This document provides an overview of a presentation on understanding the ROI of user experience (UX). It includes an agenda that covers defining UX, personalizing the UX, and localizing the UX. There is an introduction of the presenter and their experience in digital strategy, UX design, and website development. Common UX challenges are identified such as creating sites that serve all customers, meeting demands of mobile use, reaching wider audiences, and leveraging content management systems. The importance of UX and defining UX is discussed. Metrics for measuring UX and examples of companies with good UX are provided. The concept of user personas and how they can improve the UX is explained. The potential ROI from UX
Experience Matters: Understanding the New ROI of UX/CX Mediacurrent
In today’s digital landscape, Global User Experience factors heavily into the ROI equation: every dollar spent on UX design yields up to $100 in return. Join experts from Mediacurrent and Lingotek to learn about UX and CX strategies to boost your global revenue and conversions.
You'll Learn:
-What companies like Amazon, Google and Airbnb can teach us about building a better user experience
-Tips to build the investment case for maximizing your UX How to uncover the value of translation — and why localization should be the core of your global
-Customer Experience (CX) strategy
-How integrating UX and CX can improve your brand’s value
-A practical approach to improve the UX and CX that your organization is delivering to customers, employees and other stakeholders
-Presenting in your customer's primary language is the first step in providing a global CX
-Why managing global customer expectations are critical to Customer Experience (CX) and to the perception of your company brand
UX STRAT 2014: Bill Rattner, "Creating a Long-Term, Unified Plan for Digital ...UX STRAT
US-based gas and electricity utility Dominion has spent several years implementing digital experience enhancements across various business areas and functions such as IVR, mobile outage reporting and bill pay, power-outage maps, online customer service portals, text and email messaging, social media, and the like. Dominion had enhanced and sometimes increased the use of digital to engage with its 2.4 million customers, but the work was not linked by a long-term, unified plan for digital customer experience. Each area of the business had its own processes supported by its own software, and IT systems and staff. Dominion and CapTech defined several critical success factors the company should follow for successful digital experience outcomes, which in turn impact how technology professionals (and others) collaborate and do their jobs. This presentation is a case study describing this transformation, and will describe practical steps for creating a Digital Strategy as well as real-world examples with success and failures.
customer experience evaluation and modeling - opiniacZbigniew Nowicki
How to plan, implement, and develop customer experience evaluation project. Research methods. Opiniac.com platform key information. Main advantages of implementing CX solution.
5 Steps to Define Digital Transformation RequirementsMike Connor
Developing a winning digital strategy and transformation program starts by understanding your customers, the market trends being driven by digital innovation, and translating those into requirements for your company.
This presentation describes 5 steps to help you develop those requirements. Identifying high value customer outcomes, Profiling industry value chains, processes, and jobs, Actively participating in digital visionaries strategies, Defining and developing a digitally enabled customer journey, and Digitally re-visioning and re-aligning your products, marketing, and operations.
Includes a link to a free 50 question discussion guide from our Strategic Digital Leadership "Competing for the Digital Future Leadership Program"
Influencers are professionals, who have a good reputation to impact or influence other person’s perspective around any specific domain or technology.
Advaiya incorporates an analytical framework approach to help organizations identify influencers, research and analyze their varying scope of influence across mediums including social networks (LinkedIn, Twitter), publications (Books, blogs, media publications), public events and social forums.
Selling the Value of a Customer Experience StrategyAvtex
There’s no question that great customer experience delights customers, creates loyalty, and attracts prospects. Management has put you in charge of creating a customer experience that differentiates your organization! Where do you start?
Although customer-centric strategies might be thought of as “common sense” they can actually be quite complex. In this session we’ll discuss the importance of establishing a CX strategy and explore the core elements your strategy should include.
Experience Matters: Understanding the New ROI of UX/CX Mediacurrent
In today’s digital landscape, Global User Experience factors heavily into the ROI equation: every dollar spent on UX design yields up to $100 in return. Join experts from Mediacurrent and Lingotek to learn about UX and CX strategies to boost your global revenue and conversions.
