Real time marketing involves engaging with customers and trends as they happen. It requires monitoring conversations and news in order to quickly respond to events and hijack trending topics. Brands must be timely, know their audiences well, and engage nicely in social conversations. Real time marketing can generate massive exposure for brands through creative responses within hours or days of newsworthy events. It has become a necessity for all companies looking to stay relevant and build relationships with customers.
Sara Fraser, Director of Business Development, presents on the topics of how your company can do a content audit, as well as how you can develop and implement a content strategy. This presentation took place at Manufacturing Marketing Innovation 2013. #MMI2013
Sara Fraser, Director of Business Development, presents on the topics of how your company can do a content audit, as well as how you can develop and implement a content strategy. This presentation took place at Manufacturing Marketing Innovation 2013. #MMI2013
Millennials...does the very word make you cringe? Marketers everywhere are scrambling to understand what drives and inspires this younger generation's habits. In fact, you've probably been to a session or two about how to reach millennials or work with millennials - but have you ever heard a millennial's side of the story? Join us as we present an interesting twist on how to market to this extremely lucrative audience. Leave with the millennial mystery finally solved!
5 Ways Social Media Changed Marketing Your Business Pamela Muldoon
5 Ways Social Media Changed Marketing Your Business:
1. Marketing Flipped 180 Degrees
2. Personal & Professional
3. Level The Playing Field
4. Consumer Is In Charge
5. Connecting In Real Time
Social Media Strategy for Business.
You need to rethink your social media marketing strategy in order to drive more traffic, target more customers, increase revenue, and see a return on your marketing investment faster.
In this presentation, we give you tips to understand how the buying cycle works, how to avoid the #1 mistake most businesses make, and how to understand and use the "Big 5" in social media.
My Keynote Presentation at Media 2010 (www.media2010.com.au), The Fall of AOR. I predicted we will continue to see the fall of the AOR model in advertising as consumers have now become "Co-Creators" of products and merely as influencers, or co-story tellers, Ad agencies are forced to embrace the demand of consumers and at the same time, brands/advertisers are under heavy pressure to see measurable results and ROI fast. Brands are not going to wait for AOR to integrate traditional and digital, but instead, agencies are forced to collaborate, and move away from this singular, AOR approach.
What Social Media Networks Should Your Brand Be On?Falcon.io
Businesses need social media in order to stay relevant and visible to prospects and customers. But, just how much is too much when it comes to their social media presence? The truth is, more isn’t always better for effective marketing. Being selective about which social media networks a brand is on, is far better than over-saturating them all. Join us live as we discuss how to selectively choose social media networks for brands, and how this results in a more efficient marketing strategy.
In this webinar we'll dive into:
- The differentiation of audiences across platforms
- Distinguishing content between platforms when crossposting
- Niche social media networks to consider
Millennials...does the very word make you cringe? Marketers everywhere are scrambling to understand what drives and inspires this younger generation's habits. In fact, you've probably been to a session or two about how to reach millennials or work with millennials - but have you ever heard a millennial's side of the story? Join us as we present an interesting twist on how to market to this extremely lucrative audience. Leave with the millennial mystery finally solved!
5 Ways Social Media Changed Marketing Your Business Pamela Muldoon
5 Ways Social Media Changed Marketing Your Business:
1. Marketing Flipped 180 Degrees
2. Personal & Professional
3. Level The Playing Field
4. Consumer Is In Charge
5. Connecting In Real Time
Social Media Strategy for Business.
You need to rethink your social media marketing strategy in order to drive more traffic, target more customers, increase revenue, and see a return on your marketing investment faster.
In this presentation, we give you tips to understand how the buying cycle works, how to avoid the #1 mistake most businesses make, and how to understand and use the "Big 5" in social media.
My Keynote Presentation at Media 2010 (www.media2010.com.au), The Fall of AOR. I predicted we will continue to see the fall of the AOR model in advertising as consumers have now become "Co-Creators" of products and merely as influencers, or co-story tellers, Ad agencies are forced to embrace the demand of consumers and at the same time, brands/advertisers are under heavy pressure to see measurable results and ROI fast. Brands are not going to wait for AOR to integrate traditional and digital, but instead, agencies are forced to collaborate, and move away from this singular, AOR approach.
What Social Media Networks Should Your Brand Be On?Falcon.io
Businesses need social media in order to stay relevant and visible to prospects and customers. But, just how much is too much when it comes to their social media presence? The truth is, more isn’t always better for effective marketing. Being selective about which social media networks a brand is on, is far better than over-saturating them all. Join us live as we discuss how to selectively choose social media networks for brands, and how this results in a more efficient marketing strategy.
In this webinar we'll dive into:
- The differentiation of audiences across platforms
- Distinguishing content between platforms when crossposting
- Niche social media networks to consider
7. You‟ve been working on planning
your marketing campaigns for the
NEXT 6 MONTHS and when you will
be telling your consumers in the
FUTURE…
8. WHAT YOU HAVE NOT BEEN DOING:
1. What‟s happening now
2. What Interests them
3. What do they want and have to say
REAL TIME
You‟ve missed -
MARKETING
9. ONCE UPON A TIME…. THIS IS
WHAT MARKETING WAS ALL
ABOUT:
10.
