This document provides guidance on safely and effectively using LinkedIn for professional networking and business development. It outlines how to set up a LinkedIn profile, best practices for completing your profile and engaging with connections, and important information on ethics and professional conduct when using social media. Specifically, the document advises attorneys to avoid including private contact information, misleading statements, or confidential client details in their profiles. It also warns against improper connections, uses of social media that could violate marketing rules or client confidentiality, or engaging in unethical behavior online. The overall message is that lawyers should leverage social networks judiciously and avoid any conduct that may compromise ethics standards.
This document discusses creating a social media policy for organizations and covers several key topics:
1. It provides an overview of a workshop on social media policy development that will cover culture change, case studies, and a Q&A session.
2. It then discusses the importance of developing a social media policy and addressing issues like personal versus organizational use of social media, lobbying guidelines, and networking policies.
3. It emphasizes that a policy alone is not enough and an organization must also foster a culture that supports social media use through leadership example and training. Policies should also stay updated over time.
Advancing Your Career through Professional NetworkingChris Frew
The document provides an overview of career networking, including basics, why it's important, where to network, tips for networking, and examples. Some key points are:
- Networking is a social method of creating opportunities through connections with similar people and is essential for success.
- It allows you to learn, build long-term relationships, ensure others know you, and leverage the knowledge of many over one.
- Good places to network include school, work, conferences, clubs, online networks like LinkedIn and Facebook.
- Effective networking involves having a plan, being prepared with an elevator pitch and materials, focusing on helping others, following up on connections, and developing communication skills.
The document discusses social media policies and guidelines for organizations. It emphasizes that social media staffing is about messaging and relationships, not just technology. Good social media staff should align with organizational culture, facilitate maximum use of tools, and extend the organization's brand while avoiding spam. The document also provides examples of social media policies from various organizations that address issues like branding, moderation, legal issues, and professional conduct of employees online.
Dc Bar Assn Social Media Legal Overview Suzanne TurnerSuzanne Turner
The document provides an overview of using social media for thought leadership as a law firm. It discusses how thought leadership can help position a firm's expertise and support strategic goals. It then outlines steps for developing a thought leadership plan including selecting an area of focus, establishing goals and tactics, and implementing the plan. The remainder of the document discusses various social media tools and best practices for lawyers, including maintaining an online presence, monitoring discussions, and engaging with other professionals while following ethical guidelines.
The document provides an overview of how non-profits can use LinkedIn as a social media platform. It discusses LinkedIn's large professional user base and how non-profits can connect with potential experts, volunteers, donors, and younger audiences. It reviews LinkedIn basics like connections and profiles, terms of use, etiquette, applications, and mobile/web tools. The document also briefly discusses LinkedIn Pro features and concludes by emphasizing listening to audiences and learning through practice on social media.
This presentation covers the question: "Why should I join LinkedIn?". Are you already a member of this social media platform? Then it will also help you to discover if you are using it on maximum. Full article can be found here: https://goo.gl/qq7Z7u
This document discusses creating a social media policy for organizations and covers several key topics:
1. It provides an overview of a workshop on social media policy development that will cover culture change, case studies, and a Q&A session.
2. It then discusses the importance of developing a social media policy and addressing issues like personal versus organizational use of social media, lobbying guidelines, and networking policies.
3. It emphasizes that a policy alone is not enough and an organization must also foster a culture that supports social media use through leadership example and training. Policies should also stay updated over time.
Advancing Your Career through Professional NetworkingChris Frew
The document provides an overview of career networking, including basics, why it's important, where to network, tips for networking, and examples. Some key points are:
- Networking is a social method of creating opportunities through connections with similar people and is essential for success.
- It allows you to learn, build long-term relationships, ensure others know you, and leverage the knowledge of many over one.
- Good places to network include school, work, conferences, clubs, online networks like LinkedIn and Facebook.
- Effective networking involves having a plan, being prepared with an elevator pitch and materials, focusing on helping others, following up on connections, and developing communication skills.
The document discusses social media policies and guidelines for organizations. It emphasizes that social media staffing is about messaging and relationships, not just technology. Good social media staff should align with organizational culture, facilitate maximum use of tools, and extend the organization's brand while avoiding spam. The document also provides examples of social media policies from various organizations that address issues like branding, moderation, legal issues, and professional conduct of employees online.
Dc Bar Assn Social Media Legal Overview Suzanne TurnerSuzanne Turner
The document provides an overview of using social media for thought leadership as a law firm. It discusses how thought leadership can help position a firm's expertise and support strategic goals. It then outlines steps for developing a thought leadership plan including selecting an area of focus, establishing goals and tactics, and implementing the plan. The remainder of the document discusses various social media tools and best practices for lawyers, including maintaining an online presence, monitoring discussions, and engaging with other professionals while following ethical guidelines.
The document provides an overview of how non-profits can use LinkedIn as a social media platform. It discusses LinkedIn's large professional user base and how non-profits can connect with potential experts, volunteers, donors, and younger audiences. It reviews LinkedIn basics like connections and profiles, terms of use, etiquette, applications, and mobile/web tools. The document also briefly discusses LinkedIn Pro features and concludes by emphasizing listening to audiences and learning through practice on social media.
This presentation covers the question: "Why should I join LinkedIn?". Are you already a member of this social media platform? Then it will also help you to discover if you are using it on maximum. Full article can be found here: https://goo.gl/qq7Z7u
Helping law firms understand the key benefits of LinkedIn. What you should be doing and what not to do!
This quick deck will show you some key areas and features to use within LinkedIn
Chicago Bar Association Presentation: The Social You - Position Yourself for ...Jason Baumann
These slides are from the upcoming Boxless Media presentation to the Chicago Bar Association - for CLE credit. We will discuss how to use social media to build a personal brand that will help you stand out in a crowded market of job applicants.
Social media background checks policy developmentMike McCarty
Social Media has exploded in recent years and employers realize that social media background checks should be an important part of their hiring process. However, this can be a legal minefield. Join Safe Hiring Solutions CEO and attorney Steve Koers for a look at social media background checks policy development.
