The document explains how to effectively utilize Google My Business for digital marketing, emphasizing the importance of consistent NAP (name, address, phone) information across all platforms. It outlines best practices for creating business listings, including selecting appropriate categories and crafting keyword-rich descriptions. A comprehensive business listing worksheet is provided to ensure that all relevant information is organized for optimization.

1. Google My Business

2. Who am I?
•Digital Marketing Professional
•Web Analyst
•Map Enthusiast
•mayanktyagi20290@gmail.com

3. Google – Google My Business

4. What Is It?

5. There’s An App for that?

6. Business Fact Sheet:
It all starts with your NAP – your
Name, Address & Phone
It should be identical everywhere at
every data source on the web.
You’ll be amazed at the
inconsistencies you can find from site
to site

7. NAP – Name
How you are registered? What do the bills say? Using a legal business name is
important.
Subtle differences matter – i.e. Grapes Software Pvt. Ltd. Vs. Grapes Software,
etc.
NEVER EVER stuff a key phrase into your name, despite what you see from
others.

8. NAP – Address

9. NAP – Phone No.

10. Business Listing Worksheet
General information about the business:
Company Name
Company Owner
Year Established
Company Tagline
Address
Phone Number(s)
Fax Number(s)
Mailing/Billing Address(If different)
Official public company email address
Optional secondary marketing email address
Languages Spoken
Working Days & Hours
Specialties
Services
General Keywords/Industry(List at least 10
Instructions: Be sure to completely list all relevant information for your business and for each key
individual involved. Not all of these question fields are available at each of the individual directories and
citation sources, but many are, and having them all in one place will make your job easier.

11. The Importance of Category Choices

12. The Importance of Category Choices
Picking the right categories is critical for optimising the listing
You must select Google’s Categories
Place your categories in order of importance
Category should say what your business is, not what it does.

13. The Importance of the Introduction
Create a keyword-rich, well targeted description. Use as much of the space as you can.
Provide a human readable description that targets words potential customers would use to search for your
business type.

14. Demo
(https://www.google.com/business/)

15. Search by Business Name and Address

16. Add New Google My Business Page

17. Add Your Business

18. Google My Business Admin Interface

19. Google My Business Admin Interface

20. Google My Business Admin Interface

21. Business Info

22. Business Info

23. Business Info

24. Adword Express

25. Thank You!