You'll Learn:
-What companies like Amazon, Google and Airbnb can teach us about building a better user experience
-Tips to build the investment case for maximizing your UX How to uncover the value of translation — and why localization should be the core of your global
-Customer Experience (CX) strategy
-How integrating UX and CX can improve your brand’s value
-A practical approach to improve the UX and CX that your organization is delivering to customers, employees and other stakeholders
-Presenting in your customer's primary language is the first step in providing a global CX
-Why managing global customer expectations are critical to Customer Experience (CX) and to the perception of your company brand
UX STRAT 2014: Bill Rattner, "Creating a Long-Term, Unified Plan for Digital ...UX STRAT
US-based gas and electricity utility Dominion has spent several years implementing digital experience enhancements across various business areas and functions such as IVR, mobile outage reporting and bill pay, power-outage maps, online customer service portals, text and email messaging, social media, and the like. Dominion had enhanced and sometimes increased the use of digital to engage with its 2.4 million customers, but the work was not linked by a long-term, unified plan for digital customer experience. Each area of the business had its own processes supported by its own software, and IT systems and staff. Dominion and CapTech defined several critical success factors the company should follow for successful digital experience outcomes, which in turn impact how technology professionals (and others) collaborate and do their jobs. This presentation is a case study describing this transformation, and will describe practical steps for creating a Digital Strategy as well as real-world examples with success and failures.
customer experience evaluation and modeling - opiniacZbigniew Nowicki
How to plan, implement, and develop customer experience evaluation project. Research methods. Opiniac.com platform key information. Main advantages of implementing CX solution.
5 Steps to Define Digital Transformation RequirementsMike Connor
Developing a winning digital strategy and transformation program starts by understanding your customers, the market trends being driven by digital innovation, and translating those into requirements for your company.
This presentation describes 5 steps to help you develop those requirements. Identifying high value customer outcomes, Profiling industry value chains, processes, and jobs, Actively participating in digital visionaries strategies, Defining and developing a digitally enabled customer journey, and Digitally re-visioning and re-aligning your products, marketing, and operations.
Includes a link to a free 50 question discussion guide from our Strategic Digital Leadership "Competing for the Digital Future Leadership Program"
Influencers are professionals, who have a good reputation to impact or influence other person’s perspective around any specific domain or technology.
Advaiya incorporates an analytical framework approach to help organizations identify influencers, research and analyze their varying scope of influence across mediums including social networks (LinkedIn, Twitter), publications (Books, blogs, media publications), public events and social forums.
Selling the Value of a Customer Experience StrategyAvtex
There’s no question that great customer experience delights customers, creates loyalty, and attracts prospects. Management has put you in charge of creating a customer experience that differentiates your organization! Where do you start?
Although customer-centric strategies might be thought of as “common sense” they can actually be quite complex. In this session we’ll discuss the importance of establishing a CX strategy and explore the core elements your strategy should include.
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
Content Strategy: Building Connections with Your AudienceMediacurrent
You have a lot to say. Your users don’t have the time to read a lot of content. Let’s strategize.
In this webinar, learn how to create content that captures your audience and impresses your boss.
Engagement strategies for law firms to compete in the age of the customeredynamic
Today’s business relationships can be initiated online using personalized thought leadership content to attract prospects to your firm, engage with your attorneys, and transport them along a buying journey to becoming a client. Your digital platform is now the tool that builds trust and relationships with your clients.
Lightning Talk #7: Outwards and Inwards Experiential Transformation: A KASKUS...ux singapore
Kaskus was founded in 1999, and ever since, has been the largest online community in Indonesia. Many of the old-time users have reluctance to change, and any changes done can shake the ground of the hard-core fans. On the other hand, with the shift in the user behavior and the new wave of competitions, change is inevitable. KASKUS needs to adapt to stay relevant and to continuously deliver great experiences for its users.
In this presentation, the presenters will share two sides of the stories: first is the transformation of the Kaskus products, and second is the transformation of the organisation to support this new direction.
Habitat for Humanity and Mediacurrent: Expanding with Drupal 8Mediacurrent
The relaunch of Habitat.org on Drupal 8 paved the way for the international nonprofit's new brand platform. To get there, Habitat teamed with us to extend their internal team, leveraging our expertise with Drupal 8 migrations, configuring a multilingual site, flexible page layouts, and more.
See How Habitat Expands Their Online Presence with Drupal 8
Join John Parish, Director of IT Delivery Services at Habitat for Humanity International, to get an inside look at how one of the largest nonprofits in the world leverages Drupal 8 to increase donations, broaden international reach, and build an engaging mobile experience.
