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BDX Music Slide - Grant Ruxtn for Vinyl Press

How to take something that is completely analogue (vinyl) and try to sell it on a digital platform.

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BDX Music Slide - Grant Ruxtn for Vinyl Press

  1. 1. MAKING ANALOGUE DIGITAL GRANT RUXTON - VINYL PRESS 1
  2. 2. HOW CAN MUSIC BE DIGITAL? Music is as analogue as it gets. Making an album isn’t cheap, but the channels available to promote and get noticed are! Using the digital tools at your disposal to effectively create a world wide reach for yourself. 2
  3. 3. VINYL IS GOING STRONG Last year vinyl sells were at their highest in over a decade and this figure is rising over the year. Why? It’s seen as a cool thing again. Reissues and events like Record Store Day help the industry and bands. But what about the little guy? How can a small band or solo artist approach digital marketing for their music? 3
  4. 4. USING DIGITAL MARKETING TO DO A RECORD COMPANY’S JOB How do we do this? • Self Promotion • Crowdsourcing • Digital Distribution • Physical Distribution 4
  5. 5. SELF PROMOTION Everyone has a friend who is in a band and that band has a Facebook page. But do they have a YouTube, Twitter, Soundcloud, Snapchat, Instagram, Vine etc. The potential audience isn’t in one place. It’s on a number of different channels. 5
  6. 6. CROWDSOURCE It connects you the artist with an audience in the most direct fashion possible. You have those invested in your music investing in you as a product. Everyone and their granny knows about Kickstarter, but do you actually use is? Spend some time playing about with it to get a full grasp of it. Great crowdsourcing sites include 6
  7. 7. DIGITAL DISTRIBUTION 7
  8. 8. PHYSICAL DISTRIBUTION 8
  9. 9. THANK YOU HTTP://VINYL.PRESS 9

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