1. VPV Enterprises values respecting time, clear communication, fulfilling promises, embracing evolution, and providing quality products at affordable prices.
2. It aims to establish its water treatment brand among the local population through innovative marketing strategies and an indigenous distribution network.
3. The company's future plans include expanding its "VPV TOYAM" brand across Uttar Pradesh by 2017 and introducing a new flavored water segment.
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This will be of help to students, business organisations and researchers
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Digital Marketing Course Week 5: Content Marketing
VPV TOYAM
1. VPV ENTERPRISES ETHICS & BELIEFS
Values we believe in & strive hard to work with:
1. Time is the most valuable asset any business has so “We respect ours time
as well as other’s to”.
2. Communicating is the best tool to clear the mist if you have a question do
communicate that to us we will always work with you to solve that question.
3. We fulfill what we promise & expect the same.
4. Not everything in the past is bad it just requires a little bit of transformation to fit
the settings of this century.
5. For us Evolution ,Transforming, Changing & Improving is a continuous process.
2. ADVANTAGES WITH “VPV ENTERPRISES”
• “Quality “ & “Affordable pricing ” are our Life blood we strive hard to provide you
with products that are easy to promote & sell.
• Our Faith in development & long term association with our associated partners.
• Not to forget that we have just started to grow & we strongly believe in the philosophy
of “Sabke Saath Aapka Vikas”.
• “Innovative Marketing strategy” to establish the brand among the “local
population”.
• “Indigenous distribution network” to promotes our line of Products in the near
future.
6. MARKETING STRATEGY
• To market the product through “Societal Marketing”.
• “Societal Marketing” Includes creating a Atmosphere for the brand over social networking
Platforms such as Facebook, Twitter & other such platforms.
• Engagement of the local population through well planned Social Events like “Blood
donation camp”, Campaigns Associated with local problems. We are in talks with groups
like “Kanpur Parivartan Group” etc.
• Traditional Marketing Support
9. ‘VPV TOYAM” & FUTURE PLANS
• Currently we are operating in two Tier2 cities “Kanpur “& “Lucknow“ but we have a
plan to expand our brand all across “Uttar Pradesh” till next Season(2017)
• We also have a strong will to make “All India” reach over few successful years
ahead.
• We also have a plan to introduce new segment of “Flavored water” till next season
that will soothe the Indian palate as well as hard living condition in the country.
Editor's Notes
#Prices at the retailer end is subjected to Market Changes & Individual dealings at super stockiest & dealer level.
# figure mentioned are reference figures.
#All the prices are for one case.