Dominate Google in 2014 and Beyond

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Back to the Future from Chris Kilbourn and Fit Marketing

Published in: Technology, News & Politics
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  • No more crappy content.
  • No more crappy content.
  • No more crappy content.
  • No more crappy content.
  • No more crappy content.
  • No more crappy content.
  • No more crappy content.
  • No more crappy content.
  • No more crappy content.
  • No more crappy content.
  • To do this, become a popular author- write great content on great websites and become popular on Google +
  • Dominate Google in 2014 and Beyond

    1. 1. MANY SEOs DIDN’T LISTEN
    2. 2. NOW, THEY’RE LISTENING
    3. 3. GOING BACK TO THE BASICS START WITH THE END IN MIND •Sales •Leads •Referrals •Repeat Purchases •Brand Sentiment & Awareness
    4. 4. IMAGINE WE INVENTED THIS
    5. 5. KNOW YOUR CUSTOMER
    6. 6. CREATE LOVABLE STUFF
    7. 7. MOVING BACK TO THE PRESENT CREATE WORLD-CLASS CONTENT BUILD RELATIONSHIPS w/ 800 lb Gorillas REPAIR PAST MISTAKES MOVING FORWARD2014 TRENDS
    8. 8. CREATE WORLD-CLASS CONTENT
    9. 9. 1. Find Content Opportunities
    10. 10. 2. Creating World-Class Content
    11. 11. 3. Promote World-Class Content
    12. 12. BUILD RELATIONSHIPS WITH 800 lb. GORILLAS
    13. 13. 1. Collect information
    14. 14. 2. Measure Authority with Moz
    15. 15. 3. Manage Outreach in BuzzStream
    16. 16. 4. Send and A/B Test Your Emails • • • • • • • • Open-worthy title Friendly & fun intro Personalised reference Compliment Brief purpose of email Call to action Targeted and to the point No links or spam
    17. 17. REPAIRING PAST MISTAKES
    18. 18. 1. Check for Penalties
    19. 19. 2. Assess Your Risk
    20. 20. 3. Remove & Disavow Bad Links
    21. 21. MOVING FORWARD2014 TRENDS
    22. 22. 1. Mobile Optimization
    23. 23. 2. Social Signals
    24. 24. 3. Schema Markup & Rich Snippets Do this.
    25. 25. 4. Authorship Metrics (Author Rank)
    26. 26. Chris Kilbourn | @chriskilbourn chris.kilbourn@fitmarketing.com http://bit.ly/dominate-google-in-2014-and-beyond

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