- YouTube is the 3rd most visited website and 2nd largest search engine. It sees over 3 billion views per day.
- Businesses are using YouTube to build their brand through documentary style videos, demonstrate their products, provide instructional content, and engage with customers.
- Successful business channels focus on storytelling, creativity, engagement, cross-promotion, and proper tagging/keywords rather than just selling products.
- While "going viral" is rare, businesses can design for viral growth by knowing their audience, taking risks, keeping videos short and promoting sharing/responses.
YouTube Marketing and Social Video SEO 101 – Relationships That Convert!Grant Crowell
Presented by Digital Marketing Strategist and Certified YouTube Audience Development Manager, Grant Crowell on October 4, 2016 to the Raleigh Video Production and Marketing Meetup Group.
DESCRIPTION
Many marketers assume “social video” mostly means sharing on YouTube, Facebook, and other social networks. What’s forgotten? The “social” part.
To successfully incorporate video marketing into your professional goals, you really need to create an audience experience that’s first and foremost about building personal connections. That means genuinely listening, engaging, helping, and connecting with others in ways that turn visitors into followers, users into contributors, critics into evangelists, and individuals into communities.
But social video can’t be helpful if it can’t be sustainable as a business model. That’s why social video needs to be treated like a financial portfolio – nurturing relationships like one nurtures stock investments, carefully qualified and continually measured against pre-set performance goals so you see a tangible return on investment over the long-term.
What you’ll learn:
- Why YouTube is a “social” platform first, and an SEO channel second.
- The most common mistakes on YouTube to avoid.
- How to create a YouTube strategy plan
- Essential video and page optimization tips
- Social tactics on YouTube that are a must for everyone.
- How to measure performance with your videos and YouTube channel.
- Examples of successful YouTube marketers and campaigns
- Top resources to follow of successful YouTube experts
Video Marketing Rules reveals several quick tips for success with online video marketing.
This is normally a live webinar with audio, but I wanted to share the slides here - since you can still get a lot of great tips and tools for doing video right!
YouTube Marketing and Social Video SEO 101 – Relationships That Convert!Grant Crowell
Presented by Digital Marketing Strategist and Certified YouTube Audience Development Manager, Grant Crowell on October 4, 2016 to the Raleigh Video Production and Marketing Meetup Group.
DESCRIPTION
Many marketers assume “social video” mostly means sharing on YouTube, Facebook, and other social networks. What’s forgotten? The “social” part.
To successfully incorporate video marketing into your professional goals, you really need to create an audience experience that’s first and foremost about building personal connections. That means genuinely listening, engaging, helping, and connecting with others in ways that turn visitors into followers, users into contributors, critics into evangelists, and individuals into communities.
But social video can’t be helpful if it can’t be sustainable as a business model. That’s why social video needs to be treated like a financial portfolio – nurturing relationships like one nurtures stock investments, carefully qualified and continually measured against pre-set performance goals so you see a tangible return on investment over the long-term.
What you’ll learn:
- Why YouTube is a “social” platform first, and an SEO channel second.
- The most common mistakes on YouTube to avoid.
- How to create a YouTube strategy plan
- Essential video and page optimization tips
- Social tactics on YouTube that are a must for everyone.
- How to measure performance with your videos and YouTube channel.
- Examples of successful YouTube marketers and campaigns
- Top resources to follow of successful YouTube experts
Video Marketing Rules reveals several quick tips for success with online video marketing.
This is normally a live webinar with audio, but I wanted to share the slides here - since you can still get a lot of great tips and tools for doing video right!
Video Marketing Advantage is the PowerPoint (handout) version of my VMA Webinar. (The webinar has audio, but you can still get a lot of good video tips and tools from this presentation!)
This comprehensive presentation covers all the basics of video marketing, including:
Why use video marketing
Video perception vs. reality
Putting marketing videos within your reach
Video tools, tips and best practices
Easy and affordable ways to get started
Turn your blog idea into a dozens of influence building, inbound marketing, quality content touch points and drive traffic to your site to get more customers.
At the core of inbound marketing is content creation - publishing remarkable content that attracts inbound links and potential buyers to your website. How do you get started with YouTube, video podcasting, live streaming, or viral videos? Join this free webinar to learn how to use different forms of online video to grow your business with inbound marketing.
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
Create a blog for your company website. There are many benefits, such as using it for Newsletter material, incorporating your staff into your marketing efforts, and humanizing your brand. It can also increase inbound website traffic!
Going Viral & Getting Leads with Video Marketing with HGTV Star Eric Stromer Christopher Marentis
Check out this Video Marketing Webinar & Learn How To: Drive prospects to your website & keep them there, Build a strong reputation with a single piece of content, Make an immediate, lasting impact on potential customers, & Use video to get leads
Discover…
How your website stacks up against the local competition with a free website analysis:
Click here to get yours: http://www.surefiresocial.com/visibility-report-sign-up-page/
For more than a decade, Brent Royer led video marketing strategy and media production for ALSAC/St. Jude Children’s Research Hospital, the nation’s second-largest healthcare charity.