What You'll Learn
Habitat's challenges and goals before the migration to Drupal 8
How Habitat has and continues to leverage Drupal 8
The project scope and best practices for a Drupal 7 to Drupal 8 migration
What is Persona development and how to create effective user persona?Advaiya Solutions, Inc.
Personas provide a noticeable advantage by creating a face to represent an entire group. Whether you need to better align your sales and marketing, build a new website, create a compelling content strategy, Advaiya persona development consultants can help you build effective personas to accelerate customer experience management.
Lindsey Bohm On LinkedIn - Professional Experience At A Glancelbohm
Overview of Lindsey Bohm and her professional experience and samples and expertise as a marketing, digital, new business development, and entrepreneur.
India is a competitive e-commerce market and in this dynamic environment each business has its own unique requirements and challenges. PRODIGI understands that and works collaboratively to analyse,plan, build and operationalise “seamless” e-commerce solutions. Our in-depth understanding of business goals backed by insights enable organizations to deploy robust and scalable e-stores.
Demand Gen Report's Killer Content Awards 2016Sigma_Group
Honoring Buyer-Focused Content That Drives Engagement Across Channels
Feb 2015 With the fourth annual Killer Content Awards (KCAs), Demand Gen Report recognizes B2B companies that have helped innovate the content marketing landscape across all channels and leveraged evolving buyer behaviors.
A few themes have emerged from this year’s crop of outstanding campaigns, including an increased focus on buyer-centric content, lead nurturing at all stages of the buying cycle and influencer campaigns.
http://www.demandgenreport.com/industry-resources/ebooks/3124-honoring-buyer-focused-content-that-drives-engagement-across-channels.html#.VOeKZrDF9go
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
Content Strategy: Building Connections with Your AudienceMediacurrent
You have a lot to say. Your users don’t have the time to read a lot of content. Let’s strategize.
In this webinar, learn how to create content that captures your audience and impresses your boss.
Engagement strategies for law firms to compete in the age of the customeredynamic
Today’s business relationships can be initiated online using personalized thought leadership content to attract prospects to your firm, engage with your attorneys, and transport them along a buying journey to becoming a client. Your digital platform is now the tool that builds trust and relationships with your clients.
Lightning Talk #7: Outwards and Inwards Experiential Transformation: A KASKUS...ux singapore
Kaskus was founded in 1999, and ever since, has been the largest online community in Indonesia. Many of the old-time users have reluctance to change, and any changes done can shake the ground of the hard-core fans. On the other hand, with the shift in the user behavior and the new wave of competitions, change is inevitable. KASKUS needs to adapt to stay relevant and to continuously deliver great experiences for its users.
In this presentation, the presenters will share two sides of the stories: first is the transformation of the Kaskus products, and second is the transformation of the organisation to support this new direction.
Habitat for Humanity and Mediacurrent: Expanding with Drupal 8Mediacurrent
The relaunch of Habitat.org on Drupal 8 paved the way for the international nonprofit's new brand platform. To get there, Habitat teamed with us to extend their internal team, leveraging our expertise with Drupal 8 migrations, configuring a multilingual site, flexible page layouts, and more.
See How Habitat Expands Their Online Presence with Drupal 8
Join John Parish, Director of IT Delivery Services at Habitat for Humanity International, to get an inside look at how one of the largest nonprofits in the world leverages Drupal 8 to increase donations, broaden international reach, and build an engaging mobile experience.
What You'll Learn
Habitat's challenges and goals before the migration to Drupal 8
How Habitat has and continues to leverage Drupal 8
The project scope and best practices for a Drupal 7 to Drupal 8 migration
What is Persona development and how to create effective user persona?Advaiya Solutions, Inc.
Personas provide a noticeable advantage by creating a face to represent an entire group. Whether you need to better align your sales and marketing, build a new website, create a compelling content strategy, Advaiya persona development consultants can help you build effective personas to accelerate customer experience management.
Lindsey Bohm On LinkedIn - Professional Experience At A Glancelbohm
Overview of Lindsey Bohm and her professional experience and samples and expertise as a marketing, digital, new business development, and entrepreneur.
India is a competitive e-commerce market and in this dynamic environment each business has its own unique requirements and challenges. PRODIGI understands that and works collaboratively to analyse,plan, build and operationalise “seamless” e-commerce solutions. Our in-depth understanding of business goals backed by insights enable organizations to deploy robust and scalable e-stores.
