This document provides an overview and advice on crowdfunding from Justis Earle, CEO of HANSNAP, Inc. It discusses:
- The background and purpose of crowdfunding campaigns.
- Key components of a successful crowdfunding campaign, including high-quality videos, well-designed reward tiers, and disseminating the campaign through social networks and media outreach.
- Tips for the launch of a crowdfunding campaign, such as having a finished product design and manufacturing sources ready, copying the strategies of successful campaigns, and aiming to reach 20% of the funding goal within the first 48 hours.
Social media can be a super-effective tool to market your business or it can be a black hole that keeps you from getting any work done! Take charge of your social media outreach with these tips and tools.
Social media can be a super-effective tool to market your business or it can be a black hole that keeps you from getting any work done! Take charge of your social media outreach with these tips and tools.
I'm always updating my popular deck on creating content that works for social media. There are a lot of things to take into consideration in your content marketing efforts. These tips will give you a leg up.
Here's a presentation on Social Media that I recently made to the Knoxville Small Business Marketing Meet-up. It touches on what social media is and how to use it for business.
Think You Know Great Content? Fugghedaboutit. Here's What Really CountsAmy Vernon
Content is king, blah blah blah. Fact is, there's no magic formula for good content, but there are some basic things you can do to make your content more attractive to both readers/consumers and search engines.
What's All the Fuss About Pinterest & Why Should I Care? #SMM12AnalogFolk
Presentation made at Social Media Marketing 2012 on October 25th.
Dispelling the myth that Pinterest is solely the preserve of middle aged American women pinning about cupcakes.... with a couple of cupcakes.
What’s the secret to creating content that spreads like wildfire? There are no guarantees when it comes to going viral in social media, but there are certain types of content that do better than others. This presentation was adapted from previous presentations of Amy Vernon's on the topic, for the first of a three-part webinar series with Bill Belew and Phill Hollows.
Advanced Facebook Strategies for Bars & RestaurantsBarry Chandler
Join Barry Chandler, founder of Interactive Hospitality and TheBarBlogger.com for an online training experience designed to help bar & restaurant owners attract more customers by leveraging proven strategies on Facebook.
How to layout your Facebook Page for maximum engagement and interaction
What Facebook Tabs to add to your page and why
How to collect your Facebook Fan’s email addresses as well as their “Like”
How to get customers back onto the bar and restaurant as a result of your Facebook efforts.
How to track which of your customers have visited because of Facebook
What content to post, when to post it and how often to post it.
How to “leverage” other Facebook Pages in your area and attract their fans too.
How to benefit from customers “checking-in” on Facebook at your venue.
http://www.thebarblogger.com
How to develop and deliver your content strategyAnalogFolk
Click on the notes tab to see speaker notes (not available in embeds).
Creating content for the always-on lives brands now live is intrinsically different to creating advertising content. I delivered this talk at Digital Shoreditch to pull apart those differences in the processes in an effort to explain how to develop and deliver content that bridges the gap between campaigns.
The talk is a whistle stop tour of a process we've developed at AnalogFolk squeezed into 15 minutes. The media analogy to the economic concept of Stock & Flow was introduced by Robin Sloan and is one we've embraced at AnalogFolk. Thanks go out to Noah Brier for drawing attention to it in his excellent AdAge article.
Thanks go out to Matt Dyke for his oversight and the always excellent Kate Sigrist for the sexy divider charts.
"Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How can I create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?"
Creating Excitement for Public Programs through Digital Engagement - KU Hall ...Jason Harper
Presentation by Jason Harper of KC Digital Drive for 2015 Hall Center for the Humanities Applied Humanities Bootcamp. (Photo credit on slide 11: Thibaut Oskian)
Best Practices in viral video marketing, as shared in webinar
http://www.digitalvidya.com/blog/webinar-recording-of-best-practices-in-viral-video-marketing/
I'm always updating my popular deck on creating content that works for social media. There are a lot of things to take into consideration in your content marketing efforts. These tips will give you a leg up.
Here's a presentation on Social Media that I recently made to the Knoxville Small Business Marketing Meet-up. It touches on what social media is and how to use it for business.
Think You Know Great Content? Fugghedaboutit. Here's What Really CountsAmy Vernon
Content is king, blah blah blah. Fact is, there's no magic formula for good content, but there are some basic things you can do to make your content more attractive to both readers/consumers and search engines.
What's All the Fuss About Pinterest & Why Should I Care? #SMM12AnalogFolk
Presentation made at Social Media Marketing 2012 on October 25th.
Dispelling the myth that Pinterest is solely the preserve of middle aged American women pinning about cupcakes.... with a couple of cupcakes.
What’s the secret to creating content that spreads like wildfire? There are no guarantees when it comes to going viral in social media, but there are certain types of content that do better than others. This presentation was adapted from previous presentations of Amy Vernon's on the topic, for the first of a three-part webinar series with Bill Belew and Phill Hollows.
