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Getting down to business with social media for flooring dealers


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Getting down to business with social media for flooring dealers

  1. 1. Getting Down to Business with Social Media Becky McCray
  2. 2. Roadmap:1. Small Town Style 2. Recommended Tools 3. Finding the time
  3. 3. 1. Small Town Style
  4. 4. Provide valuable information “Give customers something they’ll hold onto until they’re ready to buy.”•Jim Henderson, Carefree Carpets, Charlotte, NC
  5. 5. Speak naturally onlineBe yourself. Use your ownvoice.Use a variety of media andstyles.
  6. 6. Be a social media mirror.Talk less about you and more about them.Boost your local community.Talk about your people.
  7. 7. Learn from others onlineFollow smart people.Listen more than you talk.
  8. 8. 2. Recommended Tools
  9. 9. Recommended social media tools Blog Face Video book
  10. 10. Blogging
  11. 11. What to talk about on your blog Design Products Installation inspiration Problems Cleaning Myths to avoid
  12. 12. Picking the right blogging serviceWhat you say is more important than where you say it. Posterous WordPress Tumblr Blogger
  13. 13. Use email to deliver blog postsMailChimp
  14. 14. Video
  15. 15. Borrow good video from othersYour TV commercialsVideo created by brands you carryHow-to videos from YouTube
  16. 16. What to show on video Your Customers’ Demos people solutions Your Experts communityHow to use video to promote your small business
  17. 17. Keeping video simple Sketch a plan Keep videos short
  18. 18. How to do simple videos Start with the Prepare and camera you pick the right Use a tripod have spot Edit with your Shoot more existing than once softwareHow to do simple videos for your business
  19. 19. Share and distribute video YouTube Your Blog Facebook
  20. 20. FacebookRecommended Tools
  21. 21. Facebook Pages for flooring dealersClaim your Page, not create a ProfileKnow your purposeShare customer stories, photos, videos
  22. 22. Facebook Pages for flooring dealersEncourage customers to share theirphotosTie-in with brand contests andpromotionsFollow up with individuals, post-purchase
  23. 23. Other Tools
  24. 24. Use other people’s pagesReviews influence whether people give you a chance. Google Yelp Local pages
  25. 25. What about Twitter, Foursquare, etc.? Spend your time where your customers are Use to find out
  26. 26. 3. Finding Time
  27. 27. Finding the time for daily actionsCreate daily goals Make that a checklist Use it daily At a specific time
  28. 28. Sample daily goals Answer a customer question Update your Facebook status Respond to comments Post a new picture
  29. 29. Multiply one blog post about a customer’sexperience Post on your Share photos blog Email with Quote on MailChimp Facebook Page
  30. 30. A look ahead It’s all Pinterest mobile Offers & deals
  31. 31. Getting Down to Business with Social Media Becky McCray