The Closeup Iftar campaign aimed to associate the brand's freshness message with breaking fast during Ramadan. Users were engaged on a mobile application to create and share their favorite Iftar menus, earning chances to win prizes. The campaign far exceeded its key performance indicators for new fans, interactions, and paid impressions, achieving over 570,000 interactions and 25,000 new fans in just 25 days.

1. CLOSEUP FRESH IFTAR
CAMPAIGN REPORT

2. OBJECTIVES
• This campaign was targeted to reinforce Closeup's freshness
message to our target audience. Since it was Ramadan, our idea was
to associate freshness with Iftar
• To ensure a sustainable relationship of the month of Ramzaan and
keep intact the brand identity using the concept of Freshness after the
whole day of fasting which would click with our consumers

3. WHAT WE DID
• We created a user-friendly application in which our fans were asked to
create a menu of their favorite Iftar items.
• Stories were generated on their newsfeed in the form of cover photos
and the more they played, the more chances they had to win!

4. LOOK & FEEL

5. KPI’S
KPIs
SET
ACHIEVED
Fans
18,000
25,000
Interactions
10,000
570,245
Impressions (Paid)
8mn
21mn

6. THE 400,000 BENCHMARK!
Crossing the 400k milestone is a great success as we aim to continue gathering many more smile
(fans/followers) and setting new benchmarks in creating brand experiences that takes the digital
consumer to a new level.

7. WHAT WE ACHIEVED
•
Total Interactions (Cover photos): 570,000+
•
New Likes : 25,000
•
Daily Interactions: 22,800
•
76% of the users visited us more than 6 times
•
Total Organic Reach: 1,009,540
•
Paid Impressions: 21,380,414
•
IN JUST 25 DAYS!

8. THANK YOU!