Advanced Facebook Strategies for Bars & RestaurantsBarry Chandler
Join Barry Chandler, founder of Interactive Hospitality and TheBarBlogger.com for an online training experience designed to help bar & restaurant owners attract more customers by leveraging proven strategies on Facebook.
How to layout your Facebook Page for maximum engagement and interaction
What Facebook Tabs to add to your page and why
How to collect your Facebook Fan’s email addresses as well as their “Like”
How to get customers back onto the bar and restaurant as a result of your Facebook efforts.
How to track which of your customers have visited because of Facebook
What content to post, when to post it and how often to post it.
How to “leverage” other Facebook Pages in your area and attract their fans too.
How to benefit from customers “checking-in” on Facebook at your venue.
http://www.thebarblogger.com
How to develop and deliver your content strategyAnalogFolk
Click on the notes tab to see speaker notes (not available in embeds).
Creating content for the always-on lives brands now live is intrinsically different to creating advertising content. I delivered this talk at Digital Shoreditch to pull apart those differences in the processes in an effort to explain how to develop and deliver content that bridges the gap between campaigns.
The talk is a whistle stop tour of a process we've developed at AnalogFolk squeezed into 15 minutes. The media analogy to the economic concept of Stock & Flow was introduced by Robin Sloan and is one we've embraced at AnalogFolk. Thanks go out to Noah Brier for drawing attention to it in his excellent AdAge article.
Thanks go out to Matt Dyke for his oversight and the always excellent Kate Sigrist for the sexy divider charts.
"Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How can I create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?"
Creating Excitement for Public Programs through Digital Engagement - KU Hall ...Jason Harper
Presentation by Jason Harper of KC Digital Drive for 2015 Hall Center for the Humanities Applied Humanities Bootcamp. (Photo credit on slide 11: Thibaut Oskian)
Best Practices in viral video marketing, as shared in webinar
http://www.digitalvidya.com/blog/webinar-recording-of-best-practices-in-viral-video-marketing/
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
See3's CEO and @home (athomedocumentary.org) co-producer Michael Hoffman's presentation for homeless service organizations in Los Angeles on how to bring video into your digital campaign — including tips on pre-production, making video shareable, micro-video, and distribution. A project of the @home campaign combatting homelessness: www.athomedocumentary.org
How To Run A Successful Crowdfunding Campaign - Spring ActivatorKatie Jeanes
In this slideshare, learn how to plan and execute a successful crowdfunding campaign to fund your next project. Be it Kickstarter, Indiegogo, or another crowdfunding platform, there are three key steps you can take that will increase the funds raised on any project.
This slideshare was by Katie Jeanes, program director of Spring Activator. After running her own crowdfunding campaign and achieving mediocre results, Katie took those lessons learned now helps entrepreneurs fund their startups on Indiegogo and Kickstarter. To date she has helped to raise over $48,000 through crowdfunding.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Supercharge your AI - SSP Industry Breakout Session 2024-v2_1.pdf
How and Why To Crowdfund
1. HOW AND WHY
TO CROWDFUND
Justis Earle
CEO - HANSNAP, Inc.
2. How and Why to Crowdfund
•Intro – Who is Justis Earle
•Background – What is Crowdfunding and Why do
you Care (a bunch of stuff pilfered from internet)
•Video as a Critical Component of Crowdfunding
•How to Build and Run a Crowdfunding Campaign
•Question and Answer Session
3. Tigo Energy
• Engineering support in
Europe and US
• Manufacturing Support
in China
• Marketing at Trade
shows in San Francisco
and Los Vegas
• Project Management for
of HW and SW
departments for CTO
12. WHY? / Who?
Inventers, Entrepreneurs,
Creatives, Existing
Business
• Be first to market
• Learn all the critical
components of running a
business
• Free Press Coverage
• Market test your products
before investing major
capital
• Funding
14. FIRST KICKSTARTER
FAILED!!!
• Product was not far
enough along: Only
drawings, not a finished
product
• Wrong Time of Year:
Black Friday
• Asking for too much
money, creating a
‘psychological barrier’
$90k
17. • Actual CAD designs
• Manufacturing sources
ready to go with actual
quotes (at least 3 sources)
• Shipping and Handling
calculated - USPS is often
best (International?!)
Know Exactly What it is
going to Take to Deliver
Your Product
18. (PEAK DESIGN)
• How Many Pictures
(gifs??) – Start with 10
pics and add slowly
throughout campaign
• What was pictured: THE
PRODUCT WAS PICTURED
• How was video structured
• How many rewards – 7 is
golden
• Cost Structure of
Rewards: $25, $75, higher
Don’t Reinvent the Wheel – Copy An Expert
19. Hero Image!
• Captures the essence of the
product instantly – this will be the
most viewed and shared image of
your campaign – make sure it’s
fabulous
• Devilishly handsome
20.