This document discusses the growing use of social networking sites for both personal and professional purposes. It provides statistics from surveys that found 45% of employers use social networking sites to research job candidates, up from 22% the previous year. The document outlines benefits of using social networking sites such as LinkedIn, Facebook, Twitter, and Plaxo to build professional connections, find employees and business partners, manage one's professional reputation and brand, and stay informed about industry news and trends. It also provides tips for using social networking sites safely and effectively in a professional context.
Darim Online: Facebook Staffing And PoliciesLisa Colton
The document discusses policies for employee use of social media, particularly Facebook. It provides guidelines for organizations to consider, including starting from a place of trust, addressing social media in guidelines rather than strict policies, and educating employees. Case studies from the Foundation for Jewish Camp and BBYO are presented, showing sample social media policy text. Attributes of a good social media staffer and the importance of cultural alignment, brand representation, and facilitation skills are also covered.
The document provides an overview of social media and how it can benefit businesses, discussing what social media is, why it matters for businesses, and which social media platforms may be most suitable for different business needs. It then focuses on LinkedIn, explaining how to set up an account and profile, build a network, get recommendations, use groups and jobs features, and customize settings. The document also briefly discusses other social media applications, tools, and mobile access.
This document provides information on using social networks, particularly LinkedIn, for job seeking. It discusses why networking is important, gives an overview of LinkedIn and its benefits for job searching, and provides tips for using LinkedIn such as creating a professional profile, connecting with contacts, joining groups, regularly updating status, and conducting research.
Find Info on Social Networks for Job Seekersbizcareer
Join us as we explore ways you may social network your way to a job. By the end of this program you will be introduced to popular websites like LinkedIn and Meetup. You will learn to maximize social networking strategies that can lead to a job.
This document discusses integrating social media into a law practice. It provides examples of major social media platforms for lawyers like Twitter, Facebook, LinkedIn and YouTube. It outlines reasons to use social media like establishing brand, sharing expertise, and informing clients of events. The document discusses social media etiquette and what not to post. It covers ethical considerations regarding advertising rules and comments from the Bar on blogs, status updates and landing pages. Finally, it examines examples from LinkedIn and cautions about potential violations of disciplinary rules regarding comparisons and confidentiality.
This document discusses different types of social media users and how to use LinkedIn effectively. It identifies three types of social media users: passive users who sign up but don't engage, active users who use it for networking and business purposes, and others. It provides tips for using LinkedIn to stay updated, network, and find jobs. The document emphasizes engaging others as a subject matter expert and using LinkedIn to promote your business through your profile, groups, questions and answers.
Introduction to Social Media for Employer Engagement and Work with Job SeekersMichele Martin
This document discusses employer use of social media for recruitment and engagement with job seekers. It provides an overview of popular social media platforms like LinkedIn, Facebook, and Twitter and how they can be used positively for job searching. Key points include how employers are using social media to research candidates, the importance of curating an online professional presence, and specific features of LinkedIn that are useful for professional networking, such as connecting with contacts, following companies, and joining industry groups.
The document provides tips on using LinkedIn to promote startups and personal brands. It notes that LinkedIn is the largest collection of trust agents and one startup raised $230,000 solely through LinkedIn. It emphasizes that personal branding is important for startup owners to build credibility and trust as they typically lack client references and track records. It encourages growing your LinkedIn network, completing your profile, creating a company page to acquire followers, and engaging with followers to influence them over time and build your startup brand.
Social Selling for Small Business 5 Easy Steps to Convert LinkedIn Connecti...Social Jack
The document outlines 5 easy steps for small businesses to use social selling on LinkedIn to generate new sales, including completing your profile, adding connections, posting valuable content, engaging with your network's activity, and participating in groups. It provides tips for each step and statistics on LinkedIn's large user base and growth to emphasize the opportunity social networks provide for small businesses. The presentation encourages participants to improve their LinkedIn profiles and engage in social conversations to provide value to their connections.
The document discusses business networking principles in the age of social media. It outlines that some core networking principles remain important, such as understanding the strength of weak ties, investing in your network, knowing important connectors, and linking your personal brand to your network. However, new technologies now provide powerful tools to more easily connect, build your brand, and nurture relationships. The document provides tips for using social media effectively, including getting involved in groups, maintaining a strong online profile, selectively endorsing others, and continuing real-world networking alongside digital connections.
Presentation on the effect of social media on crime to the Junior Chamber International's Coconut Grove Chapter. The presentation addresses how professionals use social media to promote their practice, and how police are using social media to prosecute criminals.
This document discusses the advantages and proper use of social media for law students. It addresses what platforms like Facebook, Twitter and LinkedIn are used for and who uses them. The key advantages of social media for legal professionals are networking, self-promotion and staying informed. The document emphasizes establishing an online presence through hashtags, retweets and engaging content. It provides social media etiquette tips and recommends following legal academics and organizations online. Overall, the document encourages law students to consider using social media for career development and connectivity within the legal field.
Using LinkedIn Answers, the introduction function, who's viewed my profile, benefits of joining Groups, LinkedIn Etiquette, how to manage your network in 5 minutes a day.
Unlock the full potential of your LinkedIn profile and get real results with these expert tips from lawyer, practice management consultant, and author of "LinkedIn in One Hour for Lawyers," Allison Shields. Use LinkedIn as a tool to build your reputation and showcase your expertise so you can stay “top of mind” with your network and grow your practice.
The document provides tips on using social media and online networking for your job search. It recommends connecting with recruiters, following target companies, and establishing an online presence on LinkedIn, Twitter, Facebook and other sites. Key actions include completing your profile, building your network, joining relevant groups, researching companies, and engaging with recruiters and potential employers online. The document emphasizes managing your online reputation and brand to facilitate opportunities in your job search.
