Purchase Funnel Design
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This document contains an agenda for a presentation on connecting with customers. The agenda includes introductions of David Mackey, discussing the problem of connecting with customers, and the solution of creating a purchase funnel. The document then provides background on David Mackey and his experience in digital marketing. It discusses how smart businesses make it easy for customers to do business with them through technology investments. The rest of the document focuses on explaining purchase funnels and how they can be used to generate leads and convert them into customers through various marketing channels. It ends with references to Wikipedia pages on purchase and conversion funnels and a request for any questions.
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Purchase Funnel Design
- 1. Agenda Introductions Problem - Connecting with Customers Solution - How to Create a Purchase Funnel Questions David Mackey Modshopper dbmackey@modshopper.com
- 2. Who Are You? David Mackey Modshopper dbmackey@modshopper.com
- 3. Who Am I? Geek ● B.Math in Computer Science with Electrical Engineering Electives Honours, Co-op, University of Waterloo ● 23 years of work experience in Telecommunications at Nortel/Avaya - Programmer/Architect, Manager & Customer Support/Service Digital Marketing Consultant ● Solution Architect who makes it easy for customers to connect with businesses ● Twitter: 77 Followers Frustrated Shopper & Entrepreneur ● Modshopper website ● Twitter: 185 followers David Mackey Modshopper dbmackey@modshopper.com
- 4. Marketing 101 Unique Value Proposition Customer* Customer Relationships Channels* * Technology disruption forces business innovation David Mackey Modshopper dbmackey@modshopper.com
- 5. Connecting with Customers Smart businesses work hard to make it easy for their customers to do business with them, but it requires investment in technology. New Consumer Devices Desktop Laptop Tablet Smartphone New Channels Website Social Media Responsive Mobile Design & Mobile Apps Email Infrastructure Data Analytics David Mackey Modshopper dbmackey@modshopper.com
- 6. David Mackey Modshopper dbmackey@modshopper.com Demand Generator Purchase Funnel or Conversion Funnel Data Analytics Customer Business Owner Connecting with Customers
- 7. David Mackey Modshopper dbmackey@modshopper.com Customer Business Owner Purchase Funnel or Conversion Funnel $ Leads Website - Graphics - Copy - Structure SEO Email DB Social Media Participation Demand Generator Paid Advertising Affiliate Marketing Email Marketing Content Marketing Connecting with Customers
- 8. David Mackey Modshopper dbmackey@modshopper.com Purchase Funnel (Wikipedia) http://en.wikipedia.org/wiki/Purchase_funnel Conversion Funnel (Wikipedia) http://en.wikipedia.org/wiki/Conversion_funnel References