6. Business Fact Sheet:
It all starts with your NAP – your
Name, Address & Phone
It should be identical everywhere at
every data source on the web.
You’ll be amazed at the
inconsistencies you can find from site
to site
7. NAP – Name
How you are registered? What do the bills say? Using a legal business name is
important.
Subtle differences matter – i.e. Grapes Software Pvt. Ltd. Vs. Grapes Software,
etc.
NEVER EVER stuff a key phrase into your name, despite what you see from
others.
10. Business Listing Worksheet
General information about the business:
Company Name
Company Owner
Year Established
Company Tagline
Address
Phone Number(s)
Fax Number(s)
Mailing/Billing Address(If different)
Official public company email address
Optional secondary marketing email address
Languages Spoken
Working Days & Hours
Specialties
Services
General Keywords/Industry(List at least 10
Instructions: Be sure to completely list all relevant information for your business and for each key
individual involved. Not all of these question fields are available at each of the individual directories and
citation sources, but many are, and having them all in one place will make your job easier.
12. The Importance of Category Choices
Picking the right categories is critical for optimising the listing
You must select Google’s Categories
Place your categories in order of importance
Category should say what your business is, not what it does.
13. The Importance of the Introduction
Create a keyword-rich, well targeted description. Use as much of the space as you can.
Provide a human readable description that targets words potential customers would use to search for your
business type.