Attorney Marketing (Ads, Social Media) / The Cloud - Concerns for LawyersJennifer Ellis, JD, LLC
Jennifer Ellis presented on online marketing and cloud computing for lawyers, including important ethical considerations. She discussed how lawyers must be competent with relevant technologies per Rule 1.1, including understanding risks and benefits. Lawyers should educate themselves on appropriate technologies for their practice and properly manage any risks. When using tools like social media, lawyers must follow advertising rules and ensure communications are not false or misleading. The cloud provides benefits but lawyers must vet providers carefully to ensure client confidentiality and data security are maintained.
Helping law firms understand the key benefits of LinkedIn. What you should be doing and what not to do!
This quick deck will show you some key areas and features to use within LinkedIn
Chicago Bar Association Presentation: The Social You - Position Yourself for ...Jason Baumann
These slides are from the upcoming Boxless Media presentation to the Chicago Bar Association - for CLE credit. We will discuss how to use social media to build a personal brand that will help you stand out in a crowded market of job applicants.
Social media background checks policy developmentMike McCarty
Social Media has exploded in recent years and employers realize that social media background checks should be an important part of their hiring process. However, this can be a legal minefield. Join Safe Hiring Solutions CEO and attorney Steve Koers for a look at social media background checks policy development.
This document discusses the growing use of social networking sites for both personal and professional purposes. It provides statistics from surveys that found 45% of employers use social networking sites to research job candidates, up from 22% the previous year. The document outlines benefits of using social networking sites such as LinkedIn, Facebook, Twitter, and Plaxo to build professional connections, find employees and business partners, manage one's professional reputation and brand, and stay informed about industry news and trends. It also provides tips for using social networking sites safely and effectively in a professional context.
Darim Online: Facebook Staffing And PoliciesLisa Colton
The document discusses policies for employee use of social media, particularly Facebook. It provides guidelines for organizations to consider, including starting from a place of trust, addressing social media in guidelines rather than strict policies, and educating employees. Case studies from the Foundation for Jewish Camp and BBYO are presented, showing sample social media policy text. Attributes of a good social media staffer and the importance of cultural alignment, brand representation, and facilitation skills are also covered.
The document provides an overview of social media and how it can benefit businesses, discussing what social media is, why it matters for businesses, and which social media platforms may be most suitable for different business needs. It then focuses on LinkedIn, explaining how to set up an account and profile, build a network, get recommendations, use groups and jobs features, and customize settings. The document also briefly discusses other social media applications, tools, and mobile access.
This document provides information on using social networks, particularly LinkedIn, for job seeking. It discusses why networking is important, gives an overview of LinkedIn and its benefits for job searching, and provides tips for using LinkedIn such as creating a professional profile, connecting with contacts, joining groups, regularly updating status, and conducting research.
Find Info on Social Networks for Job Seekersbizcareer
Join us as we explore ways you may social network your way to a job. By the end of this program you will be introduced to popular websites like LinkedIn and Meetup. You will learn to maximize social networking strategies that can lead to a job.
This document discusses integrating social media into a law practice. It provides examples of major social media platforms for lawyers like Twitter, Facebook, LinkedIn and YouTube. It outlines reasons to use social media like establishing brand, sharing expertise, and informing clients of events. The document discusses social media etiquette and what not to post. It covers ethical considerations regarding advertising rules and comments from the Bar on blogs, status updates and landing pages. Finally, it examines examples from LinkedIn and cautions about potential violations of disciplinary rules regarding comparisons and confidentiality.
This document discusses different types of social media users and how to use LinkedIn effectively. It identifies three types of social media users: passive users who sign up but don't engage, active users who use it for networking and business purposes, and others. It provides tips for using LinkedIn to stay updated, network, and find jobs. The document emphasizes engaging others as a subject matter expert and using LinkedIn to promote your business through your profile, groups, questions and answers.
Introduction to Social Media for Employer Engagement and Work with Job SeekersMichele Martin
This document discusses employer use of social media for recruitment and engagement with job seekers. It provides an overview of popular social media platforms like LinkedIn, Facebook, and Twitter and how they can be used positively for job searching. Key points include how employers are using social media to research candidates, the importance of curating an online professional presence, and specific features of LinkedIn that are useful for professional networking, such as connecting with contacts, following companies, and joining industry groups.
The document provides tips on using LinkedIn to promote startups and personal brands. It notes that LinkedIn is the largest collection of trust agents and one startup raised $230,000 solely through LinkedIn. It emphasizes that personal branding is important for startup owners to build credibility and trust as they typically lack client references and track records. It encourages growing your LinkedIn network, completing your profile, creating a company page to acquire followers, and engaging with followers to influence them over time and build your startup brand.
Social Selling for Small Business 5 Easy Steps to Convert LinkedIn Connecti...Social Jack
The document outlines 5 easy steps for small businesses to use social selling on LinkedIn to generate new sales, including completing your profile, adding connections, posting valuable content, engaging with your network's activity, and participating in groups. It provides tips for each step and statistics on LinkedIn's large user base and growth to emphasize the opportunity social networks provide for small businesses. The presentation encourages participants to improve their LinkedIn profiles and engage in social conversations to provide value to their connections.
The document discusses business networking principles in the age of social media. It outlines that some core networking principles remain important, such as understanding the strength of weak ties, investing in your network, knowing important connectors, and linking your personal brand to your network. However, new technologies now provide powerful tools to more easily connect, build your brand, and nurture relationships. The document provides tips for using social media effectively, including getting involved in groups, maintaining a strong online profile, selectively endorsing others, and continuing real-world networking alongside digital connections.
Presentation on the effect of social media on crime to the Junior Chamber International's Coconut Grove Chapter. The presentation addresses how professionals use social media to promote their practice, and how police are using social media to prosecute criminals.
This document discusses the advantages and proper use of social media for law students. It addresses what platforms like Facebook, Twitter and LinkedIn are used for and who uses them. The key advantages of social media for legal professionals are networking, self-promotion and staying informed. The document emphasizes establishing an online presence through hashtags, retweets and engaging content. It provides social media etiquette tips and recommends following legal academics and organizations online. Overall, the document encourages law students to consider using social media for career development and connectivity within the legal field.
