Jana Soukupová, Veronika Vajnerová (Attention!Media)

1. HOW TO
MAKE OUR
TOPIC
RELEVANT?
Heart disease topic is not interesting for young people. At
least not at the moment.
However, there is a problem which everybody wants to solve,
ideally until the age of 30 – finding a life partner.
INSIGHT

2. HOW TO
CATCH THE
ATTENTION?
Since our teen age, we all are looking for the best life partner
but we don‘t realize we already have one. Our heart.
Everyone knows that once you‘re dating someone, you
should take care of him/her to build a strong relationship. If
you don‘t want to be dumped, you can‘t neglect your
partner.
So why you don‘t care about your ❤ ?
IDEA & MESSAGE
We all have one.
Don‘t let your ❤ to dump you!

3. CURIOSITY AS
AN IMPULSE
TO RAISE
INTEREST
To raise interest about our campaign we will cooperate with
ambassadors, who will post their self-hugging photos with
hashtag #mamhotaky.
We will also create a „neglected heart“ Facebook/Instagram
page.
All posts will be promoted to build the initial awareness.
CURIOSITY

4. SATISFACTION
OF THE
CURIOSITY
To satisfy the curiosity, we will introduce several platforms:
Website covering all information about the project including
workshop calendar, tips&tricks section for happy
relationship, link to „Neglected Heart“ profile and an
introduction video.
EXPLANATION
What are the best dating places?
How often to take care of him?
The best gift tips!
What is his favourite food?
What he likes to do?
Is he missing something?

5. TAKING AN
ACTIVE PART
Ambassadors will motivate other users to share their own
self-hugging pictures tagged by hashtag using a specific call
to action.
Spreading the idea among more people will bring more
participants to the Loono’s workshops.
Our hashtag can be also used in future campaigns where it
will stand for the whole body.
PARTICIPATION
#MAMHOTAKY
Show you have one too!

6. #MAMHOTAKY
#mamhotaky

7. BIG IDEA
REQUIRES
BIGGER
FUNDS
To raise more money we will use our introduction video. The
video will be a hidden-camera first date prank with our
message of putting the heart as a life partner: „You know, I
actually already have someone.. ❤“
We also recommend to involve more partners who will share
the idea.
FUNDRAISING & PARTNERSHIP

8. Close topic
Tone of voice
Ambassadors
Catchy hashtag
Easy participation
Attractive partners
HOW WILL IT WORK TOGETHER
We all have one.
Don‘t let your ❤ to dump you!
#MAMHOTAKY