Demand Gen Report's Killer Content Awards 2016Sigma_Group
Honoring Buyer-Focused Content That Drives Engagement Across Channels
Feb 2015 With the fourth annual Killer Content Awards (KCAs), Demand Gen Report recognizes B2B companies that have helped innovate the content marketing landscape across all channels and leveraged evolving buyer behaviors.
A few themes have emerged from this year’s crop of outstanding campaigns, including an increased focus on buyer-centric content, lead nurturing at all stages of the buying cycle and influencer campaigns.
http://www.demandgenreport.com/industry-resources/ebooks/3124-honoring-buyer-focused-content-that-drives-engagement-across-channels.html#.VOeKZrDF9go
Digital Transformation and the Marketing ProfessionalMatthew W. Bowers
Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
How Top Brands Create Killer Omnichannel Customer ExperiencesIO Integration
How Top Brands Leverage DAM Technologies to Create Killer Customer Experiences
In this DAM Master Class, youll see how top brands are transforming their marketing through personalized, real-time, data-driven communications that reach customers at exactly the right moments. Using the latest technologies, GoPro, Red Bull, NFL, Visa, Nike, and BMW have optimized their content marketing supply chains to curate and deliver real-time, high-impact content based on individual customer behaviors. Theyve seen big gains in brand recognition, customer loyalty, and sales and your company can, too. Use your DAM to build relationships that win markets, not just another campaign!
Join IO Integration and censhare to learn how you can:
Build a cutting-edge content acquisition platform for owned, gained, and real-time media just like marketing wunderkind GoPro.
Create a content marketing exchange that simplifies the production and delivery of personalized brand communications just like luxury brand leader BMW.
Get a first look at the censhare 5 enterprise content management platform thats so intuitive you might even trust your marketing people to try it!
Dagmar Schneider, Solution Architect, censhare
Jill Talvensaari, Content Technology Strategist, IO Integration
Going Digital helps you in your digital transformation journey.
We simplify the four technology pillars for an organization's digital transformation.
Founded by Sandeep Raut, a top 10 global digital transformation thought leader, influencer, and keynote speaker, GOING DIGITAL offers a wide range of digital transformation consulting services with the necessary tools and practical expertise to help grow your business.
Updated for the Vista UX/UI Summit in Dallas, TX
You can view a video of this presentation here: https://www.youtube.com/watch?v=NfASJamxjy4
User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and the value it adds. Over the past 15 years I’ve introduced User Experience to everyone from CEOs to developers — using storytelling, metrics, and case studies you can prove without a doubt the value that you bring.
In this talk I’ll explain what metrics to track, how to position your work, and stories where User Experience directly effected the bottom line.
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
How to Use Data to Drive Product Decisions by PayPal PMProduct School
Product Managers spend a lot of time thinking about our product metrics, determining which KPIs best describe our progress and what measures we can take to accelerate our success. As a new Product Manager, parsing through the ocean of data can be overwhelming and using this data to make product decisions can be a challenging task.
Deb talked about how you can incorporate data through out your product life cycle to drive product decisions, feature prioritization and long term roadmap strategy. She walked through simple use cases where data has helped Product Managers break down complex problems and arrive at simple product decisions that directly impacted their KPIs. The industry is increasingly hiring data driven Product Managers.
Real-time Single Customer View
Create a single customer view of your prospects and customers with data from your website, mobile apps, social and phone calls. Use the out of the box dashboards to generate advanced and actionable insights based on your customer data.
Top tips for driving leads and optimising conversions in 2020Smart Insights
Do you struggle to get customers to your site? Are you unsure where you should focus your time and resource when people actually start engaging with your content? Confused about where you should be collecting data and how to showcase success to your stakeholders?
Join Phil McGuin, Demand Generation Director and Will Garbutt, CRO and UX Manager from digital agency Stickyeyes as they show you how to maximise your end-to-end customer journey to create an amazing user experience that converts prospects and drives commercial success.
With experience in both B2B and B2C markets across a range of industries, they’ll draw on real-world case studies to show you:
- How you can engage customers with your website and proposition;
- The importance of acquisition mapping and capturing the right customer information;
- How to navigate your customers through their lifecycle stages to encourage conversion and advocacy; and
- Examples of the tools you can use and the data you should be collecting to measure and optimise success.