Using LinkedIn Answers, the introduction function, who's viewed my profile, benefits of joining Groups, LinkedIn Etiquette, how to manage your network in 5 minutes a day.
Unlock the full potential of your LinkedIn profile and get real results with these expert tips from lawyer, practice management consultant, and author of "LinkedIn in One Hour for Lawyers," Allison Shields. Use LinkedIn as a tool to build your reputation and showcase your expertise so you can stay “top of mind” with your network and grow your practice.
The document provides tips on using social media and online networking for your job search. It recommends connecting with recruiters, following target companies, and establishing an online presence on LinkedIn, Twitter, Facebook and other sites. Key actions include completing your profile, building your network, joining relevant groups, researching companies, and engaging with recruiters and potential employers online. The document emphasizes managing your online reputation and brand to facilitate opportunities in your job search.
Attorney Marketing (Ads, Social Media) / The Cloud - Concerns for LawyersJennifer Ellis, JD, LLC
Jennifer Ellis presented on online marketing and cloud computing for lawyers, including important ethical considerations. She discussed how lawyers must be competent with relevant technologies per Rule 1.1, including understanding risks and benefits. Lawyers should educate themselves on appropriate technologies for their practice and properly manage any risks. When using tools like social media, lawyers must follow advertising rules and ensure communications are not false or misleading. The cloud provides benefits but lawyers must vet providers carefully to ensure client confidentiality and data security are maintained.
Social media for lawyers by Jason Elias eliasrecruitment.com and bulletpoints...Jason Elias
This document provides tips for lawyers on using social media. It recommends focusing social media efforts on LinkedIn as the leading professional network. It outlines how lawyers can use social media to stay informed in their field, attract and brand themselves to clients, attract potential employees, expand their referral network, keep up with competitors, and find employment opportunities. Specific tips include completing profiles, joining groups, posting valuable content, and using recommendations to differentiate their expertise and services. The overall aim is to become known, liked and trusted online.
This document provides tips for lawyers on using social media. It recommends focusing social media efforts on LinkedIn as the most useful and credible professional network. It outlines how lawyers can use social media to stay informed in their field, attract and research clients, develop their personal and company brand, attract potential employees, expand their referral network, and keep up with competition. Specific tips include completing profiles, joining groups, posting valuable content, and using social media to both market legal services and find new career opportunities.
Linkedin for business - how businesses can use LinkedInSymphony3
An overview of how LinkedIn can be used for business. Delivered to managers, owners and employees at Manufacturing companies through the South East Business Network based in Dandenong, Victoria, Australia
Looking beyond the CV: Developing a LinkedIn ProfileSue Beckingham
Looking beyond the CV: Developing a LinkedIn profile and understanding how social media is used in a professional context within workplace and by prospective employers.
Building Your Legal Career With Social Media Toolsalinwagnerlahmy
This document discusses how to build a legal career using social media. It emphasizes the importance of developing a strong online profile that highlights your expertise and differentiates you from others. The profile should include details about your work experience, publications, interests and demonstrate your active involvement in professional networks and organizations. The document also stresses regularly engaging with your network by participating in discussions, sharing relevant content and maintaining relationships over time. Building an online presence and network is a crucial part of developing your personal brand as a legal professional.
LinkedIn is one the greatest tools available for professionals today. This webinar focused on how to maximize LinkedIn so that you move it from being a static resume repository to a career management tool – whether seeking advancement inside an organization or outside through a new job. This slide share illustrates some key features so you know more about how to successfully use LinkedIn.
Don’t have a social media policy? So essentially, anyone in the organization can say and do whatever they want? It’s time for some guidelines!
While social media is about free and open conversations online, your organization still needs to have some thoughts to paper on how to manage the online sphere. How do you distinguish between personal and professional personas online? What things are appropriate and what isn’t? What about privacy concerns? Join this session to learn more about what your organization can do to make social media work for you.
Attendees Will Walk Away With:
• Knowledge of the types of social media issues requiring policies
• Templates on writing your own social media policy for your organization
• Tips on implementing the policies effectively
Don’t have a social media policy? So essentially, anyone in the organization can say and do whatever they want? It’s time for some guidelines!
While social media is about free and open conversations online, your organization still needs to have some thoughts to paper on how to manage the online sphere. How do you distinguish between personal and professional personas online? What things are appropriate and what isn’t? What about privacy concerns? Join this session to learn more about what your organization can do to make social media work for you.
Attendees Will Walk Away With:
• Knowledge of the types of social media issues requiring policies
• Templates on writing your own social media policy for your organization
• Tips on implementing the policies effectively
Your online reputation is an important part of your job search and should be consistent with how employers see you. You should be aware of what information about you is publicly available online and ensure only positive information could be found. Take steps to protect your online image by adjusting privacy settings, removing unprofessional content, and building a professional online presence on platforms like LinkedIn and your own website to represent your accomplishments and interests. Maintaining control over your online identity can help make a good first impression on potential employers.
Social Networking and Your Cleared Job SearchClearedJobs.Net
This document provides tips for using social networking to enhance a cleared job search. It recommends connecting with recruiters, companies, and former colleagues on LinkedIn, following target companies and recruiters on Twitter, and maintaining an online presence through social media profiles. The key activities highlighted are researching companies online, joining relevant groups, getting endorsements and recommendations, and networking to expand your reach and opportunities. Maintaining an online brand and controlling your online reputation is also emphasized.
The document provides an overview of using LinkedIn and Twitter for social media and business purposes. It discusses how LinkedIn can be used to manage clients, generate referrals, find new clients, and more. It recommends essential LinkedIn activities like maintaining a complete profile, connecting regularly, and joining relevant groups. The document also discusses how Twitter can be used for disseminating information, communicating with customers, and building relationships, and it provides tips for building an audience on Twitter through strategies like creating valuable content, engaging in conversations, and using exclusive promotions.
