This document discusses viral marketing strategies and provides examples. It recommends making products free and easy to share, focusing on emotions, and leveraging existing networks. The author proposes using social media to distribute videos promoting their product's benefits. Examples are given of successful viral marketing campaigns by Nike, Audi, and Quiksilver. However, risks include messages that seem unbelievable, not reaching the target audience, and competitive responses that undermine a company's efforts.

1. Viral Marketing

2. How to use viral marketing
• Make the product free.
• Make it easy to transfer Information
• Focus on common human emotions
• Use existing connections or take advantage of
other resources

3. My own plan
• If i were to create my own Viral marketing
plan would:
• Use Facebook, Twitter, and Youtube to get my
video or produce out their.
• My the video about how my product can help
YOU!

4. Companies!
• From watching videos I found that Nike use it
very well. I like their use of star athletes
jumping over cars and other things.
• Also Audi found thier videos very funny, it
compare stereotypes and generalization of
people and what car they drive.
• QuickSilver this video of them throwing
explosives into a lake then rading the ways
made me really start to try surfing!

5. Negatives
• It can be unbelievable
• The product your selling may not be for
youth, so your product wont be seen by who
you want to sell it to.
• Someone could compete with you. Like Pepsi
and Coke eventually someone with either
make the perfect video or a very bad very.
• Almost ending the others companies.