Digital Customer Experience Strategies Summit | New York | September 24th & 2...Thomas Barnes
Protect your reputation, profits and ensure customer loyalty. Design digital customer experiences that engage your customers anytime, anywhere.
Creating a unified and personalized customer experience across channels is pivotal to any modern business strategy. Given the proliferation of digital channels, companies need to strategize how best to use digital channels that reconcile business and brand objectives with customer needs.
Develop an action plan to make customer-centricity in this digital age a core element of your company’s daily operations. Collect best practices to track your customers’ experiences and optimize the performance of your digital projects. Source the right tools and develop key processes to prioritize your digital investments and identify areas for improvement that will maximize your ROI.
Benchmark your company against internationally recognized digital customer experience programs and interact with cross-industry leaders in interactive Q&A sessions. Digital has the power to innovate and it is here to stay; you do not want to be behind the curve.
Your next step — this conference!
Implement 10 key digital customer experience best practices / solutions / strategies:
1. Incorporate customer – centricity to align your operational processes
2. Improve your digital CX performance with actionable data analytics
3. Manage social conversations effectively
4. Create digital experiences to secure customers over your fastest growing channels
5. Increase engagement and deliver value through mobile
6. Leverage digital innovations to drive customer experience
7. Align business objectives with customer needs
8. Deliver consistent omni-channel experiences
9. Benchmark your success to uncover new opportunities
10. Capitalize on digital channels to increase conversion
Penn State News: Pivoting to Decoupled Drupal with GatsbyMediacurrent
Penn State is a top-ranked research university in the United States with an enrollment of over 80,000 students. When Penn State News, the marketing and communications division of Penn State, needed to modernize their legacy site, they turned to the combination of Drupal, Gatsby, and a best-in-class project team for groundbreaking open source based solutions.
In this webinar, we partner with Penn State and the Drupal Association to give an inside look at how Drupal and Gatsby were leveraged to create a digital storytelling platform with the ability to scale throughout Penn State.
Evolving How We Measure Digital Success in Higher EdMediacurrent
It's apparent that the future of higher education isn't "business as usual." Many students are forgoing education for the time being or choosing online courses over taking classes in a traditional, physical environment.
In this webinar, we partner with Siteimprove to share how higher ed institutions are shifting how they're measuring success.
Penn State scales static Drupal to new heightsMediacurrent
The Penn State News team had an ambitious goal to build a faster and more dynamic site by adopting a decoupled Drupal architecture. Not an easy task. Gatsby and Mediacurrent partnered up to deliver on the challenge and successfully scale Penn State.
Delivering Meaningful Digital Experiences in Higher EdMediacurrent
Today, both current and potential students expect access to the information and services they want, when they want them, on the platforms of their choosing. The ability to meet those expectations will be key to the success of any higher education institution.
In this webinar, we partner with Acquia to discuss how to digitally transform your institution.
Decoupled Drupal and Gatsby in the Real WorldMediacurrent
Drupal and Gatsby are a proven power couple for decoupled websites, offering incredible flexibility, security, and performance. At Mediacurrent, we’ve refined our decoupled approach through real-world experience, starting as early adopters on our own site.
In this webinar, we'll explore tips, pros and cons, and our lessons learned from a first-hand Drupal/Gatsby case study.
A Better Way to Build and Manage Sites with Rain for Drupal 9Mediacurrent
Good news: if you’re setting the groundwork for a Drupal project, you don’t have to start with a blank slate. Rain CMS, an open source distribution for Drupal, can be used as a “starter” for your next Drupal project. Now shipped with Layout Builder, Rain CMS puts power and control into the hands of marketers and editors while saving time and simplifying processes for IT and web teams.
In this webinar, learn about Rain features that accelerate speed-to-market and improve the content authoring experience
Drupal Security: What You Need to KnowMediacurrent
Keeping your website secure is important—but it isn't always easy. By shifting to a security-first mindset, you can rise to meet the challenge.
In this webinar, learn how to take immediate steps—some without touching a single line of code—to improve the security of your Drupal installation.
Leveraging Design Systems to Streamline Web ProjectsMediacurrent
Designing for higher ed comes with many unique challenges. There are multiple stakeholders with different goals and objectives, different audiences you’re trying to reach, and the need for a flexible design that adapts to those demands.
In this webinar, learn how to plan a design strategy to drive engagement and results.
