Digital Marketing with WordPress
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How do you transform a generic WordPress website into a conversion funnel. Read this presentation to find out which WordPress plugins will help you build a digital marketing platform.
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Digital Marketing with WordPress
- 1. DIGITAL MARKETING (WITH WORDPRESS) David Mackey Modshopper
- 2. David Mackey @dbmackey AGENDA Who Are you? Who Am I? Problem - Connecting with Customers Solution - Digital Marketing (with WP) Questions
- 3. David Mackey @dbmackey WHO ARE YOU?
- 4. David Mackey @dbmackey WHO AM I? Geek • B.Math in Computer Science with Electrical Engineering Electives, Honours, Co-op, University of Waterloo • 23 years inTelecommunications at Nortel/Avaya Programmer/Manager/Architect & Customer Service Digital Marketing Consultant • Solution Architect who connects businesses with customers • 130Twitter Followers Frustrated Shopper • Modshopper Website • 265Twitter Followers
- 5. David Mackey @dbmackey MARKETING 101 Customer Relationship Channels Products & Services ! [UniqueValue Proposition] Customer
- 6. David Mackey @dbmackey TECHNOLOGY DISRUPTION Customer Relationship? New Channels Website Email Search Engines Social Media Responsible Web Design Mobile Apps Products & Services? ! [UniqueValue Proposition] New Consumer Devices ! Desktops Laptops Tablets Smartphones Wearables Internet of Things Data Analytics
- 7. David Mackey @dbmackey BUSINESS DISRUPTION Customer Relationship! More choice More competition Less loyalty Forced to become relevant Channels Products & Services! Physical vs. Virtual Online vs. Brick&Mortar Product vs. Service Customer
- 8. David Mackey @dbmackey DIGITAL MARKETING Customer Search Products & Services [Unique Value Proposition] SEO Content Marketing ConversionsWEBSITE Email Data Analytics Social Media Demand Generation [Paid Advertising]
- 9. David Mackey @dbmackey WORDPRESS PLUGINS Install vanilla WordPress Customer UVP ! WP PickTheme 2,000 (WordPress.org) 20,000 (ThemeForest.net) ! Pick Plugins 40,000
- 10. David Mackey @dbmackey WORDPRESS PLUGINS Digital Marketing Platform Which plugins should you use? ! No right answer (Google Search “Marketing Mix”) ! Let’s explore 30 plugins today Customer UVP ! Warning: Always test plugins in a development environment before production. Conversion Funnel
- 11. David Mackey @dbmackey WORDPRESS PLUGINS Content Marketing WP started as a blog! • JetPack (Does much more than content marketing) • BBPress (Customer forum) • DW Question & Answer (e.g. Quora or Stackoverflow) • WebinarIgnition (Webinars - paid plugin) • Advanced ResponsiveVideo Embedder • PlusCaptcha (Human user login validation) • WordPress AdvancedTicket System (Self serve problem reporting) Customer UVP ! Content Marketing
- 12. David Mackey @dbmackey WORDPRESS PLUGINS Data Analytics • Check your theme first (Probably shouldn’t be there, but check) • Insert directly into header (Not Recommended:Theme changes!) • Google Analytics byYoast • Google Analytics Dashboard for WP • WP Statistics Customer UVP ! Data Analytics
- 13. David Mackey @dbmackey WORDPRESS PLUGINS Customer Search UVP ! Search Engine Optimization (SEO) • Yoast SEO • All in One SEO Pack SEO
- 14. David Mackey @dbmackey WORDPRESS PLUGINS Social Media ! • WordPress Social Sharing Optimization (WPSSO) • Shareaholic • Custom Facebook Feed • AddToAny Share Buttons Customer UVP ! Social Media
- 15. David Mackey @dbmackey WORDPRESS PLUGINS Demand Generation • Email • MailPoet • MailChimp For WordPress • WP Subscribe • WooCommerce Google AdWords ConversionTracking • Tracking Code Manager Customer UVP Demand Generation Email !
- 16. David Mackey @dbmackey WORDPRESS PLUGINS Lead Conversions • Gravity Forms (Paid) • Ninja Forms (Addons Paid) • Contact Form 7 • Leadin - analytics Ecommerce Conversions • WooCommerce (Free&Paid) • Easy Digital Downloads • Cart66 Cloud (Paid) • iThemes Exchange Customer UVP ! Conversions
- 17. David Mackey @dbmackey DIGITAL MARKETING Customer Search Products & Services [Unique Value Proposition] SEO Content Marketing ConversionsWEBSITE Email Data Analytics Social Media Demand Generation [Paid Advertising]
- 18. David Mackey @dbmackey WORDPRESS PLUGINS Which plugins have I missed? ! What’s your favorite plugin?
- 21. QUESTIONS David Mackey dbmackey@modshopper.com @dbmackey - Digital Marketing @modshopper - Shopping UX http://modshopper.com David Mackey @dbmackey