Facebook advertising & How to use it - Ad formats, Analytics, Goals & others

1. Facebook Advertising

2. • Why Facebook Advertising?
• Facebook Advertising & Business
• How Business Can Create Ads?
• FB Advertising Process - Example
• FB Advertising Process (Contd.) – Example Ads
• Facebook Analytics
Index

3. Why Facebook Advertising?
• As of the first quarter of 2016, Facebook had 1.65 billion monthly active users. Active users are those which have
logged in to Facebook during the last 30 days.
• With such a big user base, Facebook provides a wide range of advertising options from page likes to driving clicks to
websites based on a variety of targeting options like demography, geo, interests & others.
• A wide range of products & services to reach

4. Facebook Advertising & Business
How Facebook helps Businesses Succeed

5. How Business Can Create Ads?
 Create a Facebook Business Page
 Create goals for your Facebook ads
 Choose an objective for your campaign
 Choose your target audience and ad spend
 Choose how you want your ad to look
 Place order for ads

6. FB Advertising Process
Step 1- The Objective Step 2- Audience & Placements
Step 3 –The Budget Step 4 – Ad Format

7. FB Advertising Process (Contd.) – Ads on the Feed
Step 4- Desktop News Feed Advt. Step 5 – Desktop Right Column Advt
How Your ads on Desktop, Mobile & Audience Network Will Look.

8. Facebook Analytics
Once the ads are run, a rich amount of information is available on how ads are performing, the CTR,
the budget spent, Demography reached & others. Some of it is shown below.
Post Reach
Demography reached
Net Likes

9. Thanks