In this webinar, he'll tell you how to create and distribute video that will help your organization increase donors, spread awareness and make an impact.
Incorporating Video into your Link Building StrategyPhil Nottingham
Distilled's Phil Nottingham explains how you can do to effectively and cheaply integrate video into your content strategy - covering the creative and technical aspects of link building with video content.
Press Release to stand out, present it as audio-video. Not only will it appeal to the receiver, but it will also be more fluid. More people will be able to share it, talk about it and take interest in it than they would a text press with bulky paragraphs.
Video Marketing Advantage is the PowerPoint (handout) version of my VMA Webinar. (The webinar has audio, but you can still get a lot of good video tips and tools from this presentation!)
This comprehensive presentation covers all the basics of video marketing, including:
Why use video marketing
Video perception vs. reality
Putting marketing videos within your reach
Video tools, tips and best practices
Easy and affordable ways to get started
Turn your blog idea into a dozens of influence building, inbound marketing, quality content touch points and drive traffic to your site to get more customers.
At the core of inbound marketing is content creation - publishing remarkable content that attracts inbound links and potential buyers to your website. How do you get started with YouTube, video podcasting, live streaming, or viral videos? Join this free webinar to learn how to use different forms of online video to grow your business with inbound marketing.
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
Create a blog for your company website. There are many benefits, such as using it for Newsletter material, incorporating your staff into your marketing efforts, and humanizing your brand. It can also increase inbound website traffic!
Going Viral & Getting Leads with Video Marketing with HGTV Star Eric Stromer Christopher Marentis
Check out this Video Marketing Webinar & Learn How To: Drive prospects to your website & keep them there, Build a strong reputation with a single piece of content, Make an immediate, lasting impact on potential customers, & Use video to get leads
Discover…
How your website stacks up against the local competition with a free website analysis:
Click here to get yours: http://www.surefiresocial.com/visibility-report-sign-up-page/
For more than a decade, Brent Royer led video marketing strategy and media production for ALSAC/St. Jude Children’s Research Hospital, the nation’s second-largest healthcare charity.
In this webinar, he'll tell you how to create and distribute video that will help your organization increase donors, spread awareness and make an impact.
Incorporating Video into your Link Building StrategyPhil Nottingham
Distilled's Phil Nottingham explains how you can do to effectively and cheaply integrate video into your content strategy - covering the creative and technical aspects of link building with video content.
Press Release to stand out, present it as audio-video. Not only will it appeal to the receiver, but it will also be more fluid. More people will be able to share it, talk about it and take interest in it than they would a text press with bulky paragraphs.
Every business should be using video to market their goods and services, and it's easier than many business owners think. The key is understanding the right things to do to raise the viewing odds.
Phil Nottingham - Video for SEO, CRO, Social and Beyond!Marketing Festival
Video is becoming an increasingly important part of many companies' marketing funnel, but knowing what to create and how to optimise it is incredibly difficult. Phil will be running through 3 types of videos all brands, big and small, should be creating; and providing tactical tips to ensure every video provides ROI in a matter of weeks rather than months. He'll cover social video optimisation, CRO with video, what video SEO looks like in 2016 and how you can measure the effectiveness of video in a meaningful way.
Online video marketing: strategy, trends, tips, measurement, statistics, insights, and more from YouTube "star" and career marketer, Kevin "Nalts" Nalty
Get social with video marketing June 9 Social Selling VideoDoug Lehman
Get Social with Me Presentation on Getting Social with Video to Enhance your Sales Marketing Process. Social Selling Video Engagement Tips by Doug Lehman social selling brand ambassador
YouTube for Social Marketing and Commerce, ExplainedGrant Crowell
Posting videos on YouTube, with a link from a retail site to YouTube, is the easiest way to get videos online. But ease of use comes with trade-offs, among them, less flexibility in creating videos that suit your own image and needs, and the fact that Google directs users who find your videos through web search to YouTube rather than to your own site. Learn the pros and cons, along with best practices so you can set up your YouTube program with eyes wide open, and build relationships that convert to real-world business goals.
Originally presented at the Internet Retailer Conference and Expo, June 10, 2014; and presented again with updates at Social Media Week Chicago on September 25, 2014.
http://www.irce.com/speaker/grant-crowell
As companies work on visual content that addresses the current climate, there is an increased need to establish that the brand reflects their customers’ values. One of the most powerful ways that brands can do this is through video and in order for these videos to be the most effective they need to be produced efficiently while making sure that the final cut is truly authentic to brand values.
Video Marketing: Harnessing the power of multimedia.Anubha Rastogi
People remember 20 percent of what they hear, 30% of what they see and an amazing 70% of what they see & hear, and probably that's the reason why videos are absolute favourites of both the marketers and consumers. The presentation gives key insights on video marketing and how can that be harnessed in the best way to drive results.
