The document outlines the significance and structure of video campaigns on platforms like YouTube, highlighting the benefits such as increased engagement and targeted advertising options through formats like TrueView. It details different video ad formats, including in-stream and in-display ads, explaining their functionalities, cost structures, and optimal usage scenarios. Additionally, it provides a guide for setting up video ad campaigns using AdWords, emphasizing tips for creating effective ads and strategies for optimizing campaign performance.

1. Video Campaigns
Member Name
Payal

2. What is Video
Visual - Created with images and CSS styling
Aural – created with music and voice over
Conceptual – created with text
Why is video valuable ?
Generating more traffic through rich content and snippets
Improving conversions
Having a presence on video search engines
Videos are typically constructed
with up to three aesthetic elements,
used to communicate message with
the audience.

3. Why Video campaigns ?
 Do you Know how Engaging Online Videos can get ?
 Would you like to Reach a Wide Audience with a Video-Ad ?
 Would you like to Pay Only when someone Truly Views you Video-Ad ?
 Then “True View” Video Campaigns by YouTube might be your solution

4. In-Stream Videos
Types of Video Formats
In-Display Videos
The Ads has been displaying according to search
term with the search results or promoted
sections. Need to pay only when a user click or
view the ad.
In stream ads play like a TV Style ad before,
During or after another video from a you
tube partner.

5. Video ad formats
TrueView video formats: In- Stream video ads
When to use it? How does it
work?
Where will the ads
appear?
How it will be charged?
 Use this format when
you have video
content you'd like to
promote before
shortform(Under 10
mins) or longform
(Over 10 minutes)
videos on YouTube
and the Google
Display Network.
 After five
seconds, the
viewer has an
option to skip
the ad.
 Ads play at the
beginning,
middle, or end of
YouTube partner
videos.
 Videos can appear
on YouTube
Watch pages and
on video publisher
pages on the
Google Display
Network.
 For videos 30 seconds or
longer, you'll be charged
when the viewer reaches the
30-second point of the video.
For videos shorter than 30
seconds, you'll be charged
when the viewer watches the
video to the end.

6. Video ad formats
TrueView video formats: In- Display video ads
When to use it? How does it
work?
Where will the ads
appear?
How it will be
charged?
 Use this format to
promote a video
next to YouTube
videos, as part of a
YouTube search
result or within other
website content
across the Google
Display Network.
 The
appearance of
the ad format
will vary,
depending on
which ad sizes
and ad formats
that content
publishers
support.
 True View in-
display video ads
can appear only
on YouTube
Watch pages and
on the Watch
pages of video
publishers on the
Google Display
Network.
 You will be charged
only when viewers
choose to watch
your ad by clicking a
thumbnail.

7. AdWords for Video
• Video Advertising through Google AdWords, it is also called as –
TrueView, YouTube Pre-roll, AdWords Video Campaigns, but they all
mean the same thing: using your existing YouTube videos to advertise
to your target audience.
• True View is not only a great way to brand your products and
services to potential customers, but also drive clicks to your website at
a low cost.
• You also only pay when someone watches most or all of your video,
not by impression.
• With AdWords for video, you can advertise video ads on YouTube
and across the web.

8. Creating Effective Video ads
We can make several different types of video ads in
adwords with two different tools :
 Adwords for video
 Ad Gallery
Adwords for video is a
campaign management
tool to build online video
campaigns more quickly.
Only true video format
and CPV pricing Video
ads must be hosted on
you tube.
Adwords For Video Ad gallery
The Ad gallery, formerly
known as the display ad
builder, is an ad creation
tools.
Each ad using the video
template, and your campaigns
can include other ad formats,
like text and image ads.

9. Google Adwords Video Campaign
Create an account on http://www.google.com/ads/video/index.html

10. Steps to Follow – First Campaign
Skip and continue with account creation
If you already have a account then fill all the
details otherwise create a new login id.

11. Steps to Follow
If yes then sign in with Google
account
If not then create an account

12. Create a new Google account

13. How to set up Video ad campaign – YouTube
 Give the URL need run ads, Give the Ad text and description and continue the
process.

14. How to set up Video ad campaign – YouTube

15. How to set up Video ad campaign – YouTube
 Give the budget to run the ads and maximum cost per view and continue the
process.

16. How to set up Video ad campaign – YouTube
 Select the target audience and continue the process.

17. How to Set up a campaign - Adwords
 Sign in to your AdWords account at https://adwords.google.com/video
 Click New campaign > Online video above the campaign table.

18. Set up the Campaign
• Enter a campaign name.
• Enter a daily budget.
• Select networks for displaying
video ad.
• Choose your target locations and
languages.
• Create a new video ad or skip to
the next step.
• Click Save and continue.

19. How to Set up a campaign - Adwords

20. How to Set up a campaign - Adwords

21. 2. Create your Ad
1. To include your video ad just search for your video in the blank field or paste the URL from
YouTube. If you want to leave this for later just click on “Save and continue”.
2. In the extended options, the first field is “Ad format”, where you can choose between
 Use Default video ad formats
 Use video ad formats optimised for mobile app promotion

22. Create your Ad
3. Selecting video ad formats optimised for mobile app promotion, enables only in-stream ads
for mobile app promotion.
4. Selecting default video ad formats enables both in-stream and in-display ad formats.
In-stream Ads
 When filling out the fields for the in-stream ads just include your Display URL, Destination
URL and a companion banner.

23. Create your Ad
In- Display Ads
 When filling out the fields for the in-display ads create the ad headline and description lines.
 Character extension limits : 25-35-35.
 Select one of those two options as a landing page, when people click your in-display ad, they can
either land on your YouTube channel page or on the YouTube page where the video can be played and
watched.
 Name your ad and click on “Save and Continue”.

24. How to Set up a campaign - Adwords

25.  The audience
 Run shareable content
 Include a call to action
 Use annotations
 Increase your bids
 Run a variety of ads
 Context targeting
How to run an effective video ad campaign

26. Best Practices - Tips for optimizing your video
campaign
Adding exclusions to your video campaign
Improving your bidding strategy
Adding and excluding placements
Adding a call-to-action overlay
Using video remarketing
Using advanced campaign settings