Go-To-Market for Geeks
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Chris Yeh covers the basics of creating a go-to-market strategy for startups, with a special focus on demystifying sales and marketing for technical founders. These slides were used at Orrick's Total Access event for startups, October 16, 2009.
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The document provides a summary of a presentation on becoming a top salesperson. It outlines 7 qualities of top salespeople: being ambitious, courageous, committed, seeing oneself as a consultant, being prepared, engaging in continuous learning, and being responsible. It also provides 14 proven strategies for increasing sales, such as focusing on benefits rather than products, defining customers, developing a competitive advantage, using content/social media marketing, learning negotiation techniques, and keeping customers for life. The presentation aims to help those pursuing a career in sales or anyone who needs to sell themselves.
Consultative Sales Skills-Presented by Jeffrey Mesquita
The document provides tips for surviving a sales slump, including maintaining a positive attitude, constantly monitoring changes in the market, taking time to evaluate your business and look for areas of improvement, and treating the slump as a learning experience. It also advises salespeople to focus on understanding customers' needs rather than just making sales, and to see opportunities in a market slowdown to strengthen relationships with clients.
2. sales training sales process
This document provides an overview of sales processes and strategies. It discusses key components of the sales process like identifying customer needs, presenting solutions to address those needs, handling objections, and ensuring proper follow up. It also outlines 12 golden principles of selling, such as listening to customers, linking features to benefits, appealing to emotions over logic, and maintaining professionalism. The document emphasizes understanding customers' perspectives to reduce their perceived risk in making a purchase.
Getting Everything You Can Out of All You've Got
Believe it or not, it is easy to create new opportunities for building wealth. In fact, unseen opportunities are passing you by everyday. The only thing you need to do is to look at these overlooked opportunities with fresh eyes and capitalize on them.
Marketing genius Jay Abraham shares with you a program that will help you reach the pinnacle of success. Using the strategies he has utilized as a top advisor to some of America’s top corporations, Jay teaches you how to spot hidden assets and how to use untapped resources to maximize your career and increase your income.
Newest1
This document discusses techniques for overcoming limiting beliefs that prevent people from purchasing offers. It states that the majority of people presented with an offer will say no due to various limiting beliefs. These include beliefs about the business, product, or themselves. The document recommends positioning products as "savior" solutions that will do the heavy lifting for the customer. It also suggests selling "opportunities" rather than just improvements, as opportunities are more appealing since they don't require admitting past inadequacies. Specific strategies mentioned include emphasizing that offers are new, exclusive, don't require giving anything up, and have a greater purpose beyond just profit.
Exploding your sales
This document provides an overview of pricing strategies for online products and services. It discusses factors to consider when setting prices, such as taking into account competition but not always needing to be the lowest price. Premium products can be priced higher. It also discusses offering different price plans, rewarding existing customers, trial periods, experimenting with pricing, and focusing on quality over being the "cheapest." The overall message is that pricing requires strategic thinking beyond just matching competitors and that flexibility exists in pricing approaches.
Advertising
This document provides tips for entrepreneurs on advertising and marketing. It discusses the importance of establishing a tone and personality for ads. It also outlines several principles for crafting effective ads, including breaking limits within small ad spaces, turning limitations into advantages, using existing materials before spending on new items, and ensuring approaches are feasible within budget and time constraints. The document emphasizes keeping ads timely and responsive to changing economic conditions. It provides many additional tips focused on copywriting, calls to action, testing, and building goodwill with customers.
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FLC Keynote
How to work with venture capitalists. Delivered at the FLC Far West regional meeting, 26 August 2015
What Makes Stanford Special
Stanford University has a long history of entrepreneurial success due to several key factors:
1) Its history began with an entrepreneur founding the university, and it has encouraged industry collaboration ever since through organizations like the Stanford Research Institute and Stanford Research Park.
2) Its top-ranked academic programs across seven schools provide world-class multidisciplinary learning.
3) Its policies actively support industry collaboration, investing in startups, and providing resources to help students launch companies while enrolled or after graduating.
4) Its location in Silicon Valley provides access to venture capital and a culture of entrepreneurship.
Entrepreneurial lifecycle
This document provides advice for entrepreneurs at different stages of building and running a startup. It discusses strategies for marketing a startup before having a product, how to market to investors after meeting with them, ways to avoid getting fired by the board, and how entrepreneurs can live a happy life despite the inherent uncertainty of starting a company. The key recommendations are to develop relationships, slowly build success over time, remove uncertainty for investors, constantly work key stakeholders, and maintain a balanced life with interests outside of the startup.
Secrets of successful startup ecosystems
This document discusses lessons for building successful startup ecosystems from Silicon Valley. It notes that entrepreneurs are the essential element, and that ecosystems should make it easy for entrepreneurs to start companies by reducing barriers. While most startups will fail, getting entrepreneurs to success or failure faster is important. The document advocates removing obstacles so that optimistic entrepreneurs can drive progress, as they overwhelmingly believe their startups will succeed despite challenging odds.
Go to Market for Geeks: 2nd edition
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This document summarizes key ideas from behavioral economics, positive psychology, and human achievement. It discusses how optimism, positivity, intrinsic motivation, and growth mindset can lead to happiness and success. Flow states from deliberate practice are also important. Behavioral economics shows humans are predictably irrational, using heuristics and framing. Understanding these principles can help people improve health, happiness, and productivity. The science of being human is an emerging field that provides evidence-based ways to enhance well-being.
Growth is about different not more
My second Ignite talk at the Hacker Dojo. This time, they had me go last because they knew I'd be energetic. Also on Ustream, I think.
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Launching a new product
This is the deck I used for my presentation to the SVPMA meeting. There were about 100 people in the audience that night.
Founder Non-Admissions
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United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
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一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Go-To-Market for Geeks
- 1. Go-To-Market for Geeks How to fake it ‘til you make it October 16, 2009
- 4. Fight One Battle At A Time
- 8. Place: Don’t Be Afraid To Sell
- 12. Promotion: TechCrunch is Not a Strategy