SlideShare a Scribd company logo
Turning YouTube Into a
Revenue Channel
By Sir* Christian Busath
*Christian has not been officially knighted by Her Majesty the Queen of England.
1
WAIT…SAY WHAT?!
• 100 Hours of Video is Uploaded to YouTube
EVERY SINGLE MINUTE of EVERY SINGLE DAY
WAIT…SAY WHAT?!
•144,000 Hours of Video Uploaded
to YouTube in a single 24 hour period.
Fruit Ninja
A Brief History
of the Tube
A Brief History of the Tube
• 2003 Google AdSense is created
A Brief History of the Tube
• 2003 Google AdSense is created
• 2005 YouTube is born
A Brief History of the Tube
• 2003 Google AdSense is created
• 2005 YouTube is born
• 2006 YouTube is purchased by Google for $1.6
billion
A Brief History of the Tube
• 2003 Google AdSense is created
• 2005 YouTube is born
• 2006 YouTube is purchased by Google for $1.6
billion
• 2007 YouTube Partnership Program in place
AdSense?
AdSense?
• CPM (Cost Per Thousand)
AdSense?
• CPM (Cost Per Thousand)
• Potential Average Earning: $0.30 - $2.50 CPM
AdSense?
• CPM (Cost Per Thousand)
• Potential Average Earning: $0.30 - $2.50 CPM
• Top YouTubers PAE: $6.00 - $10.00 CPM
AdSense?
• CPM (Cost Per Thousand)
• Potential Average Earning: $0.30 - $2.50 CPM
• Top YouTubers PAE: $6.00 - $10.00 CPM
• Top 1000 Channels earn upwards of $23K/Month
Build & Keep an
Audience
Build & Keep an Audience
• Create Incredible Content!
Build & Keep an Audience
• Create Incredible Content!
• Be Consistent
Build & Keep an Audience
• Create Incredible Content!
• Be Consistent
• Collaborate
Rise Above the Fog
Rise Above the Fog
• 100 Minutes of Video Uploaded Every Minute!
Rise Above the Fog
• 100 Minutes of Video Uploaded Every Minute!
• Sponsored Content Cannot Be a COMMERCIAL
Harry Potter
VS
Twilight
Rise Above the Fog
• 100 Minutes of Video Uploaded Every Minute!
• Sponsored Content Cannot Be a COMMERCIAL
• MARKET MARKET MARKET MARKET MARKET
Serious Stats
Serious Stats
• According to ComScore 90% of online shoppers
found that video featuring products significantly
helped in purchasing decisions.
• Retailers that use video that features products
report that they sell more than products with no
video.
Serious Stats
• According to Online Publishers Association 80% of Internet users
can recall a video ad they saw in the last 30 days.
• 26% Looked for more information.
• 22% visited the website named in the ad.
• 15% visited the company represented in the video ad.
• 12% purchased the specific product featured in the ad.
• 64% online video users actually buy a product on an online retail
store after watching an online video and stay an average of 2
minutes longer on the site than those who don’t view the online
video.
Serious Stats
• According to Dr. James McQuivey of Forrester
Research: To achieve in print the affects of a one
minute video you would have to write 1.8 million
words.
• 3,600 Typical web pages
• 150 days of writing
cebusath79@gmail.com
Thank You!

More Related Content

Viewers also liked

IMSLC: Ecommerce SEO for 2015 (Dave Bascom from Fit Marketing)
IMSLC: Ecommerce SEO for 2015 (Dave Bascom from Fit Marketing)IMSLC: Ecommerce SEO for 2015 (Dave Bascom from Fit Marketing)
IMSLC: Ecommerce SEO for 2015 (Dave Bascom from Fit Marketing)
FitMarketing
 
Admind: Maximize The Effectiveness of your Paid Marketing Campaign
Admind: Maximize The Effectiveness of your Paid Marketing CampaignAdmind: Maximize The Effectiveness of your Paid Marketing Campaign
Admind: Maximize The Effectiveness of your Paid Marketing Campaign
STRYDE
 
