This document summarizes the YouTube channel and business of SalinaBear, who creates tutorials on cutting up t-shirts using scissors. Some key details: - SalinaBear has over 40k subscribers, 6.8 million total views, and averages 17k new views daily on her 24 tutorial videos. Her most popular video has 1.6 million views. - She got her start by posting tutorials on relevant websites, partnering with t-shirt companies, and using social media. She wanted to create better quality tutorials than what she found online. - Her audience is mainly 13-17 year old females from the US. She is surprised by fans from unexpected demographics. - SalinaBear

1. SALINABEAR
ww.youtube.com/salinabear
w

2. WHAT I DO
Tutorials on cutting up
your t-shirts using only
a pair of scissors!

3. I make designs like this: My most
popular one
with 1.6M
views!

4. 40K SUBSCRIBERS
6.8 MILLION VIEWS
24 VIDEOS
17K NEW VIEWS DAILY
4,800 COMMENTS
28K LIKES & 1,300 DISLIKES I got here by posting my
tutorials on relevant
websites, partnering with
t-shirt companies and using
social media.

5. HOW I
STARTED
I wanted to learn
how to cut up t-shirts
myself but found that videos
online were inadequate.

6. WHY I
STARTED
• Learn about YouTube
• Learn video editing
• Help others

7. OF
AM S
DIAGR CCES
NN E SU
VE UB
Y OUT An Audience
Quality
Findability
Content

8. An Audience Mainly 13-17 year
olds, 90% female and
YouTube majority from US.
analytics on my
audience

9. Surprising
An Audience fans I didn’t
expect!
An
audience is
actively searching
for my content

10. Quality
Content
• Number the steps
• Explain all the steps
• Good lighting
• Top view
• Fast-forward boring parts
• Show end product at the beginning
I avoided the
mistakes other
videos made

11. Quality
Content
People really
appreciated my
videos!

12. • Using keywords in the Findability
video title, description and
tags will help your video get
discovered more easily
72 hours of video is
• Views, likes, dislikes, uploaded to YouTube
every minute
shares, comments,
favourites and video
responses determine how
good your video is and how
high on the search results it
will appear

13. People are able to
find my videos
Findability

14. FIRST VIDEO 100 SUBS 14,000 VIEWS
June 5, 2010 June 28, 2010 July 6, 2010
APPLIED TO BE YOUTUBE 1ST PAYCHEQUE
PARTNER PARTNER November 24, 2010
June 15, 2010 June 29, 2010
Adsense
sends monthly
paycheques if your
account is over $100.

15. YouTube has
3 most commonly asked questions to a clause to not disclose how
me are: Are you a partner? Do you get much we make because the amount
paid? How much do you make? depends on many factors.
There are over 1
million partners and
thousands make over six A ballpark estimate of
figures a year. YouTube earnings is $2
per 1,000 views.

16. • Features creators
• More customization (Custom video thumbnails)
• More tools (Analytics)
• Earn money

17. No copyright No set numbers for amount
infringements on images, of subscribers or views. YouTube will
photos, music, video games, TV/ judge on a case-by-case basis based on
movie clips or live the potential of your channel to make
performances money for YouTube.

18. • For brand to reach • For publishers to
their target audience monetize their site
content and audience
Site-Targeted Advertising
• Cost per impression (CPM)
• Cost per click (CPC)

19. How you’re
probably familiar to Google
AdSense

20. Many options
for ads on
YouTube

21. • For brand to reach • For publishers to
their target audience monetize their site
content and audience
Two ways for
brands to get charged
for ads, two ways for
YouTubers to get paid for
ads: By ad views or ad
clicks.
Site-Targeted Advertising
• Cost per impression (CPM)
• Cost per click (CPC)

22. Page CTR (Click through rate) From the date range, you
can see statistics on the
breakdown of how much money
CPC (Cost per click) you’re making on
YouTube.
RPM (Revenue per thousand impressions)
= (Estimated earnings/Number of page views)*1000

23. Use the Google
AdWords Keyword Tool to
decide which keywords to use by
seeing if the competition of a
keyword is high, medium or
low.
Choose
depending on your
goals. Commonly
searched keywords will
produce lots of results,
decreasing the chance that
your video will show
up at the top.

24. • Title (balance descriptive vs enticing)
• Description - 5,000 character limit
• Tags
Use your chosen
keywords in these
fields

25. People
don’t share
mediocre,
people
share
awesome.
- Scott Stratten