You build it. They come. And then they don’t use it. (Now what?)
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This document discusses adoption of new technologies or processes within an organization. It notes that adoption requires overcoming employee resistance to change and outlines factors for successful adoption, including identifying a true need, ensuring the new process meets that need, establishing clear goals and metrics, gaining leadership support, and implementing an effective change management plan that addresses the psychological aspects of change adoption. The four phases of adoption are observation, preparation, participation, and integration leading to new habits and culture.
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At2012 chennai driving_changebyencouragingrightbehaviours_maheshv
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B2BCamp Session (Part 1): Account Based Selling Meets Accont Based Marketing
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The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year...
“The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year of Over 1800% Growth” Auditorium
This interactive session will cover tactics SalesLoft marketing employed into a strategy that generated 1800% growth margins and how you can incorporate these initiatives into your marketing mix.
Insights on the following topics:
Create captivating content marketing through effective storytelling
Take big risks – a look at how the Benioff hack at Dreamforce exploded
Find your niche and generate targeted content on social media platforms
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Tami McQueen is the Director of Marketing at SalesLoft, the easiest and fastest way on the Internet to build a targeted and accurate list of prospects. Tami serves as a marketing and communications strategist where she manages digital and content marketing, drives social media engagement, and lead generation initiatives across multiple platforms.
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Process
Process
Process
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Using what youve got
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5 minutes of power
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Story of a tomato
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The document summarizes a presentation on using metrics to monitor and manage social media marketing. It discusses defining SMART goals, using analytics tools like Google Analytics and Facebook Insights to measure key metrics, and employing predictive analytics to understand return on investment beyond direct sales. The presenter emphasizes setting goals, monitoring metrics over time, making adjustments as needed, and applying predictive models to understand customer behavior and lifetime value.
More from B2BCamp (20)
B2BCamp Session (Part 1): Account Based Selling Meets Accont Based Marketing
B2BCamp Session (Part 1): Account Based Selling Meets Accont Based Marketing
B2BCamp Session: Why Personality is an underused asset in B2B sales
B2BCamp Session: Why Personality is an underused asset in B2B sales
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The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year...
B2BCamp- BigDrum, b2b search marketing & conversion optimization
B2BCamp- BigDrum, b2b search marketing & conversion optimization
Cadence, Create Scalable and Sustainable Sales Development Process
Cadence, Create Scalable and Sustainable Sales Development Process
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Social gastronomy define the buyer adoption problem
10.5 Advanced Tips for Demand Generation, Stuff I Promise You Don't Know!
10.5 Advanced Tips for Demand Generation, Stuff I Promise You Don't Know!
Using curation in content marketing to drive traffic
Using curation in content marketing to drive traffic
Using Metrics to Monitor and Manage Your Social Media Marketing
Using Metrics to Monitor and Manage Your Social Media Marketing
You build it. They come. And then they don’t use it. (Now what?)
- 1. B2B Camp March, 2012 Hal Schlenger Hal.Schlenger@earthlink.net
- 2. In a word: Adoption They may have tried it. Trained on it. Even told to use it. But…. Did they adopt your stuff? People. Process. Culture
- 3. Something that fills a Need 1) Is there a true need ? Need = Problem + Pain Pain = Financial risk, production risk, physical risk, marketshare risk Is it worth fixing? 2) Meets the need ROI ….. with ‘return’ measured in change in pain
- 4. Adoption requires Change (Many people don’t like change) • Employees fear a shift in power • The need to learn new skills • Group mentality • The stress of having to join a new team. • Inertia. 4 Phrases of • An employee's competing commitment Adoption It challenges the very psychological 1. Observation foundations upon which people function. 2. Preparation Explore the history. 3. Participation 4. Integration (habit forming and new culture)
- 5. BEFORE • Leadership • Expected outcome (what if not done?) • Culture and Values • Identify the influencers and trusted advisors • Team needs identified (problem and pain) • Employee need identified • Change Management • PMP best practices • SMART goals (measurable and measured metrics) • How do you define success?
- 6. AFTER • Leadership • Team willingness (vs inertia) • Employee willingness (vs inertia) • Change Management • PMP Communication best practices • Training, retraining and targeted training • SMART goals (measurable and measured metrics) • What gets inspects get respects • Cultural to support the post-adoption environment
- 7. Ideas Success defined Change mgmt plan communicated Leadership’s 1. . support Other 2. . influencers 3. . 4. .
- 8. Ideas Resistance to change No consequence for not changing 1. . Glitches during change hurt 2. . credibility 3. . 4.
- 9. TAG’s Social Business society › http://www.tagonline.org/tag_social_busines s.php Hal Schlenger › Hal.Schlenger@earthlink.net › http://makesonegohmmm.blogspot.com/ People. Process. Culture