Habitat for Humanity is expanding its digital presence by migrating to Drupal 8 to enhance donations, volunteer opportunities, and mobile experiences across its global nonprofit operations. The migration aims to improve flexibility, engagement, and accessibility while supporting a diverse international audience. Best practices for the migration include building a cross-functional team, performing content audits, and setting clear goals to ensure project success.

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Habitat for Humanity Expands Their
Digital Presence
with Drupal 8
October 11, 2018

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Today’s Agenda
I. Intros
II. Habitat’s Story
III. Goals and Solutions
IV. Why Drupal 8
V. Migration Best Practices
VI. Open Q&A

3. | 3Table of Contents
John leads the team responsible for
architecting, developing, purchasing, and
providing end-to-end support for business
segments including Finance,
Communications, Human Resources,
Learning & Organization Development, Legal,
Internal Audit and Facilities. John fosters
excellent working relationships with senior
executives and manages multi-million dollar
IT budgets, a team including project
managers, analysts and developers, and
Habitat’s vendor relationships.
John Parish

4. | 4Table of Contents
Cory Watson
Cory’s core competency is translation. Much
like a linguist, Cory thrives on finding the
purpose and meaning behind the words and
promoting clarity among what are often
vastly diverse stakeholders. This skill has
been invaluable to his current role as a digital
product lead for a multinational nonprofit. He
evaluates project proposals and
requirements from the perspectives of IT,
marketing, communications, HR, programs,
and senior leadership. Cory works to find
consensus solutions that solve real-world
puzzles and bring value to both internal and
external stakeholders.

5. | 5Table of Contents
Adam is passionate about leveraging
marketing strategies to create value-added
experiences for Mediacurrent clients,
improve products, and grow the
Mediacurrent brand. His specialties include
marketing automation, operations, and
analytics. Prior to joining Mediacurrent, he
spent 12 years at CareerBuilder.com in Sales
Productivity, Business Development, and
Marketing Operations.
Adam Kirby

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About Mediacurrent

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full-service digital agency
open source software
development, design, and strategy
enterprise, higher education, government, and
nonprofit organizations seeking a better return on
investment
Who We Are

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500
80
#8 Drupal contributor
in the world
75
6800
75 60
85,000
Who We Are

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Habitat for Humanity is a global nonprofit housing
organization working in local communities across all
50 states in the U.S. and in more than 70 countries.
Our Vision is of a world where everyone has a decent place to live.

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● Since 1976, Habitat has helped
over 13.2 million people build or
improve the place they call home
● Work includes new construction
and repair, neighborhood
revitalization, disaster response,
market development and
financial education
● Recent highlights: 35th Jimmy &
Rosalynn Carter Work Project;
Habitat Hammers Back hurricane
recovery initiative; support from
Delta inflight recycling program
topping $1 million

11. Habitat's Migration to Drupal 8

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Project Goals
Increase Donations Highlight Opportunities Mobile Experience

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Project Goals
Internationalization Migration

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Solutions

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Shining a Spotlight on Donations
Drupal 8, consistent and dynamic CTAs
flexibility to make changes at Scale
Solutions

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Highlighting Volunteer
Opportunities
the heart of Habitat’s mission.
Solutions
●
integrate
●
● entity reference module
●

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●
build a modern,
mobile-responsive website
● paragraphs module
●
The Mobile Experience
2 sites: A Desktop & Mobile Site
50%
Solutions

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Delivering a Personalized
Experience for an International
Audience
70 countries
Solutions
● Drupal 8 i18n
● For example
●
“area edition” content type

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Why Drupal 8

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Why Drupal 8
Out of the Box it’s Mobile Ready

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Why Drupal 8
Fast and Flexible Theming with the Twig Template System
</>

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Why Drupal 8
Drupal 8 is Future proof

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Why Drupal 8
VS
Dependency on small team with
limited capacity
Fees
Limited Customization
Security patches are cumbersome
and lengthy
Inflexible barriers to resolving
accessibility issues
Innovation dependent on vendor
Massive open-source community
provides support
No Licensing Fees
Evolves at scale to meet needs
Provides Security through
transparency, speed, & agility
Community and code is committed to
accessibility
Innovation is open to the community
Proprietary Drupal 8

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Platform Migration
Best Practices

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Platform Migration Best Practices
Build the right team with broad buy-in across multiple functions
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What do they
value?

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Platform Migration Best Practices
Have a clear branding & marketing plan and know where web fits in
●
●

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Platform Migration Best Practices
Perform a full content audit in the current system & create a redirect plan
●
full content audit.
●
● Set Expectations

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Platform Migration Best Practices
Develop a deep understanding of your chosen platform’s architecture
●
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● rebuild custom
●

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Platform Migration Best Practices
Benchmark Analytics
● Make a copy of your data
● Prep automation rule and workflow changes
● Benchmark keywords
● top linked to pages

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Platform Migration Best Practices
Identify Opportunities, Risks, & Goals + Create Project Plan
●
improve ranking
● Mitigate potential risks
● Set realistic and measurable goals
● get stakeholder buy-in

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Why Platform Migrations Fail

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Next Steps
Learn more at Mediacurrent.com
Email us with questions;
adam.kirby@mediacurrent.com
jparish@habitat.org
cwatson@habitat.org
sales@mediacurrent.com
Read related D8 case studies; Georgia Tech,
Synergos, Guardian Life
Volunteer at habitat.org

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Additional Resources
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34. Thank you!