David Mackey presented at an Ottawa WordPress meetup about the Yoast SEO plugin, which aims to increase website traffic through various SEO features and a demo. He emphasized the importance of creating a marketing plan to identify target customers and keywords, and highlighted Yoast's functionalities, including content analysis and keyword optimization. Mackey encourages engagement and offers his contact information for further questions.

1. YOAST SEO PLUGIN
David Mackey
Modshopr
What you need to know to get results
Ottawa WordPress Meetup

2. David Mackey
@dbmackey
AGENDA
Who Are you?
Who Am I?
Problem - More traffic to your website!
Solution -Yoast SEO Plugin
(features & demo)
Questions

3. David Mackey
@dbmackey
WHO ARE YOU?

4. David Mackey
@dbmackey
WHO AM I?
Geek
• B.Math in Computer Science with Electrical Engineering Electives,
Honours, Co-op, University of Waterloo
• 23 years inTelecommunications at Nortel/Avaya
Programmer/Manager/Architect & Customer Service
Digital Marketing Consultant
• Solution Architect who connects businesses with customers
• 185Twitter Followers - @dbmackey
Frustrated Shopper
• Modshopper Website
• 300Twitter Followers - @modshopper

5. David Mackey
@dbmackey
HOMEWORK
CreateYour Story (aka Marketing Plan)
Who do you want to attract?
What keywords words do they search for?
What do you want them to do?

6. David Mackey
@dbmackey
OUR STORY
We are a Christmas* Gift Store
Target: Christmas Shoppers
Keywords: Christmas Gifts
Note: Consider the inclusiveness of keywords

7. David Mackey
@dbmackey
DIGITAL MARKETING
Customer
Search
Products &
Services
[Unique Value
Proposition]
SEO
Content
Marketing
ConversionsWEBSITE
Email
Data Analytics
Social
Media
Demand
Generation
[Paid
Advertising]

8. David Mackey
@dbmackey
SEARCH ENGINE
OPTIMIZATION (SEO)
Customer Search
Engine
UVP
Yoast
SEO
Search
Search Engine
Result Page
(SERP)
Crawl
Visit

9. David Mackey
@dbmackey
It’s very popular!
1 Million+ Installs
WHY YOAST SEO?

10. David Mackey
@dbmackey
YOAST FEATURES
Content
• Content Analysis aka Readability
• Canonical (avoid duplicate content)
• Text, Images &Video (avoid PDFs)
Keywords
• PostTitles & Meta Descriptions
• Permalinks
Structure
• Allow SEO Bots
• Title (H1), Sub Headings (H2), etc

11. David Mackey
@dbmackey
DEMO

12. SLIDES
http://www.slideshare.net/davidmackey351/presentations
David Mackey
@dbmackey

13. BACKUP REFERENCES
Yoast SEO Blog
Search Engine Land
MOZ Blog
David Mackey
@dbmackey

14. QUESTIONS
David Mackey
dbmackey@modshopper.com
@dbmackey - Digital Marketing
@modshopper - Shopping UX
https://modshopr.com
David Mackey
@dbmackey

15. THANK YOU!
David Mackey
@dbmackey

16. David Mackey
@dbmackey
PUPPY PICTURE