Using Web Video throughout the Ecommerce Purchase FunnelMark Robertson ⏩
This is my presentation from the 2011 Video Commerce Summit in San Francisco. I walked the audience through strategies for leveraging online video across the consumer purchase life-cycle/funnel. You can learn more about e-commerce video at ReelSEO - http://www.reelseo.com/video/retail-ecommerce/
YouTube has an incredibly diverse and engaged global community who not only post videos, but interact with each other through text comments, video responses, and messages. YouTube provides content and community, providing nonprofits with both a media outlet and a social networking site. Join us for this webinar as we go through the elements of a GREAT YouTube video.
This presentation is for the Steamboat Chamber Tutorials Social Media 101.
YouTube allows businesses to access millions of viewers and gives small businesses a chance to educate, entertain and have fun with their customers. YouTube also becomes a platform for online customers to establish a relationship with the business through video.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
4. AGENDA What Is YouTube YouTube Basics Why Should I Care? Getting Started Content Your Plan
5. SO WHAT IS? YouTube is a video sharing website A powerful marketing tool It is changing how people consume media
6. THE BEGINNING Three former PayPal Employeesstarted YouTube in February 2005. On April 2005 they posted their first video a 19 second clip called “Me at the Zoo”. In December 2005YouTubeofficially launches.
7. EXPLOSIVE GROWTH On December 17thSaturday Night Live’s "Lazy Sunday” is posted… It receives over 2 Million views in one week!
8. THE TIPPING POINT By June of 2006 over 65,000 videoswere uploaded everyday Over 100 million werebeing viewed everyday October 2006 YouTube was acquired by Google for $1.65 Billion dollars
9. TODAY(As of 5-31-11) #3 Viewed website in the world(#1 Google & #2 Facebook) #2 Search Engine 48hrs of video are uploaded every minute 81% of internet users watch online videos Over 3 Billion views a day(That's the equivalent of nearly half the world's population watching a YouTube video each day, or every U.S. resident watching at least nine videos a day.) 200 Million views are on mobile devices *http://youtube-global.blogspot.com//2011/05/thanks-youtube-community-for-two-big.html
22. WHY SHOULD I CARE? Video is a Powerful Medium It’s Cost Effective Online Distribution Has Leveled The Playing Field The Audience Is Already There, Are You? SEO (Search Engine Optimization)(Sites with properly optimized video are 53x more likelyto generate a first page ranking on Google)
23. GET STARTED Setup Your Account Customize Your Channel Develop Your Content Upload Your Videos Tag, Link, Embed & Cross Promote Interact Through Comments / Responses Track Statistics With YouTube Insight
25. CONTENT EXAMPLES Build Your BrandRather than selling individual products, focus on building trust. Product PromotionHighlight a specific product or service. Getting to Know YouGo behind the scenes of your retail store, offices, or factory. DemoShow your product in action, or give specifics on how to use your product. InstructionalShow your viewers how to do something. Build Your Expert Status.
27. DOMINO’S Re-Building Their Brand They Were Brutally Honest Involved Us In Their Story The Documentary Style Fit The Story Longer Format Than A Commercial
30. OLD SPICE Started as a Traditional Commercial Extremely Creative & Well Crafted Reinforces Brand Embraced Unique Aspect of Online Video With 24hr Marathon of Live Responses
36. LOWE’S Easy To Produce Budget Friendly Freely Shares Knowledge Builds Trust
37. WHAT CANWE LEARN FROM THEM? Be Unique Be Yourself Focus on Building Trust Creativity is Rewarded Engage Your Audience Cross Promote With Social, Web,& Traditional Marketing Tag Your Videos with Keywords
38. “GOING VIRAL” Going Viral is a phenomenon where a video is being shared and forwarded at an extremely fast exponential rate. A social landslide started by one small rock.
39. “GOING VIRAL” You Can Design For Viral Growth(The basics are similar to what we’ve covered but with these focuses) Really Know Your Audience Be Funny or Quirky, Take Risks It Should Not Look Like an Ad Keep It Short Design For Responses / Remixing BUT…
40. “GOING VIRAL” IS NOT RIGHT FOR EVERYONE And is not always a good thing, embarrassing videos can go viral as well. Remember True Viral Videos are rare…and Designed Viral Videos are evenmore rare
42. LET’S ANSWER THESE KEY QUESTIONS: Who Is My Audience? What Is My Unique Story? How Can I Best Tell My Story, Right Now?
43. CONTENT EXAMPLES Build Your BrandRather than selling individual products, focus on building trust. Product PromotionHighlight a specific product or service. Getting to Know YouGo behind the scenes of your retail store, offices, or factory. DemoShow your product in action, or give specifics on how to use your product. InstructionalShow your viewers how to do something. Build Your Expert Status.
45. GET STARTED Setup Your Account Customize Your Channel Develop Your Content Upload Your Videos Tag, Link, Embed & Cross Promote Interact Through Comments / Responses Track Statistics With YouTube Insight
