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Creative Presentation 1
bryan brandenburg
Bryan Brandenburg is a serial entrepreneur, marketing expert and
scientist. He h...
Creative Presentation
“ You people have the greatest
comic con in the world.“
- Stan Lee
Salt Lake Comic Com 2014
WE
ARE
i...
Creative Presentation 3
INTRODUCTIONSalt Lake Comic Con – A little idea
Creative Presentation 4
Salt Lake Comic Con
2015
Sept. 24-26, 2015
Salt Lake Comic Con
FanXperience 2015
Jan. 29-31, 2015
...
Creative Presentation 5
“ Create insanely
great products and
they will market
themselves.“
Creative Presentation 6
VIDEO COMMUNICATESA PICTURE TELLS A THOUSAND WORDS AND VIDEO TELLS 60,000 WORDS PER SECOND
Creative Presentation 7
VIDEO COMMUNICATESThe most compelling video marketing uses real customers that love your product
Creative Presentation 8
build connect engage influence
WHAT WE DOWe become a trusted friend with our fans and deliver the ...
Creative Presentation 9
Website Landing PagesWhere visitors go in order of popularity
• Home page
• Tickets Page
• Guest S...
Creative Presentation 10
Video Marketing 101Movie Trailers are the best advertisements ever
• Entertain
• Engage
• Create ...
Creative Presentation 11
Video Marketing 101Promote and Boost to a Targeted Market
• Leverage Facebook
Autoplay (First 10 ...
Creative Presentation 12
38%23%
2%
4% 2%
12%
Search Facebook Direct
Email Twitter Other
Website
Traffic
Other Referral Sou...
Creative Presentation 13
Success
with social media…
It’s all psychology.
InfluenceThe Psychology of Persuasion: A Social M...
Creative Presentation 14
The least you should be doing:
• Provide invaluable information and entertaining content.
• Give ...
Creative Presentation 15
The least you should be doing:
• Display testimonials from satisfied customers, partners and
auth...
Creative Presentation 16
The least you should be doing:
• Reviews, Likes and Shares are consistent commitment.
• Ask quest...
Creative Presentation 17
The least you should be doing:
• Know your fans better than they know themselves and
deliver what...
Creative Presentation 18
The least you should be doing:
• Influence thought leaders.
• Get endorsements from your follower...
Creative Presentation 19
The least you should be doing:
• Make insanely great products that serve your customer.
Over deli...
Creative Presentation 20
ConclusionsHow to be successful
• Build insanely great products
• Build a family of fans
• Build ...
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Salt Lake Comic Con: Driving Engagement Through Video Marketing

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Created and presented by Bryan Brandenburg

Bryan Brandenburg, CMO and Co-founder of Salt Lake Comic Con, shares his strategy for bringing brands to the forefront using social media and video marketing. Presentation originally given at Inbound Marketing SLC: Content Marketing Focus on August 6, 2015.

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Salt Lake Comic Con: Driving Engagement Through Video Marketing

