Covered 2 concepts of strategic management - S-curve and Blue ocean strategy with new age examples like Tik Tok, Pubg, Netflix, Inshorts, etc.

1. STRATEGIC MANAGEMENT
WHAT WE NEED TO LEARN FROM THE MEDIA
COMPANIES
Anand Ingle and Tejas Chaudhari
Quantastic Marketing Pvt. Ltd

2. BEFORE
WE
START

3. HOW WE WILL UNFOLD TODAY?
GAME
SOCIAL
MEDIA
VIDEO
AUDIO
APP
TEXT BASED
CONTENT

4. S C U R V E
W H Y D O
YO U
TO K N O W
I T ?

5. #1

6. DO YOU KNOW HOW MUCH A FRONT
PAGE AD IN TOI COSTS?
INR 1.34 Cr!!!

7. HOW INSHORTS IS CHANGING THE
WAY WE USED TO CONSUME NEWS.

8. INSHORTS
Age: 18-24 : 38% | 24-35 : 40%
• New Delhi 15.74%
• Bengaluru 12.50%
• Mumbai 12.10%
• Pune 8.52%
• Hyderabad 5.63%
• Chennai 5.17%
• Kolkata 5.06%
• Lucknow 2.50%
• Chandigarh 2.45%
• Ahmedabad 2.16%
Total App Installs : 8 Million | Active Installs : 5 Million
Daily Active users : 2 Million

9. HOW CAN WE REACH THE UNTAPPED
MARKET?

10. AIRTEL
AD
GOT
1+ MN.
VIEWS

12. KNAPPILY - THE KNOWLEDGE APP

13. AWESUMMLY
Ad-free news app | Lightweight | Fast

14. ACTIVITY
CHOOSE
YOUR
FAVOURITE
APP
•Go to
https://kahoot.it

15. YOUR MOBILE SCREEN

17. CHOOSE THE OPTION

18. LET THE GAMES BEGIN!

19. RESULTS

20. #2

21. HOW MANY
OF YOU
FOLLOW THIS?

22. TERRIBLY TINY TALES™
Readers every week,
across social media platform.
Young and hungry fans,
actively subscribed.
New fans every week.

23. WHAT’S
THEIR
STRATEGY?
Crowdsource Connect Create

24. TTT’S COLLABORATION WITH SWIGGY
Total Likes: 45,000 + Total Shares: 1700 Total Comments: 3150

25. DAIRY
MILK &
TTT

26. LAUNCHING TERRIBLY TINY
TALKIES

28. TTT EVENTS & WORKSHOPS

29. LAUNCHING
AN
ECOMMERCE
PLATFORM

30. A
MOBILE
APP

31. BUT
THEN….

32. DISCUSSION
Do you think a strategic decision to shift to long stories will help TTT?
How?

33. WHO HAS
BEEN TO
THIS PLACE?

35. DOTA
VS
PUBG

36. PUBG FROM A STRATEGIC
POINT OF VIEW!

37. RESEARCH, RESEARCH AND
MORE RESEARCH!
• PUBG founder Brendan Greene
while doing research find out
that people are excited in the
scenarios of survival of the
fittest..
• Mod games like Arma were
already popular among gamer
but Brendan announced a
proper e-sport game and rest is
the history.

38. LAUNCHING
YOUR PRODUCT?
KNOW THE
PERFECT
LAUNCH TIME,
BE CONTEXTUAL.
• When E-Sport was at peak and going
viral, Brandan launched an early access to
his game PUBG.
• What he made sure was to give the best
platform for E-sports and sold 2 million
copies in 2 months.

39. INFLUENCER MARKETING
Industry influencers with gamer names Shroud and Summit1g are talented e-sport gamers and two of the most
popular streamers on twitch.tv, the gaming community’s platform of choice to view e-sports games. These high-
profile gamers were asked to play PUBG’s early release, which also made them among the first to adopt it as
their new game of choice.

40. RISE OF PUBG MOBILE!
• Tencent the famous Chinese company took the rights
and built the mobile version of the game.
• Under 200 days it surpassed the revenue of $100
millions
• Today average amount user spent on PUBG everyday is
$1.1 millions
Time when PUBG mobile game was launched.