Proving The Value Of Content Marketing
Proving The Value Of Content MarketingProving The Value Of Content Marketing
Proving The Value Of Content Marketing
STRYDE
 
Salt Lake Comic Con: Driving Engagement Through Video Marketing
Salt Lake Comic Con: Driving Engagement Through Video MarketingSalt Lake Comic Con: Driving Engagement Through Video Marketing
Salt Lake Comic Con: Driving Engagement Through Video Marketing
STRYDE
 
Nestle semantic social analytics by socoto
Nestle semantic social analytics by socotoNestle semantic social analytics by socoto
Nestle semantic social analytics by socoto
devadatt
 
8.3 sportsmanship 1
8.3 sportsmanship 18.3 sportsmanship 1
8.3 sportsmanship 1
Chris Matro
 
Greater PPV Webinar 1 - Basics of PPV Marketing
Greater PPV Webinar 1 - Basics of PPV MarketingGreater PPV Webinar 1 - Basics of PPV Marketing
Greater PPV Webinar 1 - Basics of PPV Marketing
AffPortal.com
 
You tube money making secret leaked
You tube money making secret leakedYou tube money making secret leaked
You tube money making secret leaked
Priya Tripathy
 

Viewers also liked (8)

IMSLC: Ecommerce SEO for 2015 (Dave Bascom from Fit Marketing)
IMSLC: Ecommerce SEO for 2015 (Dave Bascom from Fit Marketing)IMSLC: Ecommerce SEO for 2015 (Dave Bascom from Fit Marketing)
IMSLC: Ecommerce SEO for 2015 (Dave Bascom from Fit Marketing)
 
Admind: Maximize The Effectiveness of your Paid Marketing Campaign
Admind: Maximize The Effectiveness of your Paid Marketing CampaignAdmind: Maximize The Effectiveness of your Paid Marketing Campaign
Admind: Maximize The Effectiveness of your Paid Marketing Campaign
 
Proving The Value Of Content Marketing
Proving The Value Of Content MarketingProving The Value Of Content Marketing
Proving The Value Of Content Marketing
 
Salt Lake Comic Con: Driving Engagement Through Video Marketing
Salt Lake Comic Con: Driving Engagement Through Video MarketingSalt Lake Comic Con: Driving Engagement Through Video Marketing
Salt Lake Comic Con: Driving Engagement Through Video Marketing
 
Nestle semantic social analytics by socoto
Nestle semantic social analytics by socotoNestle semantic social analytics by socoto
Nestle semantic social analytics by socoto
 
8.3 sportsmanship 1
8.3 sportsmanship 18.3 sportsmanship 1
8.3 sportsmanship 1
 
Greater PPV Webinar 1 - Basics of PPV Marketing
Greater PPV Webinar 1 - Basics of PPV MarketingGreater PPV Webinar 1 - Basics of PPV Marketing
Greater PPV Webinar 1 - Basics of PPV Marketing
 
You tube money making secret leaked
You tube money making secret leakedYou tube money making secret leaked
You tube money making secret leaked
 

Similar to IMSLC: Turning YouTube Into a Revenue Channel (Christian Busath, Fruit Ninja)

Online video marketing
Online video marketingOnline video marketing
Online video marketing
Kevin Nalty
 
Best Buy – Showrooming
Best Buy – ShowroomingBest Buy – Showrooming
Best Buy – Showrooming
George Giannoulis
 
How Video Helps You Dominate
How Video Helps You DominateHow Video Helps You Dominate
How Video Helps You Dominate
campbelljames85
 
Learn How to Expand Your Brand into Video and Gain a Global Presence - Beth L...
Learn How to Expand Your Brand into Video and Gain a Global Presence - Beth L...Learn How to Expand Your Brand into Video and Gain a Global Presence - Beth L...
Learn How to Expand Your Brand into Video and Gain a Global Presence - Beth L...
DesignBloggersConference
 