11.
12. 1. One way
conversation
2. What YOU want
your customers to
know and hear
15. AND THEN CAME THE WEB 2.0
ERA…
• TWO WAY conversation
• Connecting about what‟s happening TODAY
• Connecting about what INTERESTS your consumers and
what THEY NEED
17. RESULTS
• 150,000 views within one
day • 5 million views within 2
months
• Within a week- number 1
on iTunes
• 10 million views within half
a year
• over half a million views
within a month
I should have flown with someone else, or gone by car, 'cause
United breaks guitars
18. WHAT IF YOU WERE TAYLOR
GUITARS?
http://www.youtube.com/watch?v=n12WFZq2__0
20. 1. A.K.A RTM
2. conversations with customers and
brand advocates in the moment
3. Creative is done completely on-the-
fly during a news-worthy- event
25. CHANGE YOUR MINDSET
• ALLOW the use of Social Media at work!
• (Guidelines but) freedom = CREATIVITY
• IMPLEMENT RTM across all assets
26. REMEMBER THAT
• Over 80% of viewers
simultaneously watch
TV while on Tablet or
Phone creating new
opportunities for brands
to engage.
27. REAL TIME MEANS
• News breaks over MINUTES
• You have to identify a TREND (Twitter #)
• Be prepared to change or refine a product
based on CUSTOMERS FEEDBACK
33. WHY?
• 1. You're able to provide more personalized
and relevant marketing content that's
targeted at your client‟s needs.
• (know your clients intent based on what
they have done in the past)
35. WHY?
• 2. Your marketing will perform much better
if you give your clients what they want and
need, when they need it
• REMEMBER: It‟s all about ME and NOT
YOUR computer you‟re trying to sell!
37. In 2010 Gatorade launched its Mission Control
Center.
Since then, many brands have created their
own version of the Mission Control Center.
38. TIDE‟S NEWSDESK
• An accident at the
Nascar race involving
fuel spilling caused
fire.
• It was tackled by a
cleanup crew using
boxes of Tide powder
detergent.
39. TIDE‟S NEWSDESK
Within 72 hours, the brand had social-media content,
including a 15-second ad featuring news coverage of the spill.
http://www.youtube.com/watch?v=-1X9UhG2iMs
40. TIDE‟S NEWSDESK
• It helped Tide reach No. 2 as a Twitter
trending topic (#)
• *4 number of Twitter
• generate 350 million media impressions
41. FREE MONITORING TOOLS
• Google Alerts
• Twitter Search
• Social Seek
• Social Mention
• And more below:
http://bit.ly/LHMdcr
43. OREO SUPERBOWL
• 34 Minute black out
• Oreo Tweet: „Power out? No Problem!‟
• Oreo image with slogan in the Glow in
dark style
RESULTS:
• 15,000 RT‟s
• Over 20,000 likes on Facebook
• Posted on blogs the next time with line-
Oreo won the Super Bowl Blackout
For a long time mass marketing has focused on one-way communication: brands talking to consumers
For a long time mass marketing has focused on one-way communication: brands talking to consumers
For a long time mass marketing has focused on one-way communication: brands talking to consumers
You remember those days…You got spam emails, websites had plain static text and the only way to complain about something was to call the costumer service and hold for a few hours
You remember those days…You got spam emails, websites had plain static text and the only way to complain about something was to call the costumer service and hold for a few hours
And then came the web 2.0 era and used the internet to allow brands to have two-way conversations with their consumersNot only about 2 way conversation but more about being relevant to our customers, connecting with them based on things that are happening today.
And then came the web 2.0 era and used the internet to allow brands to have two-way conversations with their consumersNot only about 2 way conversation but more about being relevant to our customers, connecting with them based on things that are happening today.
http://en.wikipedia.org/wiki/United_Breaks_Guitars Dave Carroll- sons of Maxwell from Chicago to Nabraska-2008150,000 views within one dayover half a million hits within a month5 million within 2 months10 million with half a yearThe song hit number one on the iTunes Music Store the week following its release
http://en.wikipedia.org/wiki/United_Breaks_Guitars Dave Carroll- sons of Maxwell from Chicago to Nabraska-2008150,000 views within one dayover half a million hits within a month5 million within 2 months10 million with half a yearThe song hit number one on the iTunes Music Store the week following its release
Talk about bad timing. American Rifleman, a journal affiliated with the National Rifle Association, posted a pro-gun tweet as the mass shooting at a movie theater in Aurora, Colo. was unfolding.The tweet itself appeared to have been pre-scheduled through Hootsuite, but needless to say, it struck a nerve. The tweet was deleted several hours later http://mashable.com/2012/11/25/social-media-business-disasters-2012/ and the account was deleted later that day, as well.