41. CAN’T PEOPLE GET BORED OF PLAYING
SAME GAME AGAIN AND AGAIN?
You won’t win every match. You can talk with your friends.
You have a season and tiers to
see your overall performance.
You can buy royale pass and
change your appearance,
weapons and vehicles.

42. ACTIVITY – LET’S PLAY 8
MINUTE ARCADE MATCH.
ID: AnandManikIn

43. DISCUSSION
Assume we are a gaming company, what should be our strategy to beat
PUBG?

44. BLUE OCEAN STRATEGY
SWIM WHERE NONE DARES TO!

45. WHERE WOULD YOU FISH?

46. RED OCEAN STRATEGY VS BLUE OCEAN STRATEGY
Compete in existing market space. Create uncontested market space.
Beat the competition. Make the competition irrelevant.
Exploit existing demand. Create and capture new demand.
Make the value-cost trade-off. Break the value-cost trade-off.
Align the whole system of a firm’s activities with
its strategic choice of differentiation or low cost.
Align the whole system of a firm’s activities in pursuit
of differentiation and low cost.

47. #1

48. NETFLIX

49. Live sports
TV Shows
Movies
Big Players OTT Players landscape

50. WHAT NETFLIX
DID DIFFERENT IN
2018?

52. 1ST INTERACTIVE MOVIE | MULTIPLE ENDINGS

53. NETFLIX WAS TROLLED!

56. The messors have become the
messes!

57. DISCUSSION
HOW WILL YOUTUBE BEING THE BIGGEST FREE VIDEO CONTENT SITE
SUCCEED WITH THEIR PREMIUM SUBSCRIPTION’?

58. #2

61. WHY MARKETERS
SHOULD TAKE TIK TOK
SERIOUSLY?
5 million monthly Google searches
20 million daily active users
200 million registered users globally

62. WHAT MAKES
THEM
DIFFERENT?

63. TARGET FOCUS
Where Vine/Periscope never
took off in India as they focused
on premium class  Not
comfortable recording their own
video
01
Tik Tok focused on Youth in tier
2/3 towns
02
They swam where other were
afraid to
03

64. CELEBRITY ADOPTION

65. VIRAL TRENDS

66. CHALLENGES
Usage of such apps by underage kids
amount to flouting the law
1
Tik Tok was temporarily banned in
Indonesia and Hong Kong over
inappropriate content on its platform
2

67. DISCUSSION
FOR WHICH BRANDS TIK TOK IS RELEVANT? HOW CAN THEY UTILIZE
THIS PLATFORM?

68. #3

69. WHAT IS
CONVENTIONAL
NETWORKING?

73. PODCASTING CAN BE THE NEW
AGE NETWORKING

74. INTERVIEWING
GUESTS ON A
PODCAST IS ONE
OF THE POPULAR
FORMATS

75. WHY PODCASTING?
• Low competition right now with less creators
• Video is saturated and budget intensive
• Data speeds required are not that high and hence
higher penetration is possible

76. HOW PODCAST HELPS DEVELOP DEEPER
CONNECTIONS?
Intimate and personal
conversations
1
Best way to interact with a
business prospect
2
Best way to communicate
about what you do
3

77. WHO LISTENS
TO PODCASTS?
89% of
audience is 18-
34 / Millennials
77% of audience//On-
the-go / /Higher
commute times
Relatively
affluent group
of people

78. • A podcast agency
• Interviews guests who are
either their clients or
prospect in the podcast
space
• Share tips, how to and
experiences about
podcasting

79. • Guest interviews of
Entrepreneurs
• Discusses tactics and growth
hacks which have helped the
entrepreneurs achieve their
results

80. • Share actionable tips and
experiences from their rich
careers
• Short format content and
can be consumed on a daily
baisis
• Building a huge following
with their content and
connecting a challenge of 1
million monthly downloads
to a FREE live conference for
cost effective networking

81. • Guest interviews stalwarts of
media industry
• Topics are unconventional in
nature
• One of the first podcasts in
the advertising industry in
India

82. SIDE-BENEFITS OF PODCASTING

85. THANK YOU