You tube for business 2012
You tube for business 2012You tube for business 2012
You tube for business 2012
Liberteks
 
Video marketing - The whats, whys and wheres
Video marketing - The whats, whys and wheresVideo marketing - The whats, whys and wheres
Video marketing - The whats, whys and wheres
Sleeping Giant Media
 
Grommet_VideoEcommerce
Grommet_VideoEcommerceGrommet_VideoEcommerce
Grommet_VideoEcommerce
Alyssa Morley
 
Youtube-PPT.ppt
Youtube-PPT.pptYoutube-PPT.ppt
Youtube-PPT.ppt
MayurBansal18
 
Video Marketing for Real Estate
Video Marketing for Real Estate Video Marketing for Real Estate
Video Marketing for Real Estate
Realtors Association of the Palm Beaches
 
Estate Agent Presentation (1)
Estate Agent Presentation (1)Estate Agent Presentation (1)
Estate Agent Presentation (1)
KatieJacksonKtJ
 
Real time marketing talia
Real time marketing  taliaReal time marketing  talia
Real time marketing talia
Talia Finn-Jakar
 
Video Marketing & YouTube with Lou Bortone
Video Marketing & YouTube with Lou BortoneVideo Marketing & YouTube with Lou Bortone
Video Marketing & YouTube with Lou Bortone
Lou Bortone
 
Leveraging Youtube To Drive Ecommerce
Leveraging Youtube To Drive EcommerceLeveraging Youtube To Drive Ecommerce
Leveraging Youtube To Drive Ecommerce
Miva
 
Video Makes The Marketing Star - OFEA 2018
Video Makes The Marketing Star - OFEA 2018Video Makes The Marketing Star - OFEA 2018
Video Makes The Marketing Star - OFEA 2018
Saffire
 
How to get 6.8 million views on YouTube
How to get 6.8 million views on YouTubeHow to get 6.8 million views on YouTube
How to get 6.8 million views on YouTube
Invoke: A Digital Innovation Company
 
Driving Revenue with Web Video for Business
Driving Revenue with Web Video for BusinessDriving Revenue with Web Video for Business
Driving Revenue with Web Video for Business
Malachi Leopold
 
TAFE 2018 - Video Makes a Marketing Star
TAFE 2018 - Video Makes a Marketing StarTAFE 2018 - Video Makes a Marketing Star
TAFE 2018 - Video Makes a Marketing Star
Saffire
 
Edinayoutubeonly HSA
Edinayoutubeonly HSAEdinayoutubeonly HSA
Edinayoutubeonly HSA
Sherri McNeely
 
Stand out on Social Media Barnstaple
Stand out on Social Media  BarnstapleStand out on Social Media  Barnstaple
Stand out on Social Media Barnstaple
Get up to Speed
 
VPV TOYAM
VPV TOYAMVPV TOYAM
VPV TOYAM
Vaibhav Mishra
 

Similar to IMSLC: Turning YouTube Into a Revenue Channel (Christian Busath, Fruit Ninja) (20)

Online video marketing
Online video marketingOnline video marketing
Online video marketing
 
Best Buy – Showrooming
Best Buy – ShowroomingBest Buy – Showrooming
Best Buy – Showrooming
 
How Video Helps You Dominate
How Video Helps You DominateHow Video Helps You Dominate
How Video Helps You Dominate
 
Learn How to Expand Your Brand into Video and Gain a Global Presence - Beth L...
Learn How to Expand Your Brand into Video and Gain a Global Presence - Beth L...Learn How to Expand Your Brand into Video and Gain a Global Presence - Beth L...
Learn How to Expand Your Brand into Video and Gain a Global Presence - Beth L...
 
