This was my presentation from the jEA/NSPA National High School Spring Journalism Convention in San Diego in 2014. In it, I give a variety of ideas to programs for creating and executing plans to publicize different media within the school and journalism programs as a whole.

1. @Manfull #nhsjc
publicity
creatingawareness
Aaron Manfull, Media Adviser | Francis Howell North High School | St. Charles, Mo
JEADigitalMedia.org| MediaNowSTL.com| Next26.com | AaronManfull.com

2. @Manfull #nhsjc
More than Awareness…
• Deciding who and what you are as a publication
(your attitude)
• Creating ways to communicate that to your
audience
– What will make them want to develop a relationship
with your publication?
– What do you have to offer them?

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experience
an

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Make Publicity Work for You –
Two Steps to Get Started
define the
problem
set the
goal

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• Screensavers
• Wallpapers
• Buddy Icons
• Music
• Posters
• Twitter and Instagram profiles
• Mobile games, Online games
• Phone wallpapers, ringtones,
texts
• Website with video, forums,
blogs, audio slide shows,
contests, interaction, etc.
• eNews alerts
your
news

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YOUR publicity in
action

19. keeping it
simple,
easy (and cheap)

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Meet your audience
where they are.
Online, on their
phones, in school or…in
their car.

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• Sidewalk Chalk
• Car paint
• Posters
• Flyers
• Become a homepage for
all shared school
computers
• Tag your web site on all
school communication
• Offer to flow names to
sports flyers
• Hang a banner
with a URL in
your
gymnasium

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building
momentum

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• Utilize your Web site
• Use your biggest asset – publication students!
• Start working your freshmen early
• Engage your audience
• Send out newsletters
• Make signs for the water fountains, business cards to hand
out
• Create T-Shirts
for your
publication –
with school-wide
appeal
This site was
recommended to you
by a friend.

24. interaction with your audience
contests

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Start Out Easy

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More Involvement

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Up the Game
• Maybe your publication is ready to move
forward in contests. Consider sweetening the
incentive with a prize.

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theLittleHawk.com
• Cutest Couple
• Cutest Pet
• Cutest Pet
• Best Spring Break Photo
• Selfie Contest
• Publish a story on the web
• Push it through Twitter and have students
submit photos on Twitter
• Voting for best is done on Facebook
• Prizes are usually good, like $50
• Prizes are donated by local companies in
exchange for advertising
• Facebook traffic goes up by thousands,
Twitter interactions by hundreds during a
good contest
http://goo.gl/ZThrmJ

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NilesWestNews.org
• Prizes offered
• Voting uses WP-pollshttp://goo.gl/Mck7bq
http://goo.gl/jJGR4C

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How to get prizes
• Request items from large companies or those
that advertise with you.
• You can exchange a product for some ad
space.
• Get a contest sponsor
• Gomoxie.org is also a website that sends your
publications free things that you may give out
as prizes.

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keep in contact
eLetters

32. E-newsletter
The e-newsletter helps
promote the publication and
its web site.
Benefits?
Instead of receiving regular mail, with
the e-news letter, subscribers are
only a click away from being taken to
the web site for an opportunity to
interact with your publication.

33. Customize Your eNews

34. Content
• weekly updates help inform
parents
• podcast teaser
• quick links go straight to the
website
• Plus - people can pass it on to
help publicize for you!

35. getting
social

36. Tips for Social Use
• Go with a 60/40 ratio
• Work to have links go directly to your site (not
Youtube, Instagram, etc.)
• Compose Tweets of roughly 100 characters.
• Engage in conversations, share posts, be social
• Avoid posting message blasting across
platforms

42. Cross Marketing combines the strengths of two
or more groups for the benefit of both
cross
marketing

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Why Cross Market
Cross marketing develops
relationships with groups
other; it also provides a
partnership that can be
called on in the future for
prizes, favors and
advertising
opportunities.
QR Codes
http://goo.gl

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measuring
success

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publicity
benefitingyour program
Aaron Manfull, Media Adviser | Francis Howell North High School | St. Charles, Mo
JEADigitalMedia.org| MediaNowSTL.com| Next26.com | AaronManfull.com

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Your publications are what sell your program.
Your people are what seal the deal.

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Top Three Recruiting Methods
• Individual Conversations
with students
• Begin in 8th grade
• Get the staff to help
For a full list check out Next26.com

50. @Manfull #nhsjc
publicity
creatingawareness
Aaron Manfull, Media Adviser | Francis Howell North High School | St. Charles, Mo
JEADigitalMedia.org| MediaNowSTL.com| Next26.com | AaronManfull.com