2. Featured Speaker
Jennifer Walker
From
Walker Creative Design

6. Presented By:

7. Presented By:
Creating Strong Business Images

8. What does it take to have a
strong business image?

9. It takes a combination of many
elements to develop a strong
business image.
The starting point for a
strong business image is the
LOGO.

10. What is a logo?

11. It’s the basic unit of communication.

12. It’s the basic unit of communication.

13. It can alter human behavior

14. A good logo motivates people to buy
what you are selling.

15. A strong logo makes people take action.

16. It is simplicity itself…

17. …easily understandable in a
matter of seconds.

18. There are 2
“fatal assumptions”
that get in the way of most
business owners.

19. 2 “fatal assumptions”
1. Creating a business image they “like”
without understanding what their
customer’s “like”.

20. 2 “fatal assumptions”
1. Creating a business image they “like”
without understanding what their
customer’s “like”.
2. Too product-oriented.

21. Example of a business marketing
to themselves.

22. Example of a business marketing
to themselves.
The business owner liked this logo
because it only cost $100.

23. Before Walker Design

24. After Walker Design

25. People have two minds
The conscious and the unconscious

26. People have two minds
Purchasing decisions are made
by the unconscious mind.
The conscious mind provides the
rational justification for the purchase.

27. Example: Client’s Mission
We put the customer in the center of the process so
they can learn and develop their skills on a daily
basis. Our systems get immediate results and help
people achieve their sales objectives.

28. Example: Before Walker Creative
We put the customer in the center of the process so
they can learn and develop their skills on a daily
basis. Our systems get immediate results and help
people achieve their sales objectives.

29. We put the customer in the center of the
process so they can learn and develop …

30. Perception is Reality
To create an effective company image you need to
understand your customer’s demographics and,
especially, their psychographics.

31. Perception is Reality
To create an effective company image you need to
understand your customer’s demographics and,
especially, their psychographics.

32. Perception is Reality
To create an effective company image you need to
understand your customer’s demographics and,
especially, their psychographics.

33. Perception is Reality

34. What to Look For

35. Walker Creative Design visually
communicates a company’s message

36. Walker Creative Design visually
communicates a company’s message

37. What to Look For

38. Walker Creative Design helps
businesses best their competition

39. What to Look For

40. Walker Creative Design helps
build credibility.

41. Consistency pays from print…

42. … all the way to a company’s
online presence.

43. 90% of potential customers look at a
company’s website before they call.

44. Presented By:
Creating Strong Business Images