Reimagining Your Higher Ed Web StrategyMediacurrent
Whether you’re looking to boost enrollment, improve student retention, inspire, educate, or engage learners, your website plays a critical role. Prepare for the challenge with an inside look at how other institutions are adapting their digital strategy.
Hear from panelists from Pantheon, Mediacurrent, and Siteimprove. They discuss key web strategy takeaways in higher ed.
How to Digitally Transform Higher Ed with DrupalMediacurrent
The stakes are high for colleges and universities to adapt and deliver meaningful digital experiences. IT and web teams are constantly looking for ways to simplify processes on the backend, but as marketers rise to challenging times, the pressure is on to maintain a great user experience on the frontend.
In this webinar, you will learn key strategic decisions for a website redesign, challenges in higher education, and Drupal solutions to put power and control into the hands of editors.
Is my website accessible? Common mistakes (and how to fix them)Mediacurrent
Addressing accessibility problems on your website may seem intimidating. How do you start? Where do you go? What tools do you use? These are all questions you may ask yourself. But did you know that many accessibility issues on a website are things that can be relatively easy to address?
This webinar will give you an understanding of how to implement basic techniques that will help you avoid these mistakes in the future to ensure your websites are fully compliant and accessible to all.
Managing Images In Large Scale Drupal 8 & 9 WebsitesMediacurrent
Images are a critical part of most websites. They enhance the user experience and make your website more engaging and visually appealing. However, if not handled properly, images can jeopardize your website’s performance and push visitors away if your site takes too long to load. Knowing how to properly configure your site to handle images in the most effective way possible can make a big difference in converting leads, getting more sales and/or getting more visitors on your site.
Paragraphs v Layout Builder - The Final ShowdownMediacurrent
In this session from DrupalCon Global 2020, see the current champ in Drupal 8 contrib, Paragraphs (93k+ D8 usage), face off against the relatively new challenger: Layout Builder.
Creating an Organizational Culture of Giving Back to DrupalMediacurrent
Most would agree that the open source software movement has “won” and continues to advance at unprecedented levels. As open source software has grown in popularity and usage, so have the challenges. This DrupalCon Global 2020 session will hopefully be a catalyst for invigorating the next generation of Drupal enthusiasts to serve and volunteer.
Level Up Your Team: Front-End Development Best PracticesMediacurrent
Front-end web development is a critical aspect of software development. This is why the demand for skilled front-end developers is higher every year.
This webinar is an overview of best practices and standards of front-end development directly from the team who has worked with some of the world's top brands.
Upgrading to the next major Drupal release can be complex—even stressful. In this webinar, we’ll show you how to take the pain out of the process and get your Drupal 6, 7, or 8 site up and running on D9—the latest and greatest Drupal release.
How to Prove Marketing ROI: Overcoming Digital Marketing ChallengesMediacurrent
Measuring the effectiveness of marketing activities and proving impact on revenue are on the mind of every marketer. There’s no question that there’s value in properly identifying, tracking, and analyzing KPIs to understand the value marketing brings to your organization, but it can be challenging getting the framework in place to do this properly.
The official release of Drupal 9 is nearly upon us! Any organization that has done a major release upgrade before certainly knows that it can come with challenges. Here's how to prep your technology, team, and overall website strategy for the arrival.
Chart your Drupal 9 readiness roadmap to factor in the following:
Your site - Learn about code and core considerations for a successful transition.
- Your team: Plan for testing and automation. Bridge the gap between editors and site builders.
- Your toolkit: See how Drupal distributions give you a faster, easier path to launch.
Guide to Component-Based Theming for Drupal 8 and 9 Mediacurrent
Contrary to the top-to-bottom theming we have been doing for years, the component-based approach enables us to theme Drupal websites by breaking down the UI into self-contained, reusable parts. This presents many advantages over traditional theming: less code repetition, easier to maintain CSS, less risk of regressions, and reusable code.
