inquiries “ Buy” the story

23. Plan: What are you going to measure? Popularity: Views – more views = more search Subscribers Channel Views Engaging: Comments Favorite Reviews Embeds Link Backs Social Media Posting Landing pages

24. Plan: Measure with YouTube Insights Free tool How often videos are viewed in different geographic regions How long it takes for a video to become popular What happens to video views as popularity peaks

25. #2 Be Original

26. Be Original Competitors, other industries great for ideas Do what someone else did but better What makes you and your company unique? Find your voice Photo credit: http://www.flickr.com/photos/pmtorrone/6208920/sizes/l/

27. #3 Focus on the First 10 Seconds

28. Focus on the first 10 seconds You have 10 seconds to make your impression Intros statistically don’t work Save ‘who we are’ information till the end

29. #4 Create Something Valuable

30. Create something valuable People want to share Something useful Something people will return to Call to action at the end of the video Photo credit: http://www.flickr.com/photos/10ch/3347658610/

31. #5 Promote

32. Promote Social Media Website Enewsletter Marketing pieces Email footer Blogs Own keyword search terms

33. Promote: Social Media Facebook, Twitter, LinkedIn etc. Tubemogul Use a URL shortener to share link and track (bit.ly) Ask your network

34. Promote: Own search terms Find search term Know how your customers are searching Great for How to's (switch a roll of paper) Answer questions Product demos

35. SEO for your videos Video title Informational – to be found Viral – to be clicked on Video description Add a link Keywords Tagging Not public What videos show up near your video

36. Embedding your video

37. Going Viral What does going viral mean to you? Content, content, content Fresh, daring, exciting, funny Get it out to industry influencers Make it share-able Track progress – respond quickly World Wide Rave – David Meerman Scott “ You can create a World Wide Rave too – Just create something valuable, that people want to share and make it easy for them to do so .” - David Meerman Scott

38. Benefits of non-viral A picture is worth a thousand words Give your company a voice The views keep coming Texas Instruments – Thank an engineer March Campaign Results 151,000 Video Views 25,000 Further action/landing page Average time on site 4:21

39. Will it Blend Blendtec Blenders Brand Recognition “ GREAT! Here is $50” Retail up 700% in 2 years Over 7 mil views Media coverage SEO

40. Citrix Product demos Employee manual Users using products Interview with Wes Wasson, senior VP-CMO Citrix http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100106/FREE/912019981

41. Recap Social media is becoming a powerful marketing tool People relate to video Easy and inexpensive to do effectively Strategy and Goals Be original Focus on first 10 seconds Create something valuable Promote Viral and Non-viral are both important Photo credit: http://www.flickr.com/photos/deapeajay/3016206629/

42. Learn More World Wide Rave – David Meerman Scott YouTube for Business – Michael Miller Steve Garfield – stevegarfield.com