This document provides information on using social media and video to expand a business. It discusses using social media to categorize content rather than chase trends, and how social media allows public participation and engagement. The document outlines various social media strategies and best practices, including generating excitement, inviting participation, educating, and demonstrating value. It highlights statistics on the growth of video on YouTube and Facebook and emphasizes capturing more video content. The conclusion encourages tapping into social media marketing and getting coaching to get started in these areas.

1. SOCIAL MEDIA

3. 1. Ideas on how to expand your
CUSTOMER BASE using video and
social media.
2. Ideas on how to grow your
REFRESHABLE MEDIA OFFERINGS
using video and social media.
3. Best practices on how to tap into your
CURRENT client base to implement a
video exposure strategy.

4. Puzzled over SOCIAL MEDIA?

5. Division of Media Consumption, More Consumer Control over
Media, Declining Consumer Trust, New Internet Technologies

6. Social Media is about categorizing
content, rather than trying to
capitalize on trends.

7. SOCIAL = PUBLIC ACCESS
MEDIA = YOUR PARTICIPATION

10. Conversions
Sales, offer downloads, etc.
Engagement
Participating and/or listening to conversations
Traffic
Driving traffic to your site, i.e. landing page, hub page AND your office
Branding
Building awareness around your brand/product

11. Article
Blog Posts
Landing
Page
Core
Content
Group Posts
(White
Paper)
Tweets
Video
Audio

13. 1. GENERATE EXCITEMENT
2. INVITE PARTICIPATION
3. EDUCATE ABOUT ANYTHING
4. MAKE INTRODUCTIONS
5. PRAISE ACCOMPLISHMENTS
6. DEMONSTRATE VALUE

14. 1. YouTube exceeds 3 billion view per day
2. YouTube’s demographic is broad: 18-54
3. More video is uploaded to YouTube in 30
days than all 3 major US Networks
created in 60 YEARS!

15. 4. The number of advertisers using display
ads on YouTube increased 10 fold in the
last year
5. # 51 is the number of languages Google’s
automatic speech recognition
technology can translate YouTube videos
and create captions.

16. 6. Over 4.5 million people are connected and
auto-sharing to at least one social network
which results in SEVEN new videos watched.
Facebook: 62.2 YEARS of video watched a day
OVER 70 BILLION VIDEOS WATCHED PER MONTH

17.  You WILL miss out on nearly SEVEN TIMES
more buying visitors from your site.
 You WILL lose your competitive edge over
your competition.
 You WON’T be able to tap into the
growing demographics of people
searching for what you offer via VIDEO.

18. Really Simple Syndication

19.  It’s INSTANT communication with current
clients and a draw for potential ones.
 If given a choice between a video link or
textual email, people will choose the video
link 7 out of 10 times.
 Static Web Pages are “ANALOG” . Web
Pages that include Videos are “DYNAMIC”
and the refreshable content can be
indexed for weeks & months to come.

22. RESOURCE ENGINE
Social Media can be used to generate exposure
with your existing networks and tap into new
business, new visitors, and referrals even when
you are not face to face.

23. iPhone Blackberry Android

24.  Video record EVERYTHING you can.
 When in doubt…VIDEO
 A Picture is worth a thousand words… but
a Video is worth 100 thousand words
 The more relevant video content you
have, the easier your websites will be
“found”.
 Short, Sweet, and Simple…Characteristics of
a GREAT video.

25. 1. Tap into Social Media Marketing to attract more
clients to your brand and to your business?
2. Get hands-on Coaching to get you started?
3. Personally work with Social Media Experts in
several different disciplines?

26. Dan Fowler
New Media Marketing Specialist
danfowler@redriverpro.com
866-595-1889
FOLLOW ME ON:
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www.linkedin.com/in/danfowler
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