This document discusses several free online tools that can help with search engine optimization (SEO) tasks like keyword research, website auditing, backlink analysis, and ensuring mobile friendliness. It provides brief descriptions of the main features and functions of tools like Google's Keyword Planner, Search Console, and Analytics, as well as third-party tools like Yoast SEO, SEMRush, Screaming Frog, and Ahrefs. The goal is to help users find the right free SEO tools to improve their website's visibility and performance.

2. Is your website not ranking as
you thought it would?
Are there too many
competitions out there?
Is it getting difficult to
capture relevant audiences?
Are the solutions suggested too
expensive?

4. 1
Keyword Planner
Keyword Research Tool
Features Of Keyword Planner
 New keywords discovery
 Estimate monthly searches for a keyword
 Get average cost of ads for the keywords
 Keyword organization
Alternative Tool

5. 2
Google Search Console
Webmaster Tool
Features Of Google Search Console
 Ensures that website is crawlable
 Fix problems in page indexing
 Send pages for re-indexing
 Get Google search traffic data
 Records how frequently a website in the
search results
 Records search queries for which website
appears in the search results
 Shows list of sites linking to your website
Alternative Tool

6. 2
Media credits: Yoast SEO

7. 3
Yoast SEO Plugin
SEO Plugin for WordPress
Websites
Features Of Yoast SEO Plugin
 SEO analysis
 Readability analysis
 Automatically adds structured data

8. 3
Media credits: Yoast SEO

9. 4
Google Analytics
Analytics Tool
Features Of Google Analytics
 Tracking session duration of users
 Pages per session
 Tracking website traffic
 Tracking bounce rate of users

10. 5
SmallSEOTools
Plagiarism Checker
Features Of SmallSEOTools
 Checks plagiarism / duplicate content
Alternative Tool

11. 6
PageSpeed Insights
Page Speed Check Tool
Features Of PageSpeed Insights
 Test the speed of web page
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Alternative Tool

12. 7
SEMRUSH
Competitor Analysis Tool
Features Of SEMRUSH
 Competitor keywords data
 Competitor backlinks data
 Competitor’s top-performing content
 Competitor’s campaign data
Alternative Tool

13. 8
Screaming Frog
Website Auditing Tool
Features Of Screaming Frog
 Detects broken links, errors and redirects
 Analyze page title and metadata
 Hreflang attributes auditing
 Find duplicate content
 Crawl limit of 500 URLs
Alternative Tool

14. 9
Ahrefs Backlink Checker
Backlink Checker Tool
Features Of Ahrefs Backlink Checker
 Gets the data of top 100 backlinks
 Gets the data of top 5 anchors
 Gets the data of top 5 pages
 Shows total number of backlinks
 Shows total number of referring domains
Alternative Tool

15. 10
Mobile-Friendly Test
Mobile SEO Tool
Features Of Mobile-Friendly Test
 Ensures that website is mobile-friendly

17. SERPerator
Location Based Search
Result

18. Rich Results Test
Rich Results Check Tool