LinkedIn is a social media platform for professional networking. It allows users to connect with colleagues, find jobs, and expand their professional network. The document provides tips for creating an effective LinkedIn profile, including adding a professional photo, comprehensive experience and education sections, and requesting recommendations. It also outlines how to build connections, use features like endorsements, and maintain privacy and security settings.
The document provides guidance on using social media for job searching. It discusses how the hiring environment has changed with more competition and internal hiring. It emphasizes researching target companies on Google and LinkedIn, expanding one's network on LinkedIn, and using social media to communicate one's personal brand and find job leads. Tools like Gmail, Google Drive and Calendar are recommended for organizing the job search process.
Don't have a social media policy? So essentially, anyone in the organization can say and do whatever they want? It’s time for some guidelines!
While social media is about free and open conversations online, your organization still needs to have some thoughts to paper on how to manage the online sphere. How do you distinguish between personal and professional personas online? What things are appropriate and what isn't? What about privacy concerns? Join this session to learn more about what your organization can do to make social media work for you.
Attendees Will Walk Away With:
- Knowledge of the types of social media issues requiring policies
- Templates on writing your own social media policy for your organization
- Tips on implementing the policies effectively
10 Simple Steps For Creating A Social Media Strategy V2Natalie Alesi
The document provides 10 steps for creating a social media strategy for law firms: 1) Define why the firm wants to use social media; 2) Define the target audience; 3) Start with one channel, such as LinkedIn; 4) Ensure lawyers have complete LinkedIn profiles; 5) Consider creating a law firm Facebook page or using profiles for business development; 6) Understand commonly used tools like blogs, Google+, YouTube and management tools; 7) Schedule social media activities on calendars and set browser tabs; 8) Listen to others, be consistent and engage in conversations without being salesy; 9) Refer to resources and examples from experts; 10) Join the authors' social media communities for lawyers.
How To Use Linkedin And Make It Work For YouD. Yang
This document provides guidance on using LinkedIn effectively. It discusses:
1. Using LinkedIn to build your professional network, find people and opportunities, and control your online brand.
2. Key steps like completing your profile, connecting with others, joining groups, and positioning yourself as an expert to increase your online visibility.
3. How searching companies rather than just jobs can provide insights and connections to help advance your career.
This document discusses how social media can help or hurt your job search and provides tips for using social networks strategically. It recommends completing all online profiles with consistent professional information, building a network by connecting with others, researching target companies, and customizing your LinkedIn profile to highlight relevant qualifications and experience. Employers may check social media to assess a candidate's communication skills, qualifications, and fit with company culture, so candidates should ensure their online presence reflects positively.
Similar to Master primerus linked in presentation draft 5 1-1 (20)
This document discusses Dan Bischoff's experience in marketing and content marketing. It provides two case studies where Dan helped increase traffic and revenue through content marketing strategies. It also cites statistics on the growth of content marketing and why many marketers are still failing at it. The document argues that successful content marketing requires having the right team and processes in place to create, manage, and publish content on an ongoing basis.
IMSLC: Ecommerce SEO for 2015 (Dave Bascom from Fit Marketing)FitMarketing
If your site isn't showing up on the first page of Google when your potential customers search for your the products you sell, you might as well be invisible--because nobody will find you. Dave Bascom, President and CEO at Fit Marketing, explains how to optimize your ecommerce store for maximum Google juice.
Dave's been doing the SEO thing since 1998, and he has worked with hundreds of ecommerce sites, from small mom-and-pop businesses to big names like Dell and Volkswagen. He will walk you through must-do tips to maximize your organic search rankings in the post-Panda, post-Penguin world of SEO.
IMSLC: Turning YouTube Into a Revenue Channel (Christian Busath, Fruit Ninja)FitMarketing
100 minutes of video is uploaded to YouTube every minute - which means competition is high and viewer loyalty is low. Christian Busath, star of the viral Fruit Ninja in Real Life video, shares his insights into how to build and keep an audience on YouTube through creating incredible content, being consistent, and collaborating.
IMSLC: Marketing to Suspicious Audience (Kaela Gardner from Reddit)FitMarketing
Reddit is a powerful yet underrated way for companies to reach their specific target market. Kaela discusses how Reddit can be used to reach the audience that matters most.
How to measure social media with meaningFitMarketing
Social media metrics are menaingless without proper context. Alison Herzog, Social Media Director at FamilySearch, explains how to tie various metrics with the corresponding stage the potential customer is at.
Cheyenne Carroll #IMSLC: The Art & Science of the OfferFitMarketing
The document discusses creating the perfect offer to potential customers by focusing on their needs and matching content to their buying cycle. It recommends understanding buyers, their problems, interests and decision process. The buying cycle has awareness, consideration and decision stages requiring different content like guides, checklists or pricing info. Offers should be positioned with landing pages and forms to capture leads.
The document provides an overview of inbound marketing and how to get started with it. It defines inbound marketing as marketing that people love by creating helpful content and understanding customer needs rather than interruptive ads. It explains that the customer is in control now and marketers need to provide value, not just ads. It then outlines the key components of an inbound marketing strategy including understanding the buyer's journey, creating content for the awareness, consideration and decision stages, and using email automation to nurture leads over time. Finally, it offers several free resources for attendees to learn more about inbound marketing.
The document discusses how SEO should be viewed as a company-wide mindset rather than the work of a single department. It suggests focusing on creating high-quality content, engaging with influencers on social media, and increasing social media engagement as non-SEO tactics that can still boost website rankings. Even without SEO benefits, these strategies provide direct traffic, additional exposure, and increased leads or sales.
This document discusses the power of YouTube marketing. It notes that YouTube has over 1 billion monthly users and is the second largest search engine. It highlights how Orabrush, with a marketing budget 1/100th the size of Pepsi or Old Spice, was able to generate hundreds of millions of views for its videos. The document then outlines Orabrush's YouTube marketing funnel and shows how testing many video, landing page, and price point variations helped optimize its campaign and revenue over time.
