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Your mother is an information architect
The document discusses information architecture and the role of an information architect. It provides details on the job responsibilities of an information architect, which include organizing information, designing strategies using usability testing data, translating user behavior into site structure and interactive experiences, and coordinating with other teams. A degree in information technology or a related field is generally required for the role, along with an understanding of software like Visio and Photoshop. The document also discusses how information architecture involves organizing information to meet user needs and goals through techniques like site maps, wireframes, taxonomies and ontologies.
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Your mother is an information architect
- 1. Your mother isan information architect Eric Reiss @elreiss UX Salon, 6 April 2014 Tel Aviv, Israel What is it? Why should we do it? How do we do it?
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- 3. The Information Architectwill organize information and design strategies using data from usability testing on how users interact with a company’s communications systems. Information Architects must be able to translate user behavior into media structure, craft interactive experiences, produce workflow diagrams and other production materials, as well as organize information into site maps, to name few job duties. They also must be able to coordinate with Web Producers and creative and production departments to implement their strategies. An understanding of web production software, such as Visio, Dreamweaver, Office and Photoshop is required. A degree in information technology, MIS, MLS, or Engineering is generally preferred for the Information Architect position. A strong portfolio is also considered beneficial. A job description - 2013
- 5. Don’t try this athome. She is a trained professional.
- 6. Information architecture Modelver. 0.01 (synthesis of ~900 terms, 8 April 2000) Information Information Architect Information User IA Goals •Meet user-needs •Mediation •Usability •Added value •Navigate •Search •Browse •Evaluate •Design •Implement •Structure •Tag/index •Analysis •Model •Classify •Evaluate •Create •Own •Edit •Manage Standards DisciplinesPolicies Technology
- 7. This is whatit looks like Home page About us Products Sales History Red products Mission Green products Blue products Dealer addresses Data sheet Search Contact
- 8. It can alsolook like this
- 9. Or even this Source:wiki.collectionspace.org
- 10. And IAs usebig words... � Ontology � Taxonomy � Faceted classification
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- 13. The Information Architectwill organize information and design strategies using data from usability testing on how users interact with a company’s communications systems. Information Architects must be able to translate user behavior into media structure, craft interactive experiences, produce workflow diagrams and other production materials, as well as organize information into site maps, to name few job duties. They also must be able to coordinate with Web Producers and creative and production departments to implement their strategies. An understanding of web production software, such as Visio, Dreamweaver, Office and Photoshop is required. A degree in information technology, MIS, MLS, or Engineering is generally preferred for the Information Architect position. A strong portfolio is also considered beneficial. IA job description - 2013
- 14. The Driver willbe responsible for planning, and performing transportation services based on time-to-destination, the need to view scenic attractions, fuel economy, or a combination of these strategies using data from maps, global positioning satellites, and empirical knowledge of the terrain and prevailing traffic conditions. The Driver must also be fully capable of propelling a motorized vehicle on a variety of surfaces, including cement, asphalt, wood, gravel, sand, and dirt, each under a wide range of meteorological conditions. The Driver must be able to avoid physical interaction with objects of any nature, both stationary and moving while operating the vehicle. Moreover, a detailed knowledge of current rules and regulations is an absolute requirement, as is a valid driver’s license. A clean driving record is also considered beneficial. Driver job description - 2014
- 15. Sitemap Home page About us Products Sales History Redproducts Mission Green products Blue products Dealer addresses Data sheet Search Contact
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- 21. And what aboutthe big words? � Ontology � Knowing the vocabulary � schlemiel, schlemazl, schnook, schnorrer � Taxonomy � A hierarchy � Yiddish > Ashkenazic Yiddish > American Yiddish � Faceted classification � Alphabetical order � Type of word/phrase (e.g. insults, greetings)
- 22. The simple definitionof IA The arrangement and labeling of data and physical objects so people find what they’re looking for quickly and with the least possible effort.
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- 24. Raise your handwhen you find the Ace of Hearts
- 27. Information architecture creates valuethrough organization
- 28. We take thingsand: � Gather them so they create value � Call them something recognizable � Put them where they can be found And everyone does this in one form or another (including your mother!)
- 29. Gather them sothey create value
- 30. Call them somethingrecognizable
- 31. Put them wherethey can be found
- 32. She even understandsinterface design!
- 33. In fact, everyonepractices information architecture
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- 42. How in anutshell � Define your goals � Understand your users’ goals � Organize stuff to meet both goals (IA)
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- 44. Meet the client- background � I am a beggar on the streets of Berlin � I am an alcoholic
- 45. Meet the client- goal � I am a beggar on the streets of Berlin � I am an alcoholic � I want people with money to give me money
- 46. Why people givemoney � Pity � Guilt � Empathy � Need to feel superior
- 47. Meet the client- strategy � I am a beggar on the streets of Berlin � I am an alcoholic � I want people with money to give me money � I want to stand out from other homeless by demonstrating humour
- 48. Meet the client– tactics (the brief) � I am a beggar on the streets of Berlin � I am an alcoholic � I want people with money to give me money � I want to stand out from other homeless by demonstrating humour � Can I make giving money fun for people?
- 50. The elements ofgood IA � Understanding who the client is � Beggar, alcoholic, Berlin � Understanding the client’s goals � I want people with money to give me money � Understanding the target audience(s) goals � Pity, guilt, empathy, need to feel superior � Understanding the strategy � I want to stand out from other homeless by demonstrating humour � Understanding the brief (the tactics) � Make donating fun
- 51. The key isunderstanding. You can’t guess your way to success. (And you are not the best judge of your own company)
- 52. Talents you need �Knowledge of: � Cataloging and indexing techniques � Database design � Code � Curiosity/empathy � Cultural literacy � Communication skills
- 53. Wurman’s 5 waysto organise stuff L – Location Tel Aviv is a city in Israel A – Alphabet Tel Aviv starts with the letter ”T” T – Time Tel Aviv was founded in 1909 C – Category Tel Aviv is a coastal city H – Hierarchy Tel Aviv is Israel’s second-largest city
- 54. Some typical problems (asseen through the users’ eyes � Too much information � Confusing � Too little information � Frustrating � Not the right information � Irritating � An inappropriate hierarchy
- 55. Five online answersto: “things to do in Tel Aviv”
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- 61. Show me howyou organise your stuff and I will tell you who you are. Coding is the easy part. The thinking behind the code is hard! Need help? Ask your mother!
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- 63. You can (usually)find Eric at: The FatDUX Group ApS Strandøre 15 DK-2100 Copenhagen Denmark Office: (+45) 39 29 67 77 Mobil: (+45) 20 12 88 44 Twitter: @elreiss er@fatdux.com www.fatdux.com