  1. 1. Creative Presentation 1 bryan brandenburg Bryan Brandenburg is a serial entrepreneur, marketing expert and scientist. He has founded two of the largest independent computer game companies in the country and produced games for Disney, Microsoft, Hasbro and Dreamworks. He has been a senior executive and partner in two of the industry’s top 3D graphics companies, selling 3D models and software to over 1 million artists worldwide including the most sophisticated 3D anatomy for scientific visualization available. He is currently the Chief Marketing Officer and Co-Founder of Salt Lake Comic Con. INTRODUCTIONBryan Brandenburg – Chief Marketing Officer at Salt Lake Comic Con
  2. 2. Creative Presentation “ You people have the greatest comic con in the world.“ - Stan Lee Salt Lake Comic Com 2014 WE ARE insanely GREAT • The top three most attended conventions in the State of Utah • Largest first year comic con in North American history • One of the top 3 comic cons in the United States • The largest comic con in the world per capita • Brought to you by the geekiest state in the country • Rated as one of the 10 Most Popular Entertainment Conventions in the World • Less than 2 years old and over $10 million in revenue
  3. 3. Creative Presentation 3 INTRODUCTIONSalt Lake Comic Con – A little idea
  4. 4. Creative Presentation 4 Salt Lake Comic Con 2015 Sept. 24-26, 2015 Salt Lake Comic Con FanXperience 2015 Jan. 29-31, 2015 Salt Lake Comic Con 2014 Sept. 5-7, 2014 Salt Lake Comic Con FanXperience 2014 Apr. 17-19, 2014 Salt Lake Comic Con 2013 Sept. 4-6, 2013 2011 2012 2013 2014 TIMELINEThe History of Salt Lake Comic Con
  5. 5. Creative Presentation 5 “ Create insanely great products and they will market themselves.“
  6. 6. Creative Presentation 6 VIDEO COMMUNICATESA PICTURE TELLS A THOUSAND WORDS AND VIDEO TELLS 60,000 WORDS PER SECOND
  7. 7. Creative Presentation 7 VIDEO COMMUNICATESThe most compelling video marketing uses real customers that love your product
  8. 8. Creative Presentation 8 build connect engage influence WHAT WE DOWe become a trusted friend with our fans and deliver the experience of a lifetime
  9. 9. Creative Presentation 9 Website Landing PagesWhere visitors go in order of popularity • Home page • Tickets Page • Guest Schedules • Contest Winners • Photo Ops • SDCC vs. SLCC • Panel Topics
  10. 10. Creative Presentation 10 Video Marketing 101Movie Trailers are the best advertisements ever • Entertain • Engage • Create anticipation • Create a call to action • Evoke emotion • Stimulate the senses • The content is the thing
  11. 11. Creative Presentation 11 Video Marketing 101Promote and Boost to a Targeted Market • Leverage Facebook Autoplay (First 10 secs) • Boost to narrow market • Ask for engagement • Killer Entertainment • Make it a customer’s mirror • The content is the thing
  12. 12. Creative Presentation 12 38%23% 2% 4% 2% 12% Search Facebook Direct Email Twitter Other Website Traffic Other Referral Sources (In order of importance) • Pinterest • KSL.com • Google+ • Retargeting • ABC4 • Deseret News • Fox13 • Reddit • X96 • Yahoo! Finance (Press Releases) Facebook Dominates Referrals We invest most of our time and money building this platform marketingTraffic Sources
  13. 13. Creative Presentation 13 Success with social media… It’s all psychology. InfluenceThe Psychology of Persuasion: A Social Media Approach
  14. 14. Creative Presentation 14 The least you should be doing: • Provide invaluable information and entertaining content. • Give unconditionally with product samples and contests and do it sincerely. • Support nonprofits that resonate with your audience and do it unconditionally. • Listen, answer questions and reply to comments and contact email. • Be of service. InfluenceThe Psychology of Persuasion: A Social Media Approach Reciprocation
  15. 15. Creative Presentation 15 The least you should be doing: • Display testimonials from satisfied customers, partners and authorities. • Encourage engagement, reviews and liking on social networks. • Create content that gets shared and goes viral. • Take care of customers like a cherished friend. InfluenceThe Psychology of Persuasion: A Social Media Approach Social Proof
  16. 16. Creative Presentation 16 The least you should be doing: • Reviews, Likes and Shares are consistent commitment. • Ask questions that encourage people to endorse you with their answers. • Poll your followers about what they want from or like about your products or services and then demonstrate that you’ve listened and really care about their input. • Speak into their listening. It's not about you. It's about them. InfluenceThe Psychology of Persuasion: A Social Media Approach Commitment and Consistency
  17. 17. Creative Presentation 17 The least you should be doing: • Know your fans better than they know themselves and deliver what they truly desire. • Deliver insanely great products and services and ask for your followers’ reviews. • Be personable. Make your company your followers’ friend. • Be sincere and really care. Your fans are so much more than prospects, they are friends and family. InfluenceThe Psychology of Persuasion: A Social Media Approach Liking
  18. 18. Creative Presentation 18 The least you should be doing: • Influence thought leaders. • Get endorsements from your followers’ role models. • Grow your fan base with real people that love your insanely great products. • Do things that create respect. Be worthy of your leadership position. • Be authoritative and knowledgeable about things that matter to your followers. InfluenceThe Psychology of Persuasion: A Social Media Approach Authority
  19. 19. Creative Presentation 19 The least you should be doing: • Make insanely great products that serve your customer. Over deliver always. • Be sought after, exclusive, limited and one-of-a-kind. • Focus on quality over quantity. • Create limited time offers and urgent calls to action. • Don’t try to create the best solution, create something that is the ONLY solution. InfluenceThe Psychology of Persuasion: A Social Media Approach Scarcity
  20. 20. Creative Presentation 20 ConclusionsHow to be successful • Build insanely great products • Build a family of fans • Build a community by giving with integrity • Don’t be a company….be a friend • Know your customer better than they know themselves • Create videos with real people that loving your product • Use fans not models • Make a profit

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