The document discusses the power of storytelling in inbound marketing. It provides research showing that stories are powerful because they activate the same neural pathways as experiences. The document then outlines three keys to effective storytelling in inbound marketing: 1) Know your buyer personas, 2) Solve their problems, and 3) Be consistent and authentic. It emphasizes the importance of understanding personas, creating content to solve their problems, and maintaining consistency and transparency.
The document summarizes Brooks Forester's experience on The Bachelorette reality TV show and lessons learned from promoting himself as an influencer afterwards. It includes highlights of his website, social media profiles, fan pages and testimonials. The conclusion lists key takeaways such as being bold, having a plan for after the show, and rewarding attentive followers.
This document provides SEO strategies and recommendations for 2014. It suggests focusing on creating world-class content, building relationships with influential websites, and repairing any past SEO mistakes. Specific tactics recommended include optimizing content for mobile, using social signals and schema markup, and monitoring authorship metrics. The overall message is that SEOs should go back to basics by focusing on quality content and outreach.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
Dominate Google in 2014 and Beyond (Back to the Future Style)FitMarketing
The document provides tips for dominating Google in 2014 and beyond. It recommends starting with the end goal in mind such as sales, leads, and brand awareness. Key strategies include creating world-class content, building relationships with influential websites, repairing past SEO mistakes, optimizing for mobile, using social signals and schema markup, and improving authorship metrics. The document was presented by Chris Kilbourn, VP of Strategy at Fit Marketing.
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks ForesterFitMarketing
INBOUND 2013 presentation by Dave, Owen and Brooks from Fit Marketing. This is a presentation about how Fit utilized video and social media to get exposure for their company when Fit sales rep, Brooks Forester, was on ABC's The Bachelorette.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
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The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
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Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
JavaLand 2024: Application Development Green Masterplan
Master primerus linked in presentation draft 5 1-1
1. What Not to Share In Social Media
PRACTICAL STEPS TO MAKING LINKEDIN A POWERFUL BUSINESS DEVELOPMENT TOOL
Sponsored by the Primerus Marketing Partners & Staff Section
3. How to Set Up a LinkedInAccount
It’s Easy!
• Visit LinkedIn.com
• Enter name, email, and create a password OR respond to an email
request from a contact
• Is it worth it to upgrade to LinkedIn Premium?
Benefits of Joining LinkedIn
• Allows you to connect with business professionals – past, present,
and future
• Acquire & Share Expertise
• Manage your contacts and control your online bio
4. Best Practices
• Complete profile (all categories with
pictures)—be brief, clear and
approachable—find an original
picture, and link to your firm page
• When you are researching a company,
find them on LinkedIn; leverage the
people who you know at the company,
and secondary connections (people
you know, who know people there)
• Attorneys should be cautious when
using the email finder tool, as it may
send an invite to the wrong competitor
or a sensitive client
5. What NOT to Include in Your Profile
• Any contact information you are not
comfortable having your contacts see
• Anything that even begins to stray from
the truth or that might violate client
confidentiality
• Anything you wouldn’t want fellow
colleagues—current, former, or
future—to know.
6. Criteria to connect
It’s a personal decision depending on your position and priorities
How NOT to connect without being a . . .
• ―Ignore‖ button
• Respond tactfully
Get Connected
7. • Tune into your network - Read the email updates that
come from LinkedIn where your contacts' updates and position
changes are listed—that is an opportunity for offering
congratulations or comment
• Join Groups - Monitor dialogues in your groups and
comment where you can share your expertise, share interesting
and relevant information with your network and groups, initiate
new relationships
• Commenting and Sharing Updates - Interesting news
article, blog post, firm press releases, upcoming event, job
postings
Get Involved
8. What are they?
Should you do them?
• Check your state’s ethics rules
• Be careful not to violate client confidentiality
• If done intentionally, can be a great marketing tool
Recommendations and Endorsements
9. • Most importantly—use LinkedIn
to augment and enhance your
real world relationships. It
cannot replace them!
• Don't feel pressure to endorse
others or to accept invitations
when you are not inclined to
connect with people
• Engage with the content of
others
Most Importantly
10. • Professional Presence in
LinkedIn (96%), followed by
Facebook (22%) and Twitter
(6%)
• 41% of firms have policies about
lawyer/staff participation in
social networking, 30% about
blogging, 28% about Twitter
The Dangers and Pitfalls of
Ethics and Social Media
11. Whether judges and attorneys
may be linked on social
networking sites is undecided
in Louisiana; however, the
bench and bar are advised to
be mindful of the split in
authority, around the country,
as well as Rule 8.4(e) in
deciding whether to link to
each other
―Friending‖ Judges
12. • Violations of an attorney’s duty of candor (Rule 3.3) have been
exposed via social networking sites
• Rule 4.1 prohibits false statements of material fact avoid puffing
• Rule 8.4(c) provides that it is professional misconduct for a lawyer to
―[e]ngage in conduct involving dishonesty, fraud, deceit or
misrepresentation‖
• Using social networking sites as a litigation tool to gather intelligence
on opponents may violate Rules 4.1, 4.2 and 8.4
• Deceptive friending of opposing party
Beware of the Rules
13. • Talk about clients or their matters
• Talk to clients about their matters
• Run afoul of the marketing-related
Rules of Professional Conduct
• Engage in the unauthorized
practice of law
• Engage in conflicts of interest
• Give legal advice online
• Jeopardize your identity—protect it
• Make the wrong ―friends‖
What NOT to do When Using Social Media
14. • Think twice before you post
• Consider the rules of professional conduct application
• Use common sense
What TO do When Using Social Media
15. Social media use does not transform otherwise appropriate conduct
into something unethical. However, an attorney’s social networking
activities may implicate several of the rules of professional conduct in
the jurisdiction(s) in which the attorney is licensed to practice. See
Carolyn Elefant and Nicole Black, Social Media for Lawyers: The New
Frontier.
You must know your state’s rules.
