Yoast SEO is a powerful and popular WordPress Plugin. With minimum effort, Yoast SEO plugin can quickly help your WordPress website attract more traffic from search engines. The presentation was given at WordCamp Toronto in August 2016.

1. YOAST SEO PLUGIN
David Mackey
Modshopr
What you need to know to get results

2. David Mackey
@dbmackey
AGENDA
Who Are you?
Who Am I?
Problem - More traffic to your website!
Solution -Yoast SEO Plugin
(features & demo)
Questions

3. David Mackey
@dbmackey
WHO ARE YOU?

4. David Mackey
@dbmackey
WHO AM I?
Geek
• B.Math in Computer Science with Electrical Engineering Electives,
Honours, Co-op, University of Waterloo
• 23 years inTelecommunications at Nortel/Avaya
Programmer/Manager/Architect & Customer Service
Digital Marketing Consultant
• Solution Architect who connects businesses with customers
• 175Twitter Followers - @dbmackey
Frustrated Shopper
• Modshopper Website
• 300Twitter Followers - @modshopper

5. David Mackey
@dbmackey
PUPPY PICTURE

6. David Mackey
@dbmackey
What is SEO?
Why is it important?
A TEST!
Tamara’s Presentation:
Content, Keywords, Navigation/Structure
& Link Building
TechnicalTerminology:
On Page - Content, Keywords & Structure
Off Page - Link Building

7. David Mackey
@dbmackey
DIGITAL MARKETING
Customer
Search
Products &
Services
[UniqueValue
Proposition]
SEO
Content
Marketing
ConversionsWEBSITE
Email
Data Analytics
Social
Media
Demand
Generation
[Paid Advertising]

8. David Mackey
@dbmackey
YOAST SEO PLUGIN
Customer
Search
Engine
UVP
Yoast
SEO

9. David Mackey
@dbmackey
1 Million+ Installs
HowTo Install
WHY YOAST SEO PLUGIN?

10. David Mackey
@dbmackey
Content
Keywords
Structure
YOAST FEATURES

11. David Mackey
@dbmackey
CONTENT
• Content Analysis aka Readability
• Canonical (avoid duplicate content)
• RSS Enhancements

12. David Mackey
@dbmackey
KEYWORDS
• PostTitles & Meta Descriptions
• Permalink Cleanup

13. David Mackey
@dbmackey
STRUCTURE
• Robots Meta Configuration
• XML Sitemaps
• Edit your robots.txt & .htaccess
• Breadcrumbs
• Primary Category
• Cleanup Head Section

14. David Mackey
@dbmackey
What are the three on-page SEO categories?
Name as manyYoast SEO Features as you can
ANOTHER TEST!

15. David Mackey
@dbmackey
DEMO

16. SLIDES
http://www.slideshare.net/davidmackey351/presentations
David Mackey
@dbmackey

17. BACKUP REFERENCES
Yoast SEO Blog
Search Engine Land
MOZ Blog
David Mackey
@dbmackey

18. QUESTIONS
David Mackey
dbmackey@modshopper.com
@dbmackey - Digital Marketing
@modshopper - Shopping UX
http://modshopper.com
David Mackey
@dbmackey

19. THANK YOU!
David Mackey
@dbmackey