This document discusses information architecture (IA), which is defined as organizing information so that it is findable, manageable, and useful. IA involves planning the navigation, hierarchy, layout, and structure of content from a user-centric perspective. It is an important part of website design and success. The document also discusses different examples of IA used on websites like the BBC, ABC, and CNN. It poses questions about the importance and future of IA, and discusses Louis Rosenfeld and Peter Morville's "three circles of information architecture" model regarding content, users, and context of use.