Social Media Ethics
16. What Not to Share In Social Media
PRACTICAL STEPS TO MAKING LINKEDIN A POWERFUL BUSINESS DEVELOPMENT TOOL
Sponsored by the Primerus Marketing Partners & Staff Section
Editor's Notes
I am going to give a very basic overview of Linkedin today. Click Join Today.Respond to an email request from a contact – We have a few attorneys who signed up this way and didn’t even know it!Do I need to upgrade? For the average user, upgrading is generally not needed. Upgrade allows you to access enhanced tools for searching, seeing who’s viewed your profile, and job searching and posting. If those features are useful to you, upgrading is relatively simple, at a cost ranging from $19.95 to $74.95 per month.Remember: Like face-to-face networking, to get the most out of this networking tool, you have to actively participate in it!
Use 1st person and make it personal - Don’t just use a copy/paste of your website bio.Make sure to include a picture and it professional – as people see you in your daily environment. No sweat pants and beer. No family.
Avoid providing any contact information you’re not comfortable having your contacts see (e.g. Home phone number or address; Facebook-type personal information). There is no expectation of disclosure in Linked-in – only what you feel comfortable sharing.Of course, exercise integrity in putting on only information that is accurate and not deceiving.Never provide any client-related information in this settingAvoid “Professional Puffing” – people want to see the real you, not an overly made-up profileDon’t include anything you wouldn’t normally think appropriate to share with a professional colleague. Avoid controversial or potentially offensive topics and interest, for example Political/Religious matters. Find ways to be personal without providing “Too Much Information” Know YOUR audience, and think through what YOU want to project to that audience.E.G. what might you typically share with someone you must met at a business networking event?
Goal: Connect with others who share your professional interests and can help you meet your goals.Linkedin will suggest connections based on the information you input such as education, involvement, past employers.Some attorneys may choose not to connect with staff or ex-clients, or opposing parties or vendors. It’s up to you. If the answer is “NO”, I don’t want to link, just hit the “ignore” button, or you may feel the need to respond with a tactful e-mail message explaining why you declined to connect (i.e. – if it is a fellow employee in your office you run into everyday)
Linkedin Home page – review other user’s postsGroups – Linkedin suggests groups based on your interests and involvement – Bar Associations, Alumni Associations, professional organizations. . . .
Recommendations – Linked allows you to initiate a written recommendation for someone by going to their page – the recommendation is then sent to the person to review and post at their discretion. Know that if you recommend someone, it will ask them to recommend you in return. If you receive one, you will be asked to recommend Endorsements – are skills that pop up either populated by the person or you may type in a skill such as commercial litigation or project management. Clicking endorse is a public acknowledgement that you recognize this skill. You may get a request to endorse someone, but be careful about asking for an endorsement or recommendation.Check your state ethic’s rules – may be in violation to ask for an endorsement or recommendation – Ashley will discuss next.Be careful who you recommend or endorse – be sure you actually have a meaningful basis and can do so with integrity. Don’t just do it for the quid pro quo effect.When others recommend you, you control whether or not its is made public and added to your profile. If you are not comfortable with it, you can suggest a revision or provide a gracious explanation of why you would prefer not to post it.Be careful about ethical traps. E.G.,A lawyer may not disclose that he represents Client without Client's express permission. By recommending or being recommended, you may be disclosing the existence of a confidential client relationship, or other confidential information. Same goes for endorsements.Potentially interpreted as advertisement or solicitation
A 2009 survey of nearly 1,500 lawyers shows that “more than 70% of lawyers are members of an online social network—up nearly 25% from the past year—with 30% growth reported among lawyers ages 46 and older.” Baldas, They Blog, They Tweet, They Friend, Nat’l L.J. (Dec. 21, 2009). According to the American Bar Association’s 2011 Legal Technology Survey Report: 65% of respondents reported that they maintain an online professional presence on networks such as LinkedIn, Facebook, LawLink, or Legal OnRamp.
Under Rule 8.4(e), it is professional misconduct for a lawyer to “[s]tate or imply an ability to influence improperly a judge, judicial officer, governmental agency or official or to achieve results by means that violate the Rules of Professional Conduct or other law.”A recent Florida ethics opinion concludes that “listing lawyers who may appear before the judge as ‘friends’ on a judge’s social networking page reasonably conveys to others the impression that these lawyer ‘friends’ are in a special position to influence the judge” and thus violate Cannon 2(B) of the Florida Code of Judicial Conduct. Florida Judicial Ethics Advisory Committee Opinion 2009-20 (Nov. 17, 2009). A contrary result was reached by the South Carolina Advisory Committee on Standards of Judicial Conduct, which opined that “[a] judge may be a member of Facebook and be friends with law enforcement officers and employees of the Magistrate as long as they do not discuss anything related to the judge’s position as [M]agistrate.” South Carolina Advisory Committee on Standards of Judicial Conduct Opinion 17-2009 (Oct. 2009). Similarly, a New York Judicial Ethics Opinion found no per se violation of New York’s Rules Governing Judicial Conduct when a judge “establishes a connection with an attorney…appearing in the judge’s court through a social network” but advised the judge to “consider whether any such online connections, alone or in combination with other facts, rise to the level of a ‘close personal relationship’ requiring disclosure and/or recusal.” New York Judicial Ethics Opinion 08-176 (Jan. 29, 2009) (citations omitted).
