You have 10 seconds: Understanding how to make your game pitch great

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Mike Rose, tinyBuild Games Here’s the big problem: When you finally get around to launching your game, tons of other games will pop into existence on the very same day. If your game doesn’t stand out, you’re going to get lost in a sea of pixels. In this talk, Mike will explore a variety of examples, tips and tricks that should help you perfect your pitch. He’ll then open the floor and ask developers at DevGAMM to pitch their games at him… or take requests for pitches if people are too scared to try their luck.

Technology

You have 10 seconds
Understanding how to make
your game pitch great
A talk by Mike Rose,
that loud British guy from tinyBuild

You could have the greatest video game
ever created, and still no-one would care…
Because the way you describe it is
SHIT

Here’s the first problem:
There’s just too many damn games.
(Seriously, you all need to stop making games.)

So when a good game does come along, it
usually gets lost in a sea of crap.
I don’t know about you, but I do not enjoy
swimming in crap.

Here’s the second problem:
You are terrible at talking about your game.
(Seriously, you are just the worst.)

But if we could solve the second problem…
then maybe that would help solve the first!
(Maybe. Maybe not. But it’s worth a shot.)

Today I’m going to attempt to make you be
not shit at selling your games.
(Seriously, you are just so terrible.)

Before we start…
Some people find it difficult to talk out loud
or try to sell things to other people.
That’s OK!
But I’d suggest you find someone who will!

The golden rules:
1. Be confident
2. Be enthusiastic

Be confident
You know your game
is great, so speak up!
If you believe in your
game, other people
will feed from that.
Show it to people!
Email people!
Tweet people!
If you don’t show
confidence in your
game, who will?

Be enthusiastic
When I hear a developer talk about their
game, and they’re super excited about it, I’m
far more likely to be excited too.
(And let’s be honest, if you aren’t excited by
your own game, you might be making the
wrong game.)

It’s not just what you pitch…
It’s how you pitch it.
Practice pitching things. Anything!

Work out exactly what it is about your game
that is interesting.
You’re making a mobile turn-based strategy
game? So what? I want to know what
makes it different from all the others.

Maybe it’s a special game mechanic?
Maybe it’s the premise/story of the game?
Maybe it’s a very specific part of the game?
You need to work out what makes people
give a crap about your game.

Let’s find out how tinyBuild comes up
with pitches for games.

Each game needs a very different pitch to
match its style.
You need to work out what yours is.
Try a bunch of pitches on different people!

Let’s try applying this to some
of your games.

So you’ve worked out your pitch. Good job.
(Seriously, good job. Go have a beer.)
But there are still plenty of ways you can
screw it up.

If English isn’t your first language, you’ll
want someone to look over your material.
If you’re really not confident with English,
you might want to get someone to handle
it for you.
Screw-up #1

You could really do with taking your game to
some big shows like PAX and Gamescom.
If you can’t get to shows, you’ll need
someone to help you.
Screw-up #2

You need to be pitching and showing your
game to as many press, streamers and
YouTubers as possible.
If you don’t have the time… you guessed it!
You’re going to need some help.
Screw-up #3

PR firms and publishers are pretty popular
right now for plenty of reasons.
If you think screw-ups 1, 2 or 3 will happen
to you, you should really think about
using an agency or a publisher.

The best way to choose one?
Ask other indie developers who have
used them before.
(They’ll tell you pretty quickly who is crap.)

How do you pitch your game to a publisher?
How to Pitch Your Game to a Publisher
by Alex Nichiporchik.
(There’s some extra pitching tips in there too.)

• Work out what makes your game different
• Be confident, be enthusiastic
• Keep pitching until you perfect it
• Get someone to help you if you need it
Wrapping up

Want to try out a pitch on me now?
Want me to try to pitch your game on the spot?
Got any more questions?
Let’s DO IT!
Mike Rose
@RaveofRavendale
mike@tinybuild.com

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