21. Make a Sick Video(Hint: hire someone)
• Main Video: under 3 minutes – Think radio friendly time
• Start with attention grabbing 6 second intro – fast past
shots of product in use
• State problem – “Always Dropping Your Phone?”
• Introduce solution – “Never Drop Your Phone”
• Demonstrate how it is used in three separate use cases –
Feed the user imagination – many people lack product
imagination until they see it used
• Go more detailed into product spec – nerd out on the
details of the product to make it as real and believable as
possible
• Introduce your badass team and how/why you are uniquely
able to bring this product to life
• End with montage of cool footage and call to action –
snappy montage that shows life is better with your product,
create an urgency to support NOW!
22. Additional Videos
• Warm up video – come up with promotions BEFORE campaign to get
people to signup on your website email capture
• If you have a video that performs better than others, spend AD money on
FB to boost
• Make personal follow up videos are simple way to share new content in a
fun way – new promotional items on the campaign, when you hit new
goals and mile markers on the campaign
• Share DIRECTLY to FB – upload raw video to FB, this allows it to play
instantly in the FB feed, and the FB algorithm prefers these videos
23. Viral Dissemination Path
GO Make Disciples, Apostles, Evangelists
• Jesus never wrote anything down, never traveled further than 200 miles from
home, not recorded to carry any money. Yet today, 2000 years later its estimated
4.5B know who Jesus is, and the bible holds the Guinness record for best selling
book of all time selling 5B copies. HOW?
• The Three, The Twelve disciples (who became apostles), the 70, the ‘multitude’,
and finally the world
• Think of crowd funding like a dance club – the early adopters (apostles) go there
to start a movement – they like to dance, get deals (free cover, cheap booze) and
be the first to know about a dope scene and get social credit for bringing friends
• The rest of the crowd doesn’t want to show up until it’s popping off – it has to be
crowd proofed to make sure it’s not lame or worse: dangerous
24. Your Personal Dissemination Path
• 3 – closest partners or team actively working on campaign
• 12 – friends family who will do anything you ask throughout
• 70 – Believers will at least share and eventually buy (FB Event)
• Crowd – FB, Email, LinkedIn contacts who may eventually support
• World – PR, Blogs, Media
26. Social Media / Dissemination Path
• Make Bit.ly link BEFORE you go live this makes sharing the link easier
and trackable (your KS preview link will turn live)
• Scrape all emails from all of your personal email accounts and
LinkedIn – Gmail and LinkedIn BOTH have ways to export CSV lists of
emails. Plug these into your Streak mass email sender to get ready for
launch day (download SW program ‘Streak’ for mass email sending).
• Be in the same room with your team when you launch the campaign
to send email blast, share on FB, and activate FB event
• Create FB event for your identified ‘70’ people who are guaranteed to
buy as soon as you launch
• Post on all other social accounts: Instagram, Twitter, etc. (remember
to put KS link in all bios)
• Design ‘early bird’ specials to capture 20% of your goal amount within
the first 48 hours
29. Press / Media Outreach
Use Twitter to connect with anyone you want – find
appropriate media for your product
Have pre-written articles in various styles ready to go along
with photo assets
Setup meetings with media for social content – interviews
and videos
Play with article and email headlines to see what catches.
“The Selfie Stick Ender”
Keep at least one hobby around or else you will go nuts – it’s a marathon not a sprint
Yelling is very cathartic
Catch 22: You need money to build a product, but you need to build a product to get money. Beg, Borrow, etc. to get as close to a believable product as you can. This is why I believe that getting money should not be a primary motive – it takes time to build an audience people want to support you, but they want a product.
The first 48 hours is critical – you absolutely want to launch on a Monday or Tuesday (high internet traffic times) and times where money and attention span is tight
We needed 90k to build our product, but because we had a campaign that was not designed correctly, nobody is going to go through the trouble to put in their CC information if they think the campaign is not going to make it, or worse – the campaign is successful and they never get a product
Story of crowd funding guru telling me that my campaign was over
I ended up raising 65k private capital through extended network to get the product and Kickstarter up to speed – hired photography, videography, engineer, package design, logo and graphic design for product marketing
I raised the last 10k+ on Kickstarter – but now I have all the assets from the KS and proven market traction for investors to go and raise more money
13 Million dollar KS wasn’t ready to fulfill orders – cost of product and manufacturing too high
People threatening them // Doxxing them – posting their personal information online so others can harass them Showing up to their factory
Packaging materials? Who is actually shipping the product?
Kickstarter Gurus and amazing humans. Currently on 7th campaign and raised multi-millions on KS
Dubstep and ping pong
Last campaign was 4.5million – this one filled 500k in two days