This webinar is an introduction to the concept of Component-Based Theming. Explore the different phases for building successful component-based websites.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
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Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
2. 2
Agenda
● Introductions
● User Experience Defined (Key Insights and Challenges)
● Personalize the UX
● Localize the UX (Translations)
● Q&A
3. 3
Josh Linard
Vice President
Mediacurrent
Introductions
● Vice President, Mediacurrent
● Deliver best-in-class Digital and User Experiences
across multiple verticals since 2007
● Focus on Digital Strategy, UX Design, Website
Architecture using Drupal
● 20 years Website development & Digital strategy
● Reside in Atlanta, GA
4. 4
Introductions
Digital Strategy, Content Marketing, UX/UI Design,
Process for understanding your audience
Data capture and Personalization technology to
fulfill your appetite for innovation and surpass your
customers’ expectations.
Networked translations for delivering UX in a way
that can be universally consumed
5. 5
Common UX Challenges
1. How do we create a website site that serves
all customers and stakeholders?
2. How do we meet the demand of increasing
use of mobile devices by target customers?
3. How do we reach a wider audience and
generate more revenue?
4. How do we target users with the right content
at the right time?
5. How do we leverage CMS, Marketing
Automation and CRM to drive user
satisfaction
Solutions
Conversion Path Optimization & Content Personalization
Mobile-First Design
Search Engine Optimization & Lead Generation Strategy
Content Strategy & Editorial Calendar
Marketing Automation Integration
Introductions
12. 12
● UX is User Satisfaction:
○ Ensure users can do what they want
to do
● UX is “Humanizing” technology
● UX as a Process:
○ The cost of fixing an error after
completion is 100x more than fixing
it prior to completion
● UX as KPIs:
○ Conversion rate
● 1.4 Trillion lost in ecommerce
(abandoned order due to a too
long / complicated checkout
process or because they
needed to create an account)
UX Defined
13. 13
UX Defined
Not “Website Statistics,”
“UX performance metrics”
● Page load times
● Bounce rate
● Session Duration
● Number of pages visited
● Mobile UX Score
● Conversion rate
14. 14
OMTM: One Metric That Matters
(what can you remove and still keep OMTM in place)
15. 15
Resistance
As they were starting out in the summer of 2008, the founders needed a way to raise
money. They bought a ton of cereal and designed special election-themed boxes, released
that fall-- Obama O’s and Cap’n McCain’s, which they sold at convention parties for $40 a
box, helping them to raise around $30K for Airbed & Breakfast.
18. 18
UX: Who’s doing it right?
● Build Trust in the brand and offering
● Deploy modern design principles
● Don’t think in terms of customers - think in
terms of fans of your brand
● Rely on Data
○ Process based on the user’s expressed
needs and feedback
○ Use Personas as a guiding light
20. 63% of marketers optimize sites based on intuition and best practices
- CrazyEgg
21.
22. “If you want to offer products or services that have
value for your customers, you must first make the
effort to understand what customers consider
valuable.”
UX Storytellers
23. User personas are examples of the real
people who make decisions on your site.
They lay the groundwork for UX, design and
content.
24. 24
UX: User Personas
● Know your customers and Stakeholders
○ Define Primary User Personas
○ Develop the personas:
■ Problems and questions you
can solve
■ Desired experience
■ Information sources
■ Likely workflow and user
journey
● Collaborate with the UX team on
conversion path optimization and CTAs
targeted to the persona.
25. 25
UX: User Personas
● Through Persona research, uncovered that
the #1 Problem and question from both
Students and Parents was “What is the job
placement rate?”
● Made Job Placement Rate predominant
on their Homepage
● Bounce Rate decreased by 31.72% in
first 60 days
● Strongest spike in Applications in more
than a decade
27. 27
ROI of UX: Where do we look?
Benefits of having a UX-focused culture and strategy:
1. Increase in revenue
2. More efficient operations
3. Lower risk of the pursuing or developing the wrong idea
28. 28
ROI of UX: Target Audiences
1. Employees: What initiatives have you started that are pushing streamlined operations forward?
2. Potential Employees: Where does an improved job application process fall on your priority list?
3. C-Suite: What tools are you using to communicate your ideas, to make your business case? How
are you showing progress?
4. Global Scale: Are you localizing content? Are you working to make your workplace and digital
experience more Accessible?
5. Customers: What initiatives have you taken to improve how customers interact with your company
or organization (Customer Journey). Have you covered all the angles?
29. 29
88% of online consumers are less likely to return
to a website after a bad experience - The Gomez
Report
31. 31
Speaker
Ron Lingerfelt
Southeast Enterprise
Acquia
● Regional Director
● Leading provider of cloud-based, digital
experience management solutions
● Our platform enables organizations to offer
contextually relevant experiences across
channels, deliver new digital capabilities faster,
and gain the agility to continuously innovate.
