Social Media Analytics - For Twitter, FB, Pinterest, Youtube, Slideshare, Linkedin, Tumblr, Flick, Wordpress, Blogger, Vine, Google+ & Instagram

1. Harshavardhan M Prabhakar
2015

2. • What is Social Media?
• Intro to Social Media Analytics
• Analytics for Social Media Platforms-
 Twitter
 Facebook
 Pinterest
 Slideshare
 LinkedIn
 Youtube
 Tumblr
 Flickr
 Wordpress
 Blogger
 Instagram, Google+ & Vine
• Thank You

3. Social media are computer-mediated tools that allow people to create, share or
exchange information, ideas, and pictures/videos in virtual communities
and networks
Social media technologies take on many different forms including blogs,
business networks, enterprise social networks, forums, micro blogs, photo
sharing, products/services review, social bookmarking, social gaming,
social networks, video sharing and virtual worlds.

4. Social Media Analytics
Analytic Tools - Google Analytics, Adobe Omniture & others provide detailed analytics
Other basic information like bounce rate, browsers used, operating systems used, Search
Keywords people use to find your blog & Social Media traffic can also be measured through
the tool.
Platforms like Twitter, FB, Youtube, Pinterest & others provide their own analytics which
provide a detailed view of how your social media platforms are working
Referrers Social Media Analytics

5. TwitterTwitter AnalyticsAnalytics
 Twitter provides Impressions, Engagements, Top tweets, promoted tweets,
twitter Cards & other Data. This can be used to improve your tweets. Also
Month on Month changes, profile mentions & others

6. FacebookFacebook AnalyticsAnalytics
 Facebook provides likes, reach, people engaged, organic likes, paid likes,
who your audience are & others. City, Country, language, Video analytics are
also available

7. PinterestPinterest AnalyticsAnalytics
 Pinterest provides Impressions, views, clicks, activity from your blog/site,
country, boards with top impressions, repins, top pins, likes & others

8. SlideshareSlideshare AnalyticsAnalytics
 Slideshare provides Total views, slideshare actions, top content, traffic
sources, viewers, social media, countries & others

9. LinkedInLinkedIn AnalyticsAnalytics
 LinkedIn Provides 2 kinds of analytics.
 1) Stats for the posts you publish. This includes Demography, who is viewing
your posts, views & others
 2) Your profile views – Only a few details are available in this & full list can be
unlocked with LinkedIn premium.

10. YoutubeYoutube AnalyticsAnalytics
 Youtube Provides a wide range of data for the videos uploaded. Some of the
data includes performance, engagement, top videos, demographics, traffic
sources & others.

11. TumblrTumblr AnalyticsAnalytics
 Tumblr doesn’t have a full analytics package for the users yet. However, it
provides the basic parameters like no. of followers, who followed you &
others.
 But you can implement Google analytics for your tumblr profile to get the
complete information about your profiles.
Tumblr
GA

12. FlickrFlickr AnalyticsAnalytics
 Flickr provides a host of information about your photos like source
breakdown, views, top views & others. This is a paid service & is available
only to Pro members.
 For the free account, only the followers & following is available

13. WordpressWordpress AnalyticsAnalytics
 Wordpress provides a wealth of information about your posts like Views,
keywords, referrers, Clicks, Referrers, Comments, Followers, top posts &
others.

14. BloggerBlogger AnalyticsAnalytics
 Blogger provides info on posts like page views, traffic sources, posts,
audience & others. Google analytics can also be used with the blogger to find
out more metrics related to your posts.

15. Instagram, Google+, Flickr & Vine AnalyticsInstagram, Google+, Flickr & Vine Analytics
 Instagram, Google+, Flickr & Vine don’t provide complete analytics for the
users. Very little information in the form of number of followers, views, no. of
loops & other details are available.
 Instagram – No. of Followers & Following
 Vine – No. of Followers, Following &
Loops
 Google+ - Followers & No. of Views

16. Thank YouThank You