The Obvious: Watch What You Say and Do! Rule 3.3(a)(1) provides that “[a] lawyer shall not knowingly: … make a false statement of fact or law to a tribunal or fail to correct a false statement of material fact or law previously made to the tribunal by the lawyer[.]” A lawyer who fails to comply with this obligation and extensively shares the details of his or her life on a social networking Web site will likely be exposed.For instance, it was reported that an attorney in Texas requested a continuance, asserting that the cause was the death of her father. However, that attorney had earlier posted a string of Facebook status updates, “detailing her week of drinking, going out and partying. But in court, in front of Criss [the judge], she told a completely different story.”Rule 4.1 prohibits a lawyer from making a false statement of material fact to a third person. Lawyers therefore should avoid “puffing” their online profiles or biographies. Using Social Networking Sites As A Litigation Tool – Internet Searches?Rule 8.4(c) provides that it is professional misconduct for a lawyer to “[e]ngage in conduct involving dishonesty, fraud, deceit or misrepresentation.” Using social networking sites to gather intelligence on opponents may violate Rules 4.1 and 8.4 in certain circumstances. For example, Philadelphia Opinion 2009-02 (March 2009) considered a situation where a lawyer believed that an adverse party’s witness’s private Facebook and MySpace pages might contain information that could impeach the witness’s testimony. The lawyer could not access these private pages because they were available only to the witness’s “friends”. The lawyer wanted to hire an investigator to “friend” the witness without revealing his affiliation with the lawyer, obtain access to the private pages, and then pass on any information to the lawyer. That plan was found to be deceptive under Pennsylvania’s version of Rule 8.4(c) because it would purposefully “conceal [the investigator’s reason for seeking access to the private pages] from the witness for the purpose of inducing the witness to allow access, when she may not do so if she knew the [investigator] was associated with the lawyer and the true purpose of the access.” Pennsylvania’s version of Rule 8.4 adopts the Model Rule. Compare Model Rule 8.4 (available at http://www.abanet.org/cpr/mrpc/rule_8_4.html) with Penn. Rule of Prof. Conduct 8.4 (available at http://www.padisciplinaryboard.org/documents/Pa%20RPC.pdf).The New York Bar Association issued a recent opinion regarding researching potential jurors through their social media pages. Although it states that lawyers are permitted to gather information about potential jurors through their Facebook or other social media page, they must be extremely careful that no communication with the jurors results from such search, as prohibited by Rule 3.5. This may not be as easy as it sounds, since unfamiliarity with a particular site could lead to inadvertent communications. The opinion provides an example: “if an attorney views a juror’s social media page and the juror receives an automated message from the social media service that a potential contact has viewed her profile – even if the attorney has not requested the sending of that message or is entirely unaware of it – the attorney has arguably ‘communicated’ with the juror.” Social media research can be a valuable tool for a lawyer, but a lawyer should always proceed with caution. NYCBFormal Opinion 2012-2, Jury Research and Social Media, Op. 2012-1. Rule 3.5 prohibits any ex parte communication with jurors; beware inadvertently sent notifications or friend requests when researching jurors.Attorneys should not communicate with a represented party via social networking sites. See Rule 4.2
Confidentiality of Information.Rule 1.6(a) provides that “[a] lawyer shall not reveal information relating to the representation of a client unless the client gives informed consent, the disclosure is impliedly authorized in order to carry out the representation or the disclosure is permitted by paragraph (b).” Avoid importing/uploading contact information into LinkeIn.Inadvertent Alteration of the Scope of Representation.By design, messaging and other communications on social networking sites is casual. By engaging in such casual written communications with a client, for instance, an attorney may unwittingly enlarge the scope of representation to include matters beyond an otherwise properly limited representationInadvertent Formation of an Attorney-Client Relationship --.Don’t give legal advice onlineThere is a big difference between providing legal information and giving legal advice. In most states, the formation of an attorney-client relationship is largely based on a party’s reasonable subjective belief that such an attorney-client relationship has been created.Avvo allows lawyers and clients to engage in social networking by posting, respectively, peer endorsements and reviews. Further, Avvo advertises that users can “Ask a Lawyer—Get free, personalized legal advice from experienced attorneys.” Users post their questions on a public discussion board, and the attorneys listed in Avvo’s directory may post responses. In certain circumstances, there is a possibility that an attorney may unintentionally create an attorney-client relationship by responding to a posted question.Attorney AdvertisingGenerally, an attorney is prohibited from using social networking Web sites to make false or misleading communications about the attorney or his or her services. See Rule 7.1 (“A lawyer shall not make or permit to be made a false, misleading or deceptive communication about the lawyer [or] the lawyer’s services.”).Attorneys who are licensed in multiple states should, at a minimum, ensure that their social networking Web site profiles and activities are compliant with the advertising rules in each jurisdiction in which they are licensed. For example, the Texas State Bar posted a reminder that lawyer or firm videos disseminated on video-sharing Web sites like YouTube, MySpace, or Facebook that solicit legal services are considered public media advertisements and are required to be filed with the Texas Advertising Review Committee, unless exempted. Lawyers should also avoid specific characterization of their practice on their social networking site profiles. For instance, LinkedIn profiles have a field for “specialties”. Rule 7.4 permits an attorney to “state or imply that [the] lawyer is certified as a specialist in a particular field of law” in various circumstances. Avoid conflicts of interestThe nature of social media makes you more vulnerable to conflict-of-interest situations. Much of the information posted on social networking sites is public, and people frequently use an email or online name that is shortened or different from their usual name when communicating online. Ensure you know who you are dealing with online by taking reasonable steps to make such a determination.Internet activity—is without borders! Unauthorized Practice of LawUnder Rule 5.5(a), “[a] lawyer shall not practice law in a jurisdiction in violation of the regulation of the legal profession in that jurisdiction, or assist another in doing so.” Depending on the nature of the internet activities at issue, it could be determined either that a licensed lawyer is intentionally or unintentionally practicing law in jurisdictions in which the lawyer is not admitted. The unauthorized practice of law issue becomes a greater concern in light of positions such as that of the New York City Bar Association, which has suggested that “almost any question and answer may in fact constitute legal advice, even if the questioner does not appear to be seeking ‘specific’ legal advice.” N.Y. Ethics Op. 1998-2 (1998).Protect your identity One of the hidden risks of social networking is identity theft. Information that used to be very private is no longer so.Don’t make the wrong “friends”. In the world of social networking, people you have never met might want to “friend” you. You must think strategically about whom you want to be friends with. Lawyers should not blur their personal and professional lives online.
In using social networking as a litigation tool, and to network and market our practices, we should use common sense, think twice before we post, and consider the application of the Rules of Professional Conduct. A good rule of thumb is what my mother taught me: Don’t do or say anything you don’t want to appear on the front page of the newspaper!