● Reside in Atlanta, GA
32. 32
Customer expectations are higher than
ever.
Digital touchpoints
unified.
Personalization is
growing requirement.
Trends Impacting Marketing
Real-time experiences
are essential.
33. 33
Trends > Challenges for Digital Marketers
Getting visibility into
every stage of buyer’s
journey across all
marketing properties
Creating impactful and
delightful experiences
for buyers
Driving more value out
of silos of marketing
content
PROFILE
DATA COLLECTION
CONTENT
DISTRIBUTION
PERSONALIZATION
34. 34
Personalization is a Data Challenge for Marketers
Unable to personalize
because of inability to link
data across disparate
technologies
eMarketer 2015 “Marketers Stuck on Basic Data for Personalization”
40% 80%
Don’t understand customers
beyond basic data
96%
Challenging to bulid a
comprehensive, single view of
a customer
35. 35
Trends > Challenges > Impact on Business
Inaccurate metrics,
unfocused view of the
customer journey
Stagnating the buyer’s journey,
(or worse) frustration and
abandonment
Manual & duplicate
work, inconsistent
brand experience
PERSONALIZATION
PROFILE
DATA COLLECTION
CONTENT
DISTRIBUTION
Trends
36. 36
Turns out, these are all interrelated
PERSONALIZATION
PROFILE
DATA COLLECTION
CONTENT
DISTRIBUTION
Taking a holistic strategy optimizes the results.
Trends
A uniquely holistic approach that optimizes the results
37. 37
Lift Optimizes User Experiences (UX)
A uniquely holistic approach pulls it all together
38. 38
Typical Customer’s Journey
Prospect CustomerCustomer Journey
Google
Search
Location
Device
Type
Register for
webinar
Download
Whitepaper
Clicked
Link
Searched Download
case study
Download
case study
ROI
Calculator
Request
Demo
Content Content Content
39. 39
Customer
Our Approach to Personalization
Prospect
LIFT
Profile Manager
Buyer Profile Data
Content Hub
Content
Experience Builder
✓
Segmentation / Rules
Customer Journey
Faster time to ‘Win'
40. 40
APIAPI
Lift in the Marketing Ecosystem
Content Hub Experience Builder
LIFT
Content
✓
Personalization
MVT & A/B
Testing
Tools
Profile DataRules
CollectVisitorActivity
Digital Marketing Properties
42. 42
Challenges
Poor Customer Engagement
- Internal teams struggled to publish their own
content and unify visitor data into an
actionable profile
Disjointed Digital Strategy
- BAC struggled to establish a cohesive,
omnichannel customer journey
Lack of Technology
- Without implementing a CMS and
personalization solution, it was impossible to
deliver a customer-centric experience on the
BAC website
43. 43
Results
- 140% Increase in organic traffic
- $13M Differential profit since rolling new site
- 101% Increase in sales
- 42% Increase in customer engagement
- Drupal CMS integrated with Online Banking
Platform and preferred CRM
- Acquia Professional Services for definition and
execution of omnichannel customer
experience
- Acquia Lift for data collection for establishment
of audience segments
- Acquia Lift for creation and delivery of tailored
online customer experience
45. 45
Speakers
Steven Larsen
Regional Director
● Southeast Region Sales Director
● 1st Cloud-based Translation Management
Network providing world class speed, quality
and customer experience
● Digital Transformation and Cultural Relevance
Expertise
● Resides in Salt Lake City, Utah
51. 51
150%more likely to increase
revenue when localizing
-Common Sense Advisory
Localization
The most localized
companies are
leaving everyone
else behind.
CX
Top-Line Growth
52. A 10% increase
in content accessibility
results in $65.8M
of net income
for the typical F1000 company
Source: Baseline 2016
10% =
$65.8M
53.
54. 54
Digital Shift - Cultural Relevancy
“François-Henri Pinault—the French billionaire and chief executive of luxury
conglomerate Kering Co., whose brands include Gucci and Saint
Laurent—described “a real reallocation from what we spent on print to the
internet.” Mr. Pinault estimates that Kering spends 35% to 40% of its
communication budget on digital, compared with 15% to 20% some 18
months ago.“ If we were to launch a brand today, all the communication to
start would be online,” he says.”