You tube for business 2012
You tube for business 2012You tube for business 2012
You tube for business 2012
 
Video marketing - The whats, whys and wheres
Video marketing - The whats, whys and wheresVideo marketing - The whats, whys and wheres
Video marketing - The whats, whys and wheres
 
Grommet_VideoEcommerce
Grommet_VideoEcommerceGrommet_VideoEcommerce
Grommet_VideoEcommerce
 
Youtube-PPT.ppt
Youtube-PPT.pptYoutube-PPT.ppt
Youtube-PPT.ppt
 
Video Marketing for Real Estate
Video Marketing for Real Estate Video Marketing for Real Estate
Video Marketing for Real Estate
 
Estate Agent Presentation (1)
Estate Agent Presentation (1)Estate Agent Presentation (1)
Estate Agent Presentation (1)
 
Real time marketing talia
Real time marketing  taliaReal time marketing  talia
Real time marketing talia
 
Video Marketing & YouTube with Lou Bortone
Video Marketing & YouTube with Lou BortoneVideo Marketing & YouTube with Lou Bortone
Video Marketing & YouTube with Lou Bortone
 
Leveraging Youtube To Drive Ecommerce
Leveraging Youtube To Drive EcommerceLeveraging Youtube To Drive Ecommerce
Leveraging Youtube To Drive Ecommerce
 
Video Makes The Marketing Star - OFEA 2018
Video Makes The Marketing Star - OFEA 2018Video Makes The Marketing Star - OFEA 2018
Video Makes The Marketing Star - OFEA 2018
 
How to get 6.8 million views on YouTube
How to get 6.8 million views on YouTubeHow to get 6.8 million views on YouTube
How to get 6.8 million views on YouTube
 
Driving Revenue with Web Video for Business
Driving Revenue with Web Video for BusinessDriving Revenue with Web Video for Business
Driving Revenue with Web Video for Business
 
TAFE 2018 - Video Makes a Marketing Star
TAFE 2018 - Video Makes a Marketing StarTAFE 2018 - Video Makes a Marketing Star
TAFE 2018 - Video Makes a Marketing Star
 
Edinayoutubeonly HSA
Edinayoutubeonly HSAEdinayoutubeonly HSA
Edinayoutubeonly HSA
 
Stand out on Social Media Barnstaple
Stand out on Social Media  BarnstapleStand out on Social Media  Barnstaple
Stand out on Social Media Barnstaple
 
VPV TOYAM
VPV TOYAMVPV TOYAM
VPV TOYAM
 

More from FitMarketing

Dan bischoff imslc slides
Dan bischoff imslc slidesDan bischoff imslc slides
Dan bischoff imslc slides
FitMarketing
 
IMSLC: Marketing to Suspicious Audience (Kaela Gardner from Reddit)
IMSLC: Marketing to Suspicious Audience (Kaela Gardner from Reddit)IMSLC: Marketing to Suspicious Audience (Kaela Gardner from Reddit)
IMSLC: Marketing to Suspicious Audience (Kaela Gardner from Reddit)
FitMarketing
 
How to measure social media with meaning
How to measure social media with meaningHow to measure social media with meaning
How to measure social media with meaning
FitMarketing
 
Cheyenne Carroll #IMSLC: The Art & Science of the Offer
Cheyenne Carroll #IMSLC: The Art & Science of the OfferCheyenne Carroll #IMSLC: The Art & Science of the Offer
Cheyenne Carroll #IMSLC: The Art & Science of the Offer
FitMarketing
 
Nick's presentation
Nick's presentationNick's presentation
Nick's presentation
FitMarketing
 
Fire Your SEO Agency
Fire Your SEO AgencyFire Your SEO Agency
Fire Your SEO Agency
FitMarketing
 
Owen's presentation
Owen's presentationOwen's presentation
Owen's presentation
FitMarketing
 
Brooks forester presentation inbound slc
Brooks forester presentation inbound slc Brooks forester presentation inbound slc
Brooks forester presentation inbound slc
FitMarketing
 
Dominate Google in 2014 and Beyond
Dominate Google in 2014 and BeyondDominate Google in 2014 and Beyond
Dominate Google in 2014 and Beyond
FitMarketing
 
Garrett gee garrett-gee-fm
Garrett gee  garrett-gee-fmGarrett gee  garrett-gee-fm
Garrett gee garrett-gee-fm
FitMarketing
 
Dominate Google in 2014 and Beyond (Back to the Future Style)
Dominate Google in 2014 and Beyond (Back to the Future Style)Dominate Google in 2014 and Beyond (Back to the Future Style)
Dominate Google in 2014 and Beyond (Back to the Future Style)
FitMarketing
 
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks ForesterInbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
FitMarketing
 
Master primerus linked in presentation draft 5 1-1
Master primerus linked in presentation draft 5 1-1Master primerus linked in presentation draft 5 1-1
Master primerus linked in presentation draft 5 1-1
FitMarketing
 

More from FitMarketing (13)

Dan bischoff imslc slides
Dan bischoff imslc slidesDan bischoff imslc slides
Dan bischoff imslc slides
 
IMSLC: Marketing to Suspicious Audience (Kaela Gardner from Reddit)
IMSLC: Marketing to Suspicious Audience (Kaela Gardner from Reddit)IMSLC: Marketing to Suspicious Audience (Kaela Gardner from Reddit)
IMSLC: Marketing to Suspicious Audience (Kaela Gardner from Reddit)
 
How to measure social media with meaning
How to measure social media with meaningHow to measure social media with meaning
How to measure social media with meaning
 
Cheyenne Carroll #IMSLC: The Art & Science of the Offer
Cheyenne Carroll #IMSLC: The Art & Science of the OfferCheyenne Carroll #IMSLC: The Art & Science of the Offer
Cheyenne Carroll #IMSLC: The Art & Science of the Offer
 
Nick's presentation
Nick's presentationNick's presentation
Nick's presentation
 
Fire Your SEO Agency
Fire Your SEO AgencyFire Your SEO Agency
Fire Your SEO Agency
 
Owen's presentation
Owen's presentationOwen's presentation
Owen's presentation
 
Brooks forester presentation inbound slc
Brooks forester presentation inbound slc Brooks forester presentation inbound slc
Brooks forester presentation inbound slc
 
Dominate Google in 2014 and Beyond
Dominate Google in 2014 and BeyondDominate Google in 2014 and Beyond
Dominate Google in 2014 and Beyond
 
Garrett gee garrett-gee-fm
Garrett gee  garrett-gee-fmGarrett gee  garrett-gee-fm
Garrett gee garrett-gee-fm
 
Dominate Google in 2014 and Beyond (Back to the Future Style)
Dominate Google in 2014 and Beyond (Back to the Future Style)Dominate Google in 2014 and Beyond (Back to the Future Style)
Dominate Google in 2014 and Beyond (Back to the Future Style)
 
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks ForesterInbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
 
Master primerus linked in presentation draft 5 1-1
Master primerus linked in presentation draft 5 1-1Master primerus linked in presentation draft 5 1-1
Master primerus linked in presentation draft 5 1-1
 

Recently uploaded

Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
rawlensproductionsco
 
Top 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with IntelisyncTop 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with Intelisync
nehapardhi711
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
InstBlast Marketing
 
Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi SundarAdvertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
sakthisundar2001
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
Vbout.com
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
omywaf
 
2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf
Sun.Lee
 
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best  “Add to Calendar”  Link Generator Tools (2024)3 Best  “Add to Calendar”  Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
Y
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
PratibhaShelake1
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
gokceyesilbas
 
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
Search Engine Journal
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
dqvc9xf1
 
Viapulsa - Content Strategist Assignment
Viapulsa - Content Strategist AssignmentViapulsa - Content Strategist Assignment
Viapulsa - Content Strategist Assignment
Amal Agung Cahyadi
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdfSocial Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
MichaelGiles34
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
Ed Shimp
 

Recently uploaded (20)

Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
 
Top 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with IntelisyncTop 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with Intelisync
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
 
Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi SundarAdvertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
 
2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf
 
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best  “Add to Calendar”  Link Generator Tools (2024)3 Best  “Add to Calendar”  Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
 
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
 
Viapulsa - Content Strategist Assignment
Viapulsa - Content Strategist AssignmentViapulsa - Content Strategist Assignment
Viapulsa - Content Strategist Assignment
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdfSocial Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdf
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
 

IMSLC: Turning YouTube Into a Revenue Channel (Christian Busath, Fruit Ninja)

  • 1. Turning YouTube Into a Revenue Channel By Sir* Christian Busath *Christian has not been officially knighted by Her Majesty the Queen of England. 1
  • 2. WAIT…SAY WHAT?! • 100 Hours of Video is Uploaded to YouTube EVERY SINGLE MINUTE of EVERY SINGLE DAY
  • 3. WAIT…SAY WHAT?! •144,000 Hours of Video Uploaded to YouTube in a single 24 hour period.
  • 5.
  • 7. A Brief History of the Tube • 2003 Google AdSense is created
  • 8. A Brief History of the Tube • 2003 Google AdSense is created • 2005 YouTube is born
  • 9. A Brief History of the Tube • 2003 Google AdSense is created • 2005 YouTube is born • 2006 YouTube is purchased by Google for $1.6 billion
  • 10. A Brief History of the Tube • 2003 Google AdSense is created • 2005 YouTube is born • 2006 YouTube is purchased by Google for $1.6 billion • 2007 YouTube Partnership Program in place
  • 12. AdSense? • CPM (Cost Per Thousand)
  • 13. AdSense? • CPM (Cost Per Thousand) • Potential Average Earning: $0.30 - $2.50 CPM
  • 14. AdSense? • CPM (Cost Per Thousand) • Potential Average Earning: $0.30 - $2.50 CPM • Top YouTubers PAE: $6.00 - $10.00 CPM
  • 15. AdSense? • CPM (Cost Per Thousand) • Potential Average Earning: $0.30 - $2.50 CPM • Top YouTubers PAE: $6.00 - $10.00 CPM • Top 1000 Channels earn upwards of $23K/Month
  • 16.
  • 17. Build & Keep an Audience
  • 18. Build & Keep an Audience • Create Incredible Content!
  • 19. Build & Keep an Audience • Create Incredible Content! • Be Consistent
  • 20. Build & Keep an Audience • Create Incredible Content! • Be Consistent • Collaborate
  • 22. Rise Above the Fog • 100 Minutes of Video Uploaded Every Minute!
  • 23. Rise Above the Fog • 100 Minutes of Video Uploaded Every Minute! • Sponsored Content Cannot Be a COMMERCIAL
  • 25.
  • 26. Rise Above the Fog • 100 Minutes of Video Uploaded Every Minute! • Sponsored Content Cannot Be a COMMERCIAL • MARKET MARKET MARKET MARKET MARKET
  • 28. Serious Stats • According to ComScore 90% of online shoppers found that video featuring products significantly helped in purchasing decisions. • Retailers that use video that features products report that they sell more than products with no video.
  • 29. Serious Stats • According to Online Publishers Association 80% of Internet users can recall a video ad they saw in the last 30 days. • 26% Looked for more information. • 22% visited the website named in the ad. • 15% visited the company represented in the video ad. • 12% purchased the specific product featured in the ad. • 64% online video users actually buy a product on an online retail store after watching an online video and stay an average of 2 minutes longer on the site than those who don’t view the online video.
  • 30. Serious Stats • According to Dr. James McQuivey of Forrester Research: To achieve in print the affects of a one minute video you would have to write 1.8 million words. • 3,600 Typical web pages • 150 days of writing