This document provides an overview of Youtube analytics and the key metrics it measures. These include watch time, views, subscribers, revenue, traffic sources, impressions, interested viewers, top cards, building an audience, earning revenue, and comments. For each metric, the analytics provide insights such as top performing countries, videos, keywords, and other data to help users understand viewer engagement and optimize their channel.

2. Index
 Youtube Analytics – overview
 Traffic Sources
 Impressions
 Interest Viewers & Top Cards
 Build An Audience
 Earn Revenue
 Comments

3. Youtube Analytics - Overview
Youtube Analytics overview provides a summary of
 Watch time
 Total Views
 Total Subscribers
 Total Revenue
Realtime activity
represent the number of channel views in
each hour. The view count is an estimate
Insights

4. Traffic Sources
External Traffic sources from which users are coming to the
videos
 Google search
 Whatsapp
 Samsung internet for android
 Facebook
Different Traffic Sources from which users are coming to
Your videos
 Youtube Search
 External
 Suggested Videos
 Direct
Insights

5. Impressions
 Youtube Recommending content which helps increase CTR
& Watch time
 Total Watch Time
 Traffic source from Playlists
 Keywords from Youtube search
Insights

6. Interest Viewers & Top Cards
 Shows the overall Watch Time & Average visit
duration
 Top Cards show which are the top cards for your
videos
 Top end screen element types show the types of
CTA’s needed for the videos.
Insights

7. Building an Audience
 Shows the gender & the age of audience who watched
the videos
 Shows the watch time from subscribers
 What are the top countries from which audience are
Coming
 Unique viewers, Avg. views per viewer & Subscribers.
Insights

8. Revenue
 Estimated Revenue, Playback based CPM & Top earning
Videos
 Different types of ad which have generated ad revenue
 Monthly estimated ad. revenue
Insights

9. Comments
 Different comments which come from users appear
in the comment section
 They can be public, can be reviewed